"Reverse Profit book notes-20201130

Take advantage of the break time to read the book "Reverse Profit" written by the guide Zhou.

Feeling full of receipts, I hurried to take out, organize and record the key points that feel useful to me!

001. The pursuit of "profit maximization" as the goal of profitability, "forward profitability". The four key words are revenue, cost, profit, and investment.

002. Traditional companies are product-centered and aim to maximize profits.

003. The new type of company is model-centered and aims to maximize cash flow.

004. The future company is user-centered and aims to maximize the market value of the company.

005. The boss of a traditional company is a product expert, and the boss of a new company is a model expert. The boss of the future company is an expert in capital and an expert in user experience.

006.The four major thinking of innovation are: entrance thinking, platform thinking, cross-line thinking and ecological thinking.

007.The iron triangle of positive profitability:product, management, marketing.

008.The golden triangle of reverse profitability: mode, financing, investment.

009. The secret of product profitability is: the better the product, the lower the price.

010.IKEA is based on people's spending power, first design the price, and then according to the price to design the products people need.

011.Standardized products are easy for mass industrial production.

012.IKEA not only standardizes its products, but also its services, business model, and external image.

013.IKEA pioneered the form of flat packaging. It not only saves the cost of transportation and storage, but also cuts down the cost of installers.

014.The platform itself is capable of profitability, and the vehicle by which you row profitability is the added value of the brand.

015.Doing the product is concerned about the characteristics of the product, while doing brand research is people's minds.

016. The book mentions "Positioning", known as "the textbook for marketers". Put it on the subsequent to-read list.

017.Production centers around the product, looking at materials, processes and costs.

018.Branding, on the other hand, centers its efforts around the consumer's mind, studying pain points, itches, and excitement.

019.The best way to study a company is to buy their products, because the implementation of a company's top-level strategy ultimately comes down to the use of each product.

020.The three types of profit models for Internet businesses include: open profit models, vertical profit models, and combined profit models.

021.Combined profit model has both of the above two characteristics, i.e., through the segmentation of the vertical field to gather customers, and at the same time to import these customers to other fields, to realize the profitability of the cross-sector. (eg. Jingdong Mall)

022. System profitability is: let others do the things that cost money, but let the money into my pocket.

023. The starting point of the system is:What core competencies do you have to serve others? The core of service is altruism. Adults reach out to themselves.

024.Wisdom is better than tangible assets; integration is better than self-creation; federation is better than owning alone; innovation is better than internal promotion.

025.Taobao University (sellers), Ali Academy (internal employees), Lakeside University (external partners and outstanding entrepreneurs).

026.The most important feature of the ecology is concentric circles, that is, with the user as the center of the circle, the major seemingly unrelated, but closely linked businesses to form a concentric circle, not only to maintain a certain degree of independence, but also to play a synergistic effect. Maximize the value of the user.

027. Large Internet companies, their ultimate goal is to develop into a national profit model, through the aggregation of a huge number of users, service users in all aspects, and finally form a profitable ecosystem.

028. The role of the boss is positioned as: business model innovation experts, external resources integration master. The job is to find more new projects that can increase profitability. Employees do things continuously to find new profit growth!

029. The essence of bad business is no traffic, no guests is the lack of the essence of the entrance to the traffic.

030. Help people who have users to maximize their value.

031. Egoism PK adult to reach their own

032. Resource-created profitability, resource integration profitability, resource flow profitability. (not quite understand, to be thought?)

033. Promotion system (this can be a direction point for next year's team)

034. A few key words: appearance design, pricing methods, sales methods, distribution of benefits, promotion methods, business model, organizational structure, sales network.

Yesterday, when organizing the content of the last article, prompted the content is locked, research half a day and do not know why (ο?ο?) a little confused, how to change, after reading the next article today just to organize together ~

Today, I heard a number of stories that I once did not know, and I feel that it is not easy for everyone to ever go through the past is a prelude to the next few days or continue to have a purpose! Learning, constantly sorting and summarizing! Go for it go for it go for it!