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Israeli apparel, to "unrestrained" as the demand for fashion clothing brands, in the field of clothing, China's young generation is increasingly showing "self-freedom" personalized pursuit, FOX from Israel to cater to this trend, began to show its unique and distinctive brand culture to the Chinese young generation. FOX from Israel caters to this trend and begins to show its unique and distinctive brand culture to the Chinese young generation. In Israel, FOX is synonymous with personalized fashion, which represents youth and embodies the personality of rebellion, confidence, strength, freedom, self-awareness, coolness and fun. Surveys have shown that FOX is the most popular leading clothing and fashion brand in Israel, and is not only sought after among young people, but is also well received in other target markets. Young people express their love for FOX as "a cultural totem". Now China's younger generation is also enjoying this indulgent pleasure. 1945, the Israeli Fox family founded the FOX clothing brand, in 2002 in Tel Aviv stock market listing, market capitalization of up to 350 million NIS. 1995, Fox began to provide consumers with clothing design, production and marketing services, through its chain of stores direct sales. In addition to the chain store business, Fox also acts as a wholesaler supplying products to over 500 independent stores nationwide, as well as through suppliers and subcontractors to overseas markets. In China, FOX chose the famous clothing brand agents and Mian International Trade (Shanghai) Co., Ltd. (UCCAL) as the exclusive distributor of the FOX brand, from March, has been in the Shanghai South Mall, Xujiahui Pacific, Gateway Plaza and so on have opened, the development of just a few months, its sales outlets is its amazing speed throughout the country's large and medium-sized cities in the busy business districts, and achieved satisfactory sales results. The great success of FOX in Israel stems from the correct interpretation of the FOX brand culture to the young generation, which recognizes and understands the young people from the psychological point of view, FOX understands that young people's life is far away from trouble and full of fun. Delaying time - not only for carefree young people who desire freedom and independence, but also for middle-aged people who want to return to the good old days of their youth - FOX has created a dream for young people and some other age groups, creating a clothing culture that is totally free, fun, sexy and seductive.FOX's strategic goal is to change people's fashion consumption habits. This is achieved through the creation of a "NEWAGEBRAND". The FOX brand includes a men's line, a women's line, a children's line, and a baby's line. In addition, FOX specializes in fashion accessories including watches (FOX TIME), socks (FOX SOCK), underwear (FOX SOLE), and accessories (FOX STRIP). FOX also specializes in fashion accessories including watches (FOX TIME), socks (FOX SOCK), underwear (FOXUNDERWEAR), sunglasses, bags and more. It's no coincidence that these spin-offs swept the market overnight, as FOX has always given consumers a clear idea that FOX is a brand for the younger generation: indulgent and uninhibited. After FOX swept Israel and the Middle East market, and will look to the Chinese market has great potential, FOX and UCCAL clothing, the strong combination of China's apparel market for the injection of fresh blood for the young generation in China to bring a new cultural concept and the most personalized fashion apparel, and more importantly, to become the dissemination of Israel's contemporary trend of the culture of the bridgehead.