How to do corporate word-of-mouth marketing promotion

1. The first major aspect is to do a good job in the relationship with consumers or customers, including the following 6 small aspects: (1) Choose the marketing path, pay attention to the basic work to find sufficient reasons, why the target consumption

If consumers want to come to your hotel to spend money, think clearly about the specific values ??and hobbies of these consumers; identify which specific groups can become the brand advocates you need to focus on: innovative consumers, avant-garde consumers, and those who follow the trend.

Intermediate consumer groups, backward consumers; clarify the several decision-making stages required for the target group to accept the brand: first, discover the stages that prompt consumers to decide to consume, and what kind of content can prompt their decision; based on the above insights

, find the core information that can promote consumers to take action; design and create persuasive and stimulating sources and delivery channels for word-of-mouth communication; design and implement a set of word-of-mouth communication marketing plans accordingly.

(2) Cultivate consumer leaders and value the role of “opinion leaders.” The development and dissemination of any industry is inseparable from the influence of some consumer leaders.

Sometimes, the influence of consumer leaders can drive the development of a brand.

Traditional corporate marketing believes that only those consumers who can consume and may purchase products are target consumers. Therefore, companies only need to tell these consumers product information.

But in fact, among the targets of corporate communication, there is a type of "experts" who do not necessarily consume, but they like to comment. Once a company comes into their sight, it will become the target of their comments without paying attention.

It may also become a negative teaching material for them to preach and preach everywhere. These people are "opinion leaders."

Every company faces some opinion leaders in the market. For example, many commentators in the IT industry can rely on a widely circulated article to say that an IT company's business strategy is worthless, or it may make a company famous.

Vibrate.

Enterprises should pay attention to these opinion leaders, especially those very picky consumers. They are not only good disseminators of opinions, but also provide decision-making consultants to enterprises.

The company must provide enough information to opinion leaders so that they can have an accurate understanding of the company without misinterpreting it. If necessary, it can also be combined with some public relations activities to organize them to positively spread your products and services.

Characteristics of consumer leaders: extensive personal communication, frequent entertainment or banquets, and a certain social status and influence.

For example: government civil servants, officials, media reporters, advertising personnel, senior personnel of enterprises and institutions, unit leaders, etc.

As long as restaurants and hotels capture some of these consumer leaders, they can quickly capture a group of loyal consumer followers.

Form the role of leadership role model.

(3) Pay attention to every customer who is interested in the company. Many companies now regard "customer-oriented" as a strategy or business philosophy. However, many times, this orientation has deviations in execution. For example, service personnel

Too much promotion of dishes and services, often nagging without considering the needs of customers, or making irresponsible remarks to customers who can't make up their minds, or even giving a cold shoulder to those who don't look like the target customers. These behaviors make people

Sources that spread negative information.

In consumers' consumption experience, they are more likely to remember shortcomings in performance. This is the saying that good things never go out, and bad things spread thousands of miles. One shortcoming will be remembered by people far more than ten points of good performance.

Therefore, if a company wants to win a good reputation, it must make every customer leave with a smile. Although some customers may not come to consume and buy your things, your performance will make them talk about it and they will take the initiative to help you.

Spread your uniqueness and your hospitality, and many times, some customers will be moved by your sincerity and change their minds.

Good service is an important factor in forming a good reputation. Although many companies believe that this will cost a lot of labor, compared with advertisements that annoy consumers, which investment is more cost-effective? Hotels should think more about consumers.

By paying more attention to consumers' feelings and paying more attention to their voices, hotels can save a little and make more money.

(4) Take the initiative to create some opportunities for people to spread word of mouth. What makes people think of and remember you? Why do people automatically recommend you on certain occasions? In addition to leaving consumers with a pleasant consumption experience, it is very important to

, companies need to sow the seeds of word-of-mouth among consumers, and let people take the initiative to communicate with others and recommend you. These rely on the value-added services that companies provide to consumers, and even some additional things, which is like eating.

Likewise, only things that have endless aftertaste can be remembered for a long time.

So as a hotel, how can we create word-of-mouth opportunities for customers? 1. Give small gifts that exceed consumers’ expectations.

If people get unexpected benefits from buying your product, they will often be very happy and will show others that they are worth their money. Therefore, by-products related to your product may be small products with the company logo, or even some consumer goods.

Small gifts that readers like, such as keychains, wall calendars, phone cards, etc. are all very good word-of-mouth marketing tools.

2. Remember to give the customer a beautiful contact card, hotel brochure or company publication when they leave.