Color matching strategy-blue articles

Blue is one of the three primary colors of red, green and blue, and it is people's favorite color. Judging from the opinion polls that like color, most people choose blue as their favorite color, and the reason why they can get such a high number of votes is that blue itself has the most liberal and conservative dual personality, which can cater to the tastes of most people. Blue also gives people beautiful associations, such as the sea, the sky, freedom and ideals.

Blue will change greatly with different lightness, and each kind of blue gives people a different feeling. For example, bright blue close to white gives people a soft and refreshing feeling, while blue close to black gives people a sense of rationality and fortitude.

People's association with color, although there are differences for various reasons, has a considerable degree of * * *. Before using a certain color, designers should fully understand and master the emotional image of this color, as well as the association and symbol it brings to people in a specific environment.

Blue represents knowledge and wisdom, because it reminds people of abstraction and the future, and it is in line with technology industries such as science and technology, internet, education, automobile and digital. Generally, a light blue with high saturation and brightness is used to match a dark blue background with low brightness, and a sense of light is created by contrast between light and shade, which gives you a cool sense of scientific and technological style.

Blue is a symbol of eternity, with profound characteristics, and is known as the safest color. A large number of companies use blue as the main color of their logo, because blue will give people a strong sense of trust.

Blue can also make people feel peaceful, so hospital facilities and doctors' uniforms are light blue, which can make patients have a relaxed state of mind and give people a sense of security and trust.

Blue reminds people of the vast sky and deep sea, so it can give full play to the visual characteristics of such natural elements, making people feel pure and beautiful, quiet and vast.

Blue is the coldest color, which produces a clear, refreshing, calm and transparent feeling psychologically. Therefore, the design of cool theme in summer and cold theme in winter can be reflected by taking blue as the main color.

Blue with low saturation and low brightness has the characteristics of calmness and preciseness, and is often chosen by the business class because it represents self-confidence and steadiness.

China's soul is red, China's rhyme is blue, China's red is so healthy and upright, but Chinese blue has a fresh and elegant beauty.

Blue and white porcelain seems to be the epitome of blue sky and white clouds. Small porcelain also embodies the unity of man and nature. Blue and white colors are the classics of nature, which will make people feel comfortable from the inside out.

The beauty of blue and white porcelain is amazing, but it is only blue and white, but it makes people feel abnormal; Just a simple composition, but there is a gorgeous and dignified; It seems to be random painting, but it has an ethereal length.

In terms of color aesthetics, the national character corresponds to the inherent stability, tranquility, introversion and implication of blue, forming a spiritual tone, which is a unique and implicit beauty and loves the love of the Chinese nation.

Implication is a profound embodiment of "hidden" traditional cultural connotation. In the color design of "China Blue", the inheritance and development of the essence of traditional culture are integrated, which adds cultural added value to the design works.

Through "Mercedes-China Mobile Application Design", we can see that bright blue with pure broken white conveys a simple and pure feeling; Plus gray elegance, full of literary atmosphere; Dark blue and black give people a sense of stability and high-end.

Blue and purple are adjacent colors with similar lightness and softer contrast. Because the combination of blue and purple has a sense of fantasy and science similar to the electronic psychedelic music style, it is a common color matching for avant-garde fashion styles such as Steam Wave, Pop Art and Cyberpunk.

Blue and green are adjacent, with high brightness of blue and low brightness of green, so there is a strong contrast between the color matching and coordination of blue and green. It is refreshing to think of the beautiful scenery of blue sky and green water.

Red and blue are contrasting colors, red is the warmest color on the color circle, and blue is the coldest color, forming a strong contrast. The color matching of red and blue is both calm and bold, with strong visual impact.

Pure blue itself is very low-key and dull, but with the addition of high-brightness contrast color (yellow), it can produce very strong contrast and strong visual impact.

Blue and orange are complementary colors and will have a very eye-catching effect. Prominent orange can relieve the dullness of dark blue and add a pleasant atmosphere to the picture.

However, due to the large color ratio, color matching is also the most difficult. Balance can be achieved through the disparity of area ratio, or the lightness and saturation of colors can be reduced, or the conflict between them can be alleviated by adding black, white and gray.

Next, let's deepen our understanding and mastery of the law of blue collocation through a practical demonstration of sports shoes advertisement.

This is the original material of an advertisement for three generations of sports shoes by Peak Kidd:

First of all, the blue monochrome color matching demonstration is carried out, and the sneakers and the main copy are placed in the center of the picture.

Mark the product features on the right side of the shoes.

Put logo, URL and other information in the four corners of the screen, and add some small details to enrich the screen.

This scheme adopts monochrome color matching, and the blue sports shoes convey a strong sense of science and technology against the blue background, highlighting the technicality of "three-level cushioning technology". Because blue itself has a rigorous and calm attribute, the picture is relatively quiet and has a strong sense of trust.

Blue and black color scheme >

The second scheme tries to add black on the basis of the original scheme. You can see that the picture has become more high-end and has a cool feeling.

Blue-gray color matching >

The combination of blue and gray is elegant and full of literary flavor, giving people an atmosphere and international sense.

Blue and white color matching >

Bright blue with pure white conveys a simple, clear and pure feeling.

Color matching of blue and purple >

Blue and purple are adjacent colors, and the lightness is also very close. The contrast is softer, giving people a dreamy and fashionable feeling.

Blue-green collocation >

Blue-green collocation is harmonious and has strong contrast. It is refreshing to think of the beautiful scenery of blue sky and green water.

Blue and red match >

Blue and red are contrasting colors. The calmness and steadiness of blue, combined with the enthusiasm and splendor of red, form a strong contrast, making their colors more prominent, more gorgeous and have a strong visual impact.

The collocation of blue and yellow >

Blue has a low brightness and yellow has a high brightness, so it has a strong contrast and a strong sense of popularization.

The combination of blue and orange >

Blue and orange are complementary colors with the strongest contrast. Prominent orange can relieve the dullness of dark blue and increase the pleasant atmosphere of the picture.