Market research report on organic agricultural products?

Market research is to let us re-understand a thing or an industry, so it is particularly important when exploring a field. To this end, I

Market research report on organic agricultural products?

Market research is to let us re-understand a thing or an industry, so it is particularly important when exploring a field. To this end, I have compiled some information for you. Please refer to.

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1. Foreword: The international market demand for organic products from China promoted the start and development of organic industry in China, but the domestic organic product market in China really appeared after 2000. It is predicted that the domestic market scale of organic agricultural products in China will reach 60 billion yuan in 20 15 years, and China will become the fourth largest consumer of organic food, which is expected to account for 1%- 1.5% of the whole food market in China. Domestic organic products are mainly organic food, and the main types are: rice, beans, grain, vegetables, meat, eggs, milk and edible oil. Due to the limitation of production scale, technology, sales places and channels, the cost and price of organic food are higher than that of ordinary food. The price of some grain and meat organic foods is about 3 times that of ordinary foods, while the price of some organic vegetables is as high as 10 times that of ordinary vegetables.

1.2. Survey description:

The main tasks of the research process are to determine the research topic, formulate the research plan, design the questionnaire, grasp the progress, help each other and interview the investigation, process the information and analyze the results.

Second, customer demand research.

2. 1. Customer's needs and wishes * * * Demand &; Want to * * * analysis

2.2. Interpretation of customer demand data

2.3. Analysis of customer purchase behavior 2.3. 1. Decision maker analysis

* * *1* * Our decision: This decision was made through collective discussion. ***2*** The decisions that affect the whole are: chairman and marketing director. ***3*** Customer's decision-making mode * * * The following table * * *

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***4*** Typical buyer: The older you are, the higher your education.

***5*** Influencer * * * Position sequence * * *; Chairman-Marketing Director-Marketing Manager-Department Head. * * * 6 * * Decision-making process: the formation of decision-making problems, including the proposal and determination of goals;

B to judge the natural state and its probability; Draw up some feasible plans; Evaluate the scheme and make a choice.

2.3.2. Analysis of purchase behavior

*** 1*** Customer generates category demand: With the development of market economy, the field of personal consumption demand will continue to expand, the content will be more colorful, and consumers will generate category demand. Sellers will affect customers' category needs.

***2*** The channels for customers to know about suppliers and their product packaging/services are as follows: a. E-commerce channels, directly.

Net understanding. B, on-the-spot understanding, interview to understand the supplier base. C. Call the supplier's customer service to find out the situation.

***3*** The driving forces that affect customers' purchase are: high safety of organic vegetables, no pesticide residue, and edible nutrition price.

High value.

* * * 4 * * The obstacle that affects customers' purchase is the high cost of organic vegetables, so the corresponding price is relatively high. * * * 5 * * The customer thinks that the exit criteria are: vegetables are not fresh, there are pesticide residues, and there are pests.

2.4. Customer value transfer analysis

* * *1* * Among all the elements of products provided by suppliers, the quality of organic vegetables is the most concerned by customers. ***2*** The top ***2~3 preferences that customers pay attention to are: quality, price and brand. six

Third, customer intelligence research.

3. 1. Customer classification

*** 1*** customer segmentation ideas probably have the following categories.

1* * Physiological information: gender, age, nationality

2*** Family information: marital status, birth status and family number.

3*** Social information: occupation/industry, position, income, education, religion, home ownership,

value orientation

4*** Consumption information: favorite brand, consumption frequency, consumption quota and consumption structure.

3.2. Customer intelligence analysis

*** 1*** Vision and mission

We firmly believe that safety is the basic right, food is the most important thing for the people, and safe food is the premise of all delicious food. Adhere to the pursuit of health, so that food is original, health is the most basic taste of food.

Advocate green and organic, advocate the concept of healthy organic food and the attitude of returning to nature. We will devote ourselves to popularizing scientific farming methods, advocating green environmental protection and natural farming, following natural laws, maintaining ecology and environment, reducing or even rejecting chemicals, pesticides and growth promoters, so that everyone can eat organic and healthy food. ***2*** Business strategy

1. The sample market area is absolutely occupied by the company. For the sample market, the company must ensure investment.

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As far as possible, establish marketing branches in county-level and even township markets, conduct in-depth distribution, firmly occupy the terminal network, and intensively cultivate regional markets.

2. The basic market area is the area that the company absolutely controls. Companies in this field should focus on investment, usually adopt direct mode, deepen sales channels and compete with competitors with emphasis and pertinence.

3. Guerrilla regional market is a market where the company has no customer base. Such regional companies do not need to invest manpower, financial resources and material resources, but only need to adopt cash and spot marketing mode to control risks. However, it is mainly necessary to cultivate areas with sales potential and prepare for the next market refinement in terms of dealer selection and channel construction.

4. After determining the role of the regional market, a region is further subdivided into several sub-slots, by comprehensively considering the related factors such as administrative divisions, population, consumption level, traffic conditions, customer distribution, policy investment, etc. And specifically determine the progress of market development and product promotion. The target tasks * * * include sales quantity and sales amount * * *, target market share, and the names of distribution customers such as target dealers and retail terminals.

* * * 3 * * Problems faced by enterprises:

A, the business is not up to standard, the promotion cost is large, and the funds are tight. B, uneven regional development, leading to differences in profits of organic vegetables. C. the efficiency of supplying organic vegetables. D, preservation of organic vegetables. ***4*** Buying trend:

People used to eat ordinary vegetables, but now with the promotion of organic vegetables, they have gradually become mainstream vegetables. * * * 5 * * Explain the current situation of customer database, and what channels or sources are there to increase customer database?

Our company generally obtains customer information through the following four channels: 1. The accumulation of original customers is mainly accumulated by the company for many years. This part of information is mainly accumulated by the company through advertising or channel development, introduction of old customers, etc. This is the foundation of enterprise's survival. The advantages of this part of information are high authenticity and high company awareness, while the disadvantages are: small quantity. It has little effect on large-scale market development. By saying this, I am not denying the value of this part of information. The real value of this information will be reflected in the following lectures.

2, Internet search, this part of the information is mainly obtained manually or through some software search, mainly through some search engines: Baidu, Google and so on. , but also through some industry websites: Alibaba, HC, etc. Therefore, the advantage of the information obtained may be that the amount is relatively large and there is no cost, but if you analyze it carefully, there are still many shortcomings. If you manually search online, the quality of information can be guaranteed, but the quantity is not guaranteed, and the labor cost is still very high. And there are many people searching like this, so you can find whatever you can. Such companies will have a high harassment rate, instinctively refuse telemarketing, and it is difficult to place an order. Using software search can reduce labor costs, but the accuracy of data will be poor, and the division of industries and regions will be even more inaccurate, which will cause great obstacles to later marketing. Just like manual search, you can find more than one person, so the harassment rate of such companies will be high, and they will instinctively refuse telemarketing and other methods, making it difficult to place orders.

3. Participating in the exhibition: The information from this source is highly accurate and meets the requirements of the target customer orientation. However, the information from this source has only one shortcoming, that is, the cost is too high and the quantity is too small, which has little impact on large-scale database marketing projects.

4. The advantage of information company procurement is that it can obtain a large amount of information at one time, and because of the professionalism of the information company itself, it will make a certain positioning for its target customer base.

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Important customer analysis

* * *1* * key customers: customers who have cooperated and high-income customers.

* * * 2 * * Core customers: On the basis of extensive contact with a large number of customers, the enterprise analyzes all customer information through CRM system, identifies some basic information of customers, establishes customer credit files, and then confirms the purchasing qualification of core customers, that is, analyzes customers' contributions to the enterprise from the past transaction history, and then analyzes and evaluates them respectively, ranking them in turn. The standard of active customers can be set according to the internal situation of the enterprise, and then the 20% with the largest contribution rate can be selected from the list of active customers to determine the core customers that create the most profits for the enterprise.

* * * 3 * * The purpose of doing this is: First, collect the information of core customers, establish the database of enterprise core customers, conduct risk analysis on core customers, and provide further support for the products or services of future core customers; The second is to impress the core customers with the products or services of the enterprise, thus stimulating the core customers' desire to buy many times. To locate core customers accurately, we must know the nature of the relationship between enterprises and core customers, and we must also analyze the differences of core customers. The differences between different core customers are mainly manifested in the differences in business value and product demand of enterprises. By analyzing the differences of core customers, we can identify the types, detailed needs and value orientation of core customers, so that enterprises can clearly know the business scope, dependence strength and distribution of core customers to enterprises. On this basis, enterprises can better allocate all kinds of resources, continuously improve products and services, and improve customer satisfaction, so as to establish a stable customer relationship and firmly grasp the most valuable customer resources, with a view to maximizing corporate profits at the lowest cost.

Fourth, competitive intelligence research report

4. 1. Overview of main competitors

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4.2. Business analysis of competitors

Huizhou Tianxin Organic Agriculture Development Co., Ltd. is a large company mainly engaged in the production of organic agricultural products. There are several bases in Shenzhen, Guangzhou, Huizhou and Yunnan. It is located at the bottom of Aiguang Village, Liangjing Town, Huizhou City. It is 30 minutes' drive from Huizhou city center, 60 minutes' drive from Shenzhen and 90 minutes' drive from Guangzhou, with smooth traffic. Covering an area of more than 700 mu, * * * greenhouse planting 150 mu of fruits and vegetables, 400 mu of outdoor planting, orchard 150 mu, and * * 30 mu of camellia oleifera. The company has long been engaged in technology research and development with the Provincial Academy of Agricultural Sciences and Shenzhen Agricultural Aerospace Breeding Center, with strong technical force. The main organic varieties are: colored pepper, green pepper, tomato, zucchini, watermelon, pumpkin, melon, cucumber, bitter gourd, cantaloupe, red leaf lettuce, Chinese cabbage, Shuidong mustard, white eggplant and space eggplant. Products are mainly sold to Hong Kong, Singapore, Malaysia and other places.

4.3. Competitiveness analysis of different market segments

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1 1

Verb (abbreviation of verb) channel/price survey 5. 1. Overview of intermediate channels

⑴ Type: traditional marketing channels: wholesalers, agents and retailers.

New distribution channels: chain operation, franchising, self-operated sales organizations of production enterprises, and online direct sales (2) Level: zero-order channel manufacturers → consumers.

Primary channel manufacturers → retailers → consumers

Secondary channel manufacturers → wholesalers → retailers → consumers.

Manufacturers → Agents → Retailers → Consumers

Third-order channel manufacturers → agents → wholesalers → retailers → consumers.

Manufacturers → wholesalers → professional wholesalers → retailers → consumers.

⑶ Structure: 1, length structure * * * hierarchical structure * * *

The length structure of marketing channel, also known as hierarchical structure, refers to a channel structure defined according to the number of channel middlemen and the purchase and sale links, that is, the number of channel hierarchies. Usually, according to the number of channels involved, a marketing channel can be divided into zero-level, first-level, second-level and third-level channels.

2. Width structure

The channel width structure is defined according to the number of channel middlemen at all levels. Channel width structure is influenced by product nature, market characteristics, user distribution and enterprise distribution strategy. The width structure of channels can be divided into the following three types: ① intensive distribution channels; (2) selective distribution channels; ③ exclusive distribution channels.

3. The width structure of channels is actually a diversified choice of channels. In other words, many companies actually use a combination of multiple channels, that is, they use the mixed channel model for sales. ⑷ The company sells products through retailers and online, and adopts zero-level channels, first-level channels and mixed channels. Tianxin Organic Agriculture Development Co., Ltd. uses self-operated sales organizations and online direct sales of production enterprises, and adopts zero-level channels and width structure. In the future development, online direct selling will be particularly important. With the continuous development of the Internet and the gradual maturity of online stores, more and more consumers enjoy the convenience brought by online shopping.

Analyze the pricing strategy, price distribution, customer's price expectation and sensitivity analysis of our main competitors.

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The more substitutes, the higher the price sensitivity of consumers, and the less substitutes, the lower the price sensitivity of consumers. Substitutes refer to products that can meet the same needs of consumers, that is, inorganic agricultural vegetables and organic agricultural vegetables are substitutes for each other. The more important the product, the lower the price sensitivity of consumers. When the product is not necessary, consumers are not sensitive to the price of this product. The easier the product price is compared with other products, the higher the consumer price sensitivity, the more difficult the comparison, and the lower the consumer price sensitivity. At the seller of agricultural products, the product labels are clear at a glance, and similar products including inorganic agricultural vegetables and organic agricultural vegetables are put together, which is more convenient for consumers to compare prices. At this time, the attractive price of inorganic agricultural vegetables can trigger consumers' impulse to buy.

With the improvement of people's diet structure, people's requirements for the quality and variety of vegetables are constantly improving. With the requirements of the times, people pay more and more attention to organic agricultural vegetables, agricultural supermarket docking and vegetable direct selling. In the early stage of organic production, the scale is small, the manpower input is large, the risk cost and transportation cost are relatively high, and the price of organic products is naturally more expensive. However, traditional agriculture does not take into account the long-term environmental costs such as pollution and soil fertility decline. If the environmental cost is reflected in the price, the prices of conventional agricultural vegetables and organic agricultural vegetables are almost the same.

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VI. Product/Technology Research

6. 1. packaging analysis of competitive products

Describe the comparison between our product package and the main competitive product package in terms of function/efficiency, etc. ;

Organic vegetables are called "pure and pure" food, and there are very strict requirements from base to production, from processing to listing. In many processes of organic vegetables from production to processing, it is absolutely forbidden to use synthetic substances such as pesticides, fertilizers, hormones and transgenes, and genetic engineering technology is not used. At the same time, it must go through the whole process quality control and review by an independent organic food certification body, and organic fertilizer is allowed to be used, mainly base fertilizer. Non-chemical means such as insect nets or biological pesticides are used instead of chemical pesticides to control pests and diseases. When producing and processing organic vegetables, strict production, quality control and management systems must be established. Compared with other vegetables, organic vegetables emphasize the environmental safety in the whole process of production, processing and consumption, and highlight the sustainable and coordinated development of human beings, nature and society.

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6.2. Technical analysis

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6.2.2. Analysis of core technologies

Describe which key technologies belong to our company's core technology, and make an analysis: the core technology is the fertilizer use technology for growing organic agricultural vegetables.

The fundamental difference between organic vegetable production and conventional vegetable production lies in the difference of disease, insect and fertilizer, and its requirements are higher than conventional vegetable production. 1. Fertilization technology

Only organic manure and green manure are allowed. Generally, it is self-made decomposed organic fertilizer or pure organic fertilizer produced by some certified fertilizer production enterprises, which is allowed to be used in the production of organic vegetables, such as organic fertilizer with chicken manure and pig manure as raw materials. When using your own retting or composting organic fertilizer, it must be fully decomposed. The nutrient content of organic fertilizer is low, and the dosage should be sufficient to ensure adequate nutrient supply, otherwise organic vegetables will have fertilizer deficiency symptoms, slow growth and affect yield. In view of the slow release of effective nutrients in the early stage of organic fertilizer, some allowable microorganisms, such as rhizobia, Bacillus, photosynthetic bacteria, phosphorus-solubilizing bacteria, etc., can be used to accelerate the release and accumulation of nutrients and promote the effective utilization of nutrients by organic vegetables through the activities of these beneficial bacteria. 2. Fertilization technology

Green manure can fix nitrogen. Planting green manure can obtain rich nitrogen sources and improve soil organic matter content. Generally, the yield of each green manure is 2000kg, the nitrogen content is 0.3% and 0.4%, and the nitrogen fixation is 68kg. There are more than 50 kinds of green manure, such as Chinese milk vetch, vetch seed, alfalfa, Artemisia branch, orchid seed, kudzu bean and sweet clover.

3. Types of fertilizers allowed to be used

Organic fertilizer, including animal manure and residue, plant retting fertilizer, green manure, plant ash, cake fertilizer, etc. ; Minerals, including potassium mineral powder, phosphate rock powder, calcium chloride and other substances; In addition, it also includes organic special fertilizers and some microbial fertilizers certified by organic certification bodies. 4. Harmless treatment of fertilizer

Organic fertilizer should be treated harmlessly 2 months before application, and the fertilizer should be treated by splashing water, wetting, stacking and covering with plastic film to make it fully fermented and decomposed. During fermentation, the temperature in the compost is as high as 60℃, which can effectively kill diseases, weeds and pests in farm manure, and the treated fertilizer is easy to be absorbed and utilized by vegetables. 5. How to use fertilizer

*** 1*** Fertilization amount: When fertilizer is used in the land where organic vegetables are planted, vegetables should be planted and fertilized at the same time. The ratio of animal and plant fertilizers should be controlled at 1: 1. Generally, 3000-4000 organic fertilizers are applied per mu.

Topdressing organic special fertilizer 100 kg.

***2*** Application of base fertilizer: 80% of the total amount of fertilizer is used as base fertilizer, and the fertilizer is evenly mixed into the plough layer in combination with the cultivated land to facilitate root absorption.

***3*** Skillful topdressing: For vegetables with high planting density and shallow roots, topdressing can be used. When the vegetables grow to 3-4 leaves, spread the dried fine fertilizer evenly in the vegetable field and water it in time. For vegetables with large row spacing and concentrated roots, topdressing can be applied in the border strip, and the roots should not be damaged when ditching, and watering should be done in time after covering the soil. For vegetables with large plant spacing, the method of opening holes and topdressing can be used.

6.2.3. Impact of technological development on customer demand and market capacity

With the increasing demand of modern people for food safety, organic agricultural vegetables without pollution, chemical fertilizer and pesticide residue are loved by more citizens. Growing organic agricultural vegetables requires more intensive cultivation techniques and intensive cultivation. Organic vegetables are far away from pollution, with high quality and natural color, which has become the fashion of gift dishes. Organic food is known as "sunrise industry" and has a broad market. The analysis of a report published by FAO shows that in the past 10 years, the annual growth rate of organic agricultural products in some countries' markets exceeded 20%. This is in stark contrast to the stagnation of some traditional food markets. The cultivation of organic agricultural vegetables pays attention to safe and natural production methods, and the continuous development of organic agricultural vegetable cultivation technology can promote and maintain ecological balance well. Organic vegetables have no chemical residue, taste good and are proved to be more nutritious than ordinary vegetables. People's demand for safe food is increasingly strong, organic agricultural vegetable planting technology is becoming more and more mature, and customer demand and market capacity will increase day by day.

Seven. Overall analysis and suggestions

7. 1. Analysis and suggestion of product packaging strategy

Product packaging is an important part of the whole product, and most products have to go through the production process after packaging. In modern marketing, the demand for commodity packaging is getting higher and higher, and it is no longer limited to the function of protecting commodities and carrying them easily in the past. Psychological research shows that 83% of the total information received by human beings is obtained through visual organs, 1 1% through hearing, 3.5% through smell, 1.5% through touch and 1% through taste. Therefore, through packaging design, stimulating customers' desire to buy and improving the market competitiveness of agricultural products are issues that agricultural product marketers must attach great importance to. Now the agricultural products in developed countries are first-class products, first-class packaging and first-class prices. China's agricultural products are first-class products, third-rate packaging and third-rate prices. The packaging of agricultural products imported from China is obviously different from that of the United States. They are beautifully printed standard packaging boxes, while ours are original packaging such as snakeskin bags and sacks. The price difference can be imagined. Therefore, our company's organic agricultural products will also increase packaging investment.

At present, there is almost no packaging for fresh vegetables from transportation to sales, and there is a great loss during transportation and sales. Watering vegetables at retail will make them lose their original flavor. It is gratifying that in recent years, a clean vegetable market has quietly emerged in our city, that is, the yellow and bad parts of vegetables are removed, then washed and cut into pieces, and then packaged and sold quantitatively. Consumers can cook directly when they buy it home, saving a lot of time. Therefore, the clean vegetable market is very popular as soon as it appears, and the prospects are promising. To improve the economic benefits of vegetable cultivation in an all-round way, we must start with packaging.

Suggestions on the packaging of organic products in our company;

1. Packaging strategy to highlight the image of commodity agricultural products;

Highlighting the image of agricultural products means highlighting the image elements such as what agricultural products are, what functions they have, internal components and how to construct them in various ways. This strategy focuses on displaying the intuitive image of agricultural products.

2. Packaging strategy to highlight the image of commodity agricultural products

The strategy of highlighting the use and usage of commercial agricultural products is to tell consumers what kind of products agricultural products are, what is special about them, where they are used, how to use them best and what is the effect after use through words, figures and their combinations. This kind of packaging gives people an easy-to-understand enlightenment, which makes people understand at a glance and use it immediately. It is also informative and interesting, and it is more popular with consumers.

3. Pay attention to product packaging during transportation.

First of all, the transportation of vegetables, especially long-distance transportation, should be packed well to prevent vegetables from being crushed during transportation and causing losses.

In a word, our products are mainly packaged in green and transparent colors, and the words organic vegetables are marked on the packaging, indicating the characteristics of organic products: pollution-free, pollution-free and organic fertilizer. The packaging should be simple, which can effectively prevent extrusion, can be reused and has low packaging cost. Secondly, the interlayer is specially designed and installed on the transport trunk, and the vegetables are placed layer by layer, and the distance between layers cannot be large, so that the purpose of anti-extrusion can be achieved. Finally, accelerating the development of clean vegetable market, processing clean vegetables in vegetable planting bases, adopting advanced technology for packaging and realizing industrialization are the basic ideas to improve the economic benefits of vegetable planting.

At present, the packaging of clean vegetables is basically a foamed plastic tray and then a layer of polyethylene film. Foam plastic causes white pollution and its use is restricted. Moreover, this kind of packaging has a short shelf life, and the choice of packaging materials must be improved. So our company bought clean vegetables that could be sold that day and packed them with paper pulp molds supplemented by polyethylene film. If the shelf life is required to be longer, such as 3-5 days, it can be air-dried or vacuum-packed and refrigerated at about 4℃. This can maximize the safety and harmlessness of packaging.

7.2. Channel strategy analysis and suggestions

Organic agricultural products are pure natural, pollution-free, safe and nutritious foods, which can also be called "ecological foods". According to the principle of organic agriculture and the production methods and standards of organic agricultural products, it is produced and processed, and has passed the certification of organic food certification institutions. In modern life, people pay more and more attention to eating organic food. People can buy organic agricultural products in shopping malls, supermarkets, online and many other channels. The following is an analysis of the current sales channels of organic agricultural products.

At present, there are three main sales channels for organic agricultural products, namely shopping malls, supermarkets and specialty stores ***62%***, gift markets *** 16%***, direct sales and online sales *** 15%***, and the proportion of other sales channels is only 7%.

1, shopping malls, supermarkets, specialty stores

Shopping malls and supermarkets are the main channels for individual consumers and have good development prospects. In large supermarket chains, such as Carrefour and Wal-Mart, many organic agricultural brands have special sales counters.

2. Gift market

Gift market is one of the most important sales channels for organic agricultural products. These organic agricultural products as gifts often need special packaging and are mainly sold through direct sales or special distribution networks.

3. Direct sales and online sales

In the process of development, neither farm direct sales nor online sales have become a climate, accounting for only a small part of the total income. However, enterprises have become a part of the overall promotion strategy by continuously improving product awareness and providing first-hand information to consumers. The company adopts the way of finding retailers to sell and selling online, and adopts zero-level channel, first-level channel and mixed channel mode to sell products. At present, the company adopts the mode of cooperation with large supermarkets and online sales.

* * *1* * For large supermarkets, we will cooperate with major supermarkets in Huizhou. Corporate customers: corporate restaurants-restaurants of large enterprises and institutions, restaurants of banks and securities companies, and military logistics. Star hotel-The star hotel industry is developing rapidly. At present, there are five-star hotels such as Kandy, Kempinski and Renaissance R&F.. In addition, high-end resort hotels and clubs in the surrounding scenic spots such as Luofu Mountain, West Lake and xunliao bay are also our customer base. High-end catering-high-end catering pays more attention to the choice of ingredients. Many high-end restaurants and clubs are willing to choose organic agricultural products as ingredients to improve the quality of their dishes. Western fast food chains have a huge demand for organic vegetables, such as lettuce from KFC and McDonald's. Raw material supply for enterprises-There are many enterprises in the food processing industry, and they are constantly developing their own high-end products and launching organic processed foods. Huizhou aviation food supplier is also one of our target customers.

***2*** Online Sales Mode We will cooperate with well-known domestic Internet platforms such as Taobao Mall and JD.COM. Publish product information on its website and accept online ordering. Publicize production and operation, and publicize environmental protection and organic lifestyle.

7.3. Price strategy analysis and suggestions

The main feature of the price of organic vegetables is to reflect the environmental cost, that is, organic vegetables usually include costs related to environmental protection and improvement. Therefore, the greening degree of enterprises and their products will affect their cost composition. Many situations will lead to the rise of green prices. For example, introduce environmentally friendly raw materials: replace environmentally polluting equipment with environmentally friendly equipment; Implementing environmental protection laws will also increase costs; Change the company's organizational structure and administrative methods to promote the marketing of organic vegetables, and so on. At the same time, the price of organic vegetables may also be reduced due to other factors, such as saving products and packaging raw materials and reducing costs.