Similarities and differences between traditional marketing ideas and modern marketing ideas

1, the starting point of enterprise marketing activities is different. Traditional marketing concept refers to production concept, product concept and promotion concept, taking the enterprise itself as the starting point, while modern marketing concept takes the consumer demand as the starting point; 2. The ways and means of enterprise marketing activities are different. Under the old concept, enterprises mainly use various marketing methods to sell products, but under the new concept, enterprises use the overall marketing combination strategy to occupy the target market from the perspective of consumer demand; 3. The focus of marketing activities is different. Under the old concept, enterprises are short-sighted and often care about the profit and loss of each short-term transaction. Under the new concept, enterprises consider the needs of potential consumers in addition to the actual needs of consumers, so as to meet the needs of consumers and the long-term interests of society while pursuing long-term profits of enterprises. Marketing starting point, marketing strategy, marketing goal, traditional viewpoint, production concept, product concept, product production, high-quality products, and constantly improve the production of high-quality products to expand sales and profits. The concept of promotion is to improve the quality of existing products or try to promote sales and profitability. Modern marketing concept, consumer demand, marketing mix (4P), profit by meeting market demand, social marketing concept, consumer demand and social public interest all hope to be consistent with social interests. Marketing mix (4 P) achieves long-term benefits by meeting market demand and improving social benefits; Eco-marketing concept; Marketing combination of consumer demand and environment coordination; (4P) realize long-term benefits by meeting market demand and maintaining the environment; (6P) Creating the external environment and market demand of enterprises; Marketing mix; (6P) Meet the needs of specific markets to gain profits.