The epidemic is raging car companies push a number of "decompression" policy and dealers hand in hand to fight the epidemic

Since the outbreak of the new coronavirus pneumonia epidemic, the whole country is determined to win this raging "epidemic" war, many car companies have responded to donate a large number of materials. In the face of the current staff can not return to work normally, the operation of the store can not be opened on schedule, the phenomenon of a sharp decline in customer traffic, the major car companies in order to ease the pressure on dealers, the introduction of a number of "decompression" policy, in order to **** through the difficult times.

Volvo: "support anti-epidemic, wo in action"

The first to take the lead is Volvo Cars, in order to effectively combat the new pneumonia epidemic to the dealers of the operating pressure, Volvo Cars decided to relax the performance appraisal, and do not set the sales target in February. At the same time, Volvo Cars also provided subsidies totaling more than 10 million yuan, taking into account the lower income of dealership staff affected by the epidemic.

In addition, Volvo Cars is also helping dealers in many ways, such as extending the exemption period based on the agreed opening date of newly authorized 4S stores, providing online skills enhancement for dealers, strengthening online marketing investment and support, and reducing the risk of due repayment for a small number of dealers, so as to minimize dealers' losses. And this is another series of major initiatives taken by Volvo Cars during the outbreak, following the donation of 11 million RMB to support the research and development of a new coronavirus vaccine and the procurement of emergency medical supplies.

FAW-Volkswagen Audi: no sales target for February

Following this, FAW-Volkswagen Audi organized the first regional comprehensive understanding of the situation of dealers' resumption of work and the support they needed, and organized the business division's various departments to urgently discuss countermeasures, and formulated the "Response Plan to the New Type of Coronavirus", from commercial policy, to the procurement of emergency medical supplies, to the development of the new type of coronavirus. The "New Coronavirus Epidemic Response Plan" has been formulated to develop efficient channel response support measures from the perspectives of business policies, innovative on-site assessment attempts, dealer epidemic prevention and control operation guidance, personnel retention, epidemic support, and so on, in order to reduce dealers' concerns and alleviate their burdens, and at the same time, actively coordinate with logistics, production scheduling, and other related departments to satisfy dealers' needs to the best of its ability. At present, FAW-Volkswagen Audi will comprehensively launch a non-assessment of February sales target for dealers and issue subsidies for frontline sales workers.

Shanghai Auto Rongwei: "Battle against the epidemic, Rongwei people in action"

Recently, in order to alleviate the impact of the epidemic on dealers, and to protect the quality of the users' choice of cars and purchase of cars and after-sales service during the special period, SAIC Rongwei has launched the "Double Stress Relief, Double support, double care" six initiatives to fully support its dealers **** through the difficult times, and enhance the user service experience, and actively fulfill their corporate social responsibility.

One, reduce the pressure of the assessment: adjust the February target assessment and business policy, including but not limited to the temporary cancellation of the sales task, management tasks, promotional tasks, market activities, and many other assessments, and the assessment of the bonuses involved in the standard to be issued in accordance with the standard.

Second, to reduce financial pressure: before February 15, the business rebate in advance, and expedite the dealers bonus refund, in order to alleviate the pressure on dealer funds. For the new batch of vehicles sold in February, the interest-free period are adjusted to 150 days, the inventory interest generated in February headquarters to give full subsidies.

Three, vehicle logistics support: dealers can not normal business due to the epidemic, can apply for suspension of shipment. Since February 10th, dealers with urgent order shipment needs can apply for emergency shipment through mail, Anji assistant and other channels, and SAIC RWD promises to overcome all difficulties to be shipped.

Fourth, online technical support: 7 × 24 real-time response to assist dealers to quickly solve all kinds of technical problems; to carry out regionalized remote technical exchanges and support.

V. Employee subsidies and care: For the dealer team that still sticks to their posts during the epidemic, SAIC-RW will give certain personnel care subsidies according to the dealer's sales scale to help dealers alleviate the operating pressure.

Sixth, online training care: Starting from February 3, the headquarters will provide multi-channel online training such as the public number "SAIC Passenger Vehicle iClassroom", e-learning learning system, online live course system, etc., to help sales consultants learn online through training contents such as protection education during the epidemic, sales/service reception tips, and policy interpretation. sales consultants to learn online.

Beijing Hyundai: "Three Great Supports, Five Concerns"

Also on February 4, Beijing Hyundai launched a series of initiatives such as "Three Great Supports, Five Concerns" in response to the epidemic. The "three major support" refers to the initiatives put forward by Beijing Hyundai to reduce the pressure on dealers around sales management, marketing, and after-sales service, including the abolition of the February dealer purchasing rate assessment, dealers can flexibly adjust the purchasing volume according to their own needs, and adjust the inventory structure, and in addition, Beijing Hyundai will also provide the dealers with the maturity of the draft bridge funding support, part of the interest on the funds. In addition, Beijing Hyundai will also provide dealers with due bill of exchange bridge funding support, part of the interest on the funds subsidized to ease the short-term capital turnover of dealers.

In addition, in terms of after-sales service, Hyundai will suspend the sales and after-sales assessment tasks of dealers in the first quarter, and at the same time adjust the VOC assessment of after-sales service, and will provide dealers with remote technical support and other assistance to help dealers do a good job in user communication and service with effective measures.

Dongfeng Yueda Kia: let the user "warm heart"? Let the dealers "centering"

The same as the Korean brand, Kia's performance in China does not rival that of Hyundai, and since Li Feng joined the Dongfeng Yueda Kia, but also 2020 will be viewed as a key year for the revival of the Dongfeng Yueda Kia, but in the face of the epidemic, the Dongfeng Yueda Kia was also quick to take a stance: the dealers delayed until February 10th to resume work. In order to strengthen the dealer's ability to market risk, reduce the operating pressure brought about by the epidemic, for the first quarter of the business policy has been adjusted accordingly, and strengthened the advanced dealer's incentives to inspire the partners' fighting spirit, the manufacturers of a concerted effort to deal with the difficulties in front of them.

N吒汽车：有爱?

N吒汽车：有爱?

As one of the representatives of new car companies, Ne Zha Auto has set an example by providing dealers with a number of marketing and financial support policies, including online and offline sales, such as building digital showrooms and online promotion platforms to help and empower dealers to collect customers online; alleviating the pressure on investors' funds by extending the due date for repayment of accounts; and subsidizing the work of the sales teams of city partners in key quarantine zones. In addition, Ne Zha Auto has also improved the quality of its sales team by increasing the number of employees. In addition, Nezha Automobile also contributes to further stabilizing and revitalizing the automotive economy by improving the systematic operational efficiency of its dealers and strengthening the management and synergy of its dealers.

Great Wall Motors: Four Brands Implement "Three Reductions and Three Empowerments"

Great Wall Motors announced that in order to provide its dealers with more resource space and to ensure that its customers have a perfect service for purchasing and using cars, the four brands of Great Wall Motors, namely Haval, WEY, Ola and Great Wall Pickup, will formally launch the "Three Reductions and Three Empowerments" program, which will be implemented by Great Wall Motors. The Great Wall Motor's four brands, Haval, WEY, Ola and Great Wall Pickup, have officially launched the "Three Reductions and Three Empowerments" support policy. Including: dealers to implement assessment reduction, financial reduction, financial reduction, empowering multi-dimensional experience service, empowering front-line sales team, as well as empowering dealers in the Hubei epidemic area and other six major initiatives.

Specifically, during the epidemic period, Great Wall Motor has adopted a policy of assessment and burden reduction for its four major brands of dealers, implementing the "three no-assessment" policy, i.e., no assessment of sales, no assessment of purchases, no assessment of promotion, and increasing the support of medical insurance to ensure a reasonable return for the terminals and to ensure the healthy development of the dealers in the current environment; Adjust the financial policy, extend the three-party repayment period, for the bank acceptance bill arriving in February uniformly free of discount, three-party acceptance bill expiry need to redeem the certificate vehicle, Great Wall Motor will actively coordinate to extend the repayment time, to provide dealers with greater resource space; appropriate adjustment of the purchase of financial policies, to provide users with more flexible forms of repayment, reduce the threshold of the car to promote dealers' terminal sales.

GAC Chuanqi: "We're here for you, to protect you"

The company has launched four major initiatives for its dealers, which will reduce the burden on dealers in terms of assessment, finance and sales model. In addition, GAC Chuanqi also gave special support funds totaling 11 million yuan to special stores to prevent epidemics and ensure safe business.

1. Assessment reduction: During the epidemic period, GAC TransAsia adopted an assessment reduction policy for its dealers, canceling the February assessment of vehicle pickup and terminal assessment to reduce the psychological burden on dealers.

2. Financial burden reduction: For vehicles that need to redeem certificates when dealer financing repayment is due, GAC actively coordinates with financial institutions such as Huili for special treatment, and provides inventory financing discount support with an additional 30-day interest-free period to reduce the dealers' capital flow burden.

3. Exploration and discovery of new sales models: Strengthening online customer collection tools and "warm, safe and comfortable" online services, which can be handled and enjoyed online without leaving home. Firstly, we are reducing the number of trips customers have to make to buy a new car by utilizing the Tranqi online sales platform, such as launching online VR viewing, online smart showrooms, e-commerce platforms including micro-malls and Tmalls, and providing online financial support. The second is the official launch of remote online services, providing new car, car use, maintenance, renewal of insurance advice in a zero-touch form, as well as booking door-to-door test drive, door-to-door pick-up and delivery of cars, insurance claims, violations of the law, and other services, thus further enhancing consumer confidence

4. New New Spring Festival Opening Start-up Safety Fund: In order to do a good job of service safety during the epidemic, so that the customers will not have to worry about their arrival at the store, GAC Tranquility has prepared a "New Year's Day" safety fund for its dealers. In order to do a good job of service safety during the epidemic, GAC Tranqi has also prepared a "New Year Opening Start-up Safety Fund" for dealers, amounting to about RMB 11 million. The fund will be used for the purchase of epidemic prevention supplies such as masks and disinfectant, as well as to promote marketing and communication work.

Faw Pentium: "One Reduction, Two Supports and Three Guarantees"

The new coronavirus pneumonia epidemic has come on strong and has touched people's hearts. In the face of the severe situation of the new coronavirus pneumonia epidemic, FAW Pentium not only in the epidemic prevention and control work on the action, in order to solve the epidemic during the inconvenience of travel and prevention and control of the increased demand for the problem, but also the timely launch of the dealers, "a burden two support three guarantees," *** counting six policies.

One of them, a burden for the "assessment of the burden", two support for the "business support" and "financing support", the three major guarantees were The three major guarantees are "health and hygiene protection", "online marketing protection" and "resource supply and demand protection" to fully protect the health and interests of distributor partners.

Dongfeng Fengshen: Fengshen companion?

At the dealer care level, Dongfeng Fengshen will adjust downward the sales target for February, and at the same time, maximize the relaxation of the business policy for February. By relaxing various assessment requirements, extending the length of subsidies, lowering the conditions of incentives and other measures to support dealers and front-line sales staff, help dealer partners to restore confidence, stabilize the sales team, return to a good state, and actively carry out sales work.

Dongfeng Qichen: a "Qichen" spell? "

Not coincidentally, the same Korean car companies Dongfeng Qichen also in the dealer policy put forward 4 major initiatives, the specific content of the following: first, cancel the February sales assessment: guiding objectives, conducive to dealer operations; second, to provide dealers with comprehensive subsidies; third, to provide financial policy support; fourth, in the Customer service, customer service during the epidemic: provided reassurance and peace of mind to the store and door-to-door test drive.

Dongfeng Citroen: put the health and safety concerns of employees in the first place

Dongfeng Citroen attaches great importance to the health and safety of its employees, and strictly implements various protection policies. All employees are required to strictly comply with the emergency measures of the state, provinces, cities and autonomous regions on combating the new coronavirus pneumonia; and to fully cooperate with the governments at all levels in any preventive measures taken to block the spread of the virus. Within the Group, we have actively investigated the travel tracks and health conditions of our employees, formulated corresponding measures for online co-working during the epidemic, and made every effort to do a good job of preventing the epidemic and emotionally channeling our employees.

Dongfeng Citro?n, in addition to supporting the epidemic and deploying employees to prevent the epidemic, also took the initiative to share the pressure of dealers, adjusted the dealers' monthly targets, policies and business actions, and formulated detailed measures in terms of lowering the target thresholds, increasing the financial interest-free support, and increasing the subsidies for the safety and protection of terminal personnel to ensure the operation and health of the dealers' network. The network in the staff and customer care, marketing, sales financing, after-sales service and other aspects of the release of a special action guide, in detail for the resumption of work around the dealers to make the planning and guidance; at the same time, targeted arrangements for the network of new media interactive set of online training programs, make full use of this special period of hardship to grasp the foundation, internal training, raise capacity; multi-pronged to help dealers to strengthen the confidence of the **** degree of difficulty.

Dongguan is the first company in the world to have a strong presence in the market.

Dongfeng Nissan: Although there is an epidemic?

After the epidemic, Dongfeng Nissan actively assessed the impact of the epidemic on the supply chain, manufacturing and marketing in response to the changes brought about by the epidemic, quickly adjusted the rhythm of production, procurement and marketing to respond to the epidemic in a timely manner, and at the first time to start the caring service for dealers in Wuhan and Hubei, to help solve the dealers' financial problems and to introduce the EAP counseling, and in order to alleviate the pressure on the market, Dongfeng Nissan also formulated a response strategy. In addition, in order to alleviate market pressure, Dongfeng Nissan also formulated coping strategies, communicated closely with dealers, and introduced "burden reduction and pressure relief", "policy relaxation", and "supply guarantee", The "platform empowerment" sixteen-word policy, to provide strong support for dealer partners.

1. Reducing burden and releasing pressure: Dongfeng Nissan quickly launched rebate subsidies, interest rate cuts and other targeted financial support for the dealers in the winter of the epidemic to reduce the burden and release the pressure, and launched practical and powerful support.

2. Policy untying: flexible adjustment of the assessment mechanism, combined with the development of the epidemic, discretionary adjustment of dealer goals. Dongfeng Nissan canceled the headquarter evaluation results in the first quarter of the DBS assessment and canceled the third-party assessment to reduce the pressure on dealers and help dealer partners to lighten their load.

3. Supply guarantee: In response to the logistics situation during the special period of the epidemic, Dongfeng Nissan adjusted the logistics plan, eliminated all difficulties, guaranteed the supply, gave priority to ensure the supply of vehicles in the areas affected by the epidemic, and launched the expedited logistics program to optimize production and sales and achieve seamless connection.

4. Platform empowerment: With the spread of the epidemic, online service has become the habit of more consumers. Dongfeng Nissan actively builds a platform to improve online business experience. Dongfeng Nissan's official website, Car Baba, and Dongfeng Nissan Tmall/Jingdong flagship store provide online car viewing and online financial services 24 hours a day, so that consumers can get high-quality online experience; at the same time, in order to further strengthen the dealers' online platform business, Dongfeng Nissan has added a new "Learning Strong Store" platform in its internal "Learning Strong Store" platform. At the same time, in order to further strengthen the online platform business development of dealers, Dongfeng Nissan has added a new "War Epidemic Plus Push" section in the internal "Learning Strong Store" platform to provide targeted guideline training, and pushed out the "Digital Marketing Guidance Manual" through the platform to provide franchisees with more than 10 kinds of support and guidance on digital marketing, such as short-video marketing techniques, self-media marketing techniques, and learning resources for digital camp pioneers.

Writing in the end:

The epidemic is still going on now, and the assistance from car companies is also ongoing. This time, a series of warm hearted initiatives by major car companies for their dealer partners has fully demonstrated their responsibility and commitment as a company. In addition, we predict that there will be a number of car companies will be launched one after another for the dealer's "decompression" policy, because in the "quarantine" has become a hot topic now, the major dealers are almost difficult to complete the assessment, and the car company's "decompression" policy is exactly the right way to "reduce pressure". Decompression" policy is just so dealers in the chilling epidemic feel a warm current, together **** through difficult times.

This article comes from the author of the automobile home car, does not represent the views of the automobile home position.