Forms of traditional marketing communication

The form of traditional marketing communication can be divided into individual marketing, public **** relationship communication, advertising communication and sales communication.

1, individual marketing refers to the enterprise through the sales staff verbal sales, direct or indirect communication with consumers to influence consumer purchasing behavior of marketing communication activities. Individual marketing includes sales presentations, gift activities, customer visits and so on.

2, public **** relationship communication refers to the enterprise through publicity, press releases, government relations, etc., to carry out the dissemination of corporate image, the impression of consumer purchasing behavior of marketing activities. The media of public **** relations communication are paper media, electronic media and so on.

3, advertising communication refers to the mass media, such as television, the Internet, etc., with a unified content of advertising marketing communication activities.

4, sales communication is the enterprise initiative to consumers to send the instructions of the marketing message, is more active in the enterprise to influence consumer behavior in a form of market communication. Sales promotion communication includes mail, print communication, etc.