How the traditional sales model and the perfect marriage of self media?

First of all, the difference between traditional media and self media;

Over the years, most of the traditional media marketing refers to: television, print media, radio broadcasting and other marketing communications, and in recent years the rapid development of the new media marketing refers to: QQ, WeChat, microblogging, discussion forums, Baidu, Google and other search engines to reach the dissemination of marketing in a way way way.

With the rapid development of the Internet has produced a new media came into being, new media marketing is the use of new communication media platform for a new model of marketing.

The new generation of new media marketing has changed people's traditional marketing thinking, is based on the self media platform, microblogging platform, Q&A platform, video platform and other communication channels to establish the marketing model.

The difference between self-media marketing and traditional marketing is that the cost of self-media marketing is lower than that of traditional marketing, and at the same time, the mode of communication is more flexible, more focused on the precision of communication, audience degree of dissemination of diversified ways. Focus on the interactive experience with the user, to cultivate the user's sense of participation is crucial.

Self-media marketing should do?

1.

Determine your self-media dissemination channels, self-media dissemination channels are numerous, today's headlines, jittery, public, fast hands, live platforms, video platforms, forum platforms, microblogging platforms, etc., according to your strengths, the face of the target customer base to determine the main channels of dissemination of the main channels that you want to market, and to make a fine-tuning.

2

Target audience interest positioning;

To have a clear positioning for the target customers, you will have the direction to attract your large number of potential customers. For example, if you are in the beauty business, then you can create beauty content to attract the masses.

3

Excellent attractive title

The title is to make a lot of people fall in love at first sight, good title to have a good click-through rate, the title of the content of the article first of all, and you want to express the theme of the content to be in line with the contents of the topic, but also to be able to outline the key points to capture the key points, and the title should be in line with the curiosity of the reader's psychology.

4 quality content

Viewers clicked in, if the article is not interesting, readers have not read down the psychology, so the article, video, etc. must be flesh and blood, so that readers have to continue to browse the psychology.

In short, the traditional media and the new media to tacitly perfect, you have to play your creative imagination, more diligence and more pay more brains, under the sun does not reach the satisfaction of the thing, and finally wish you a prosperous business!