Traditional Culture Encyclopedia - Traditional festivals - Flower store business is not good how to do, what is the reason
Flower store business is not good how to do, what is the reason
Every time you are ready to do business, next to the people will say to choose a good location, in the Internet is not yet very popular, a good location on the role of the florist is too big, but now there is a line, then the offline competition is fierce, the rent is dead expensive, so this time to just bloom store if the hands of the money is not enough to go to the store to grab a good location, then the pressure will be very big.
Flower store is not a regular product, the distance is close to the customer has a certain degree of help, but in weighing the rent we have to carefully consider, how to do a good job of balancing, for example, my own florist location is not very good for the time being, but combined with the online florist also operated up.
2, how to arrange the flower store?
Flowering store, the store should not be large, the store should have the feeling of flowers, the store looks empty, business is bad, even if you put dried flowers to fill the flower store, you can pack more bears, the flower store to choose a convenient parking location, to buy flowers are generally rich people, the goods must be enough, rotten flowers must be dealt with, do not look dead.
3, the level of floriculture has not improved?
With 90, 00 gradually become the main force of consumption, the aesthetic requirements of flowers to improve a lot, they no longer choose traditional flower gift, and will be attracted to the new style of floral art, creative floral gift, and do not know how to adapt to the learning of traditional florists, naturally be eliminated.
Now a lot of traditional florists rely on the accumulation of old customers and excellent location conditions, can still survive in the market, but with the passage of time, slowly traditional florists do not seek innovation sooner or later to be eliminated.
A florist with another florist is the best distinction between packaging, florists in the early years of the product workmanship, so that time the product we do not have to care about the different packaging materials, you packaged good-looking on it. But now it is different, the Internet's intervention, so that more people see the homogenization of products, so want to do a good job, later order their own exclusive packaging is still very necessary.
4, has it captured every customer?
Now to find a precise customer is very expensive, then we usually have to seize every customer, flower store is more difficult in the early stage, facing losses this time we have to seize every customer, an opportunity to stay to the contact information to, such as WeChat.
5, online there is no good business?
Some florists rely on online can operate very well, even if the location of the remote to the absence of offline customers, with the development of the Internet, we should focus on the line, more accumulated online word of mouth through marketing to lock customers.
6, there is no development of new business?
Here is not a generalization, such as bouquets, hampers, gift boxes, wedding cars, small ornamental greenery, "large vegetation", however, this is not very good, too much energy dispersion of the main business, then there is no focus on the characteristics of the beginning of the need to specialize in a piece of us, and then later on in the main is to open up new business! The first is a large tree, we need to be thick in order to hold up more branches and leaves.
7, service is not good?
Flower store competition is fierce, our service how to retain every customer, such as takeaway how to make customers feel at ease to buy, how to enjoy the spring breeze of service, do not care, some of the small details will allow customers to become your permanent customers.
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