What are some successful social media marketing examples?

Social marketing, also called social media marketing or social media marketing. The most important feature of social marketing is decentralization.

Decentralization is relative to centrality, for example, in the traditional media era, due to the unidirectionality of information dissemination, i.e., information is released by a number of media, and the audience can only passively and unilaterally receive the information, unable to give feedback, and all information is centered around this media.

Decentralization is not to center, in the various nodes of communication, everyone is a communicator, the media or other Kol released information, the user can also re-create and re-release.

The main body of social marketing is the user, everyone can participate, and finally reached a viral spread.

Generally speaking, social marketing is characterized by several features: interesting and fun activities, valuable content (points of interest), active participation of users, and users' willingness to share.

The most successful social marketing company is Burger King.

That's right, it's the Burger King that advertised in front of McDonald's on Weibo a few days ago.

Burger King previously pushed a campaign "as long as the deletion of ten friends can get a free hamburger," the test of hearts and minds of the time has come "friends expensive or bread expensive," the campaign came out, a lot of people stupid, in order to get a Free hamburger friends also do not want.

In the end, a lot of friends turned their backs on Burger King, and the company succeeded in its marketing efforts.

Burger King conducted a test with tourists in Mexico to promote its products.

It's well known that Mexicans love spicy food, and the spicier the better, so how do you highlight the spiciness of a hamburger? So Burger King from the tourists to start, tell the tourists this hamburger is not spicy, and then a lot of tourists were not spicy, some directly spit, some fanning wildly, some straight cursing all kinds of performance were live into it. That's right, the tourists were teased and live streamed in (?...?).

Mexican locals watched the video, there is so spicy it, I'm going to try, so the live broadcast of the Mexican calmly eat hamburgers, and spit a little bit is not spicy.

While teasing tourists does not look very good, tourists do not mind very much, probably because the environment is different, plus more fun, interesting, publicity is also faster, more successful marketing.

Burger King is pretty good at messing things up hahaha!

Next up is Nailed, yes that's the Reverse Son Nailed.

Nail Ben Nail's social marketing is also very successful. Just look at how popular Nail Ben Nail Online Begs for Mercy was back in the day to see how successful it was.

Nailed due to elementary school students one-star praise into a crisis, nail then crisis public relations, out of a ghost of online begging for forgiveness video, fast-paced, hilarious lyrics, and soon attracted a number of people commented on the forwarding and sharing.

Everyone take a look at the lyrics, and then you can go to the B station to listen to it, how many times you listen to it will never get tired hahahaha!

Poor Nail, this wave of marketing is very OK!

In addition to this there are also some cases of cross-border co-branding with the secondary yuan is also more successful.

For example, Xiaomi's co-branding with Hatsune Miku.

This one naturally triggered screams from secondary fans, especially Hatsune's fans! People retweeted and shared and even placed orders.

A final conclusion

Generally speaking, any marketing campaign that triggers users to actively participate in sharing is considered successful social marketing.

These activities can be fun and interesting, they can be of value or interest (such as red packets or other rewards), or they can hit the current hotspots (such as the issue of discrimination against women) and so on.

The point is that users are willing to participate and actively share. Personally, I don't think that the kind of price-cutting group marketing of Pinduoduo counts.

Some other cases can be searched online, quite a lot, like millet Lei Jun's "areyouok" and other ghost animal marketing is also quite successful, the main thing is to have fun, and then the user takes the initiative to spread the sharing of