The difference between traditional marketing channels and network marketing channels

The difference between traditional marketing channels and network marketing channels;

First, role analysis.

Traditional marketing channel: it has a single function and is a channel for goods to be transferred from producers to consumers.

Network marketing channel: it has many functions and is a channel for information release; It is a shortcut to sell products and provide services; It is a place for business negotiation and business activities among enterprises, and also a garden for customer technical training and after-sales service.

Second, the structural analysis

The traditional channel structure is complex, including primary channel, secondary channel and tertiary channel. Network marketing channels are more directly facing consumers, and the most are first-class channels.

Third, the cost analysis

Traditional direct selling channels: direct selling, no warehouse; Direct selling, with warehouse.

Network direct sales channels: network administrator's salary and internet access fee.

Traditional indirect distribution channels: there are many middlemen and the circulation cost is high.

Network indirect distribution channels: greatly reduce circulation links and reduce transaction costs.