Swot analysis method briefly explains the main points.

SWOT analysis is a strategic analysis method. Through the comprehensive evaluation and analysis of the strengths, weaknesses, opportunities and threats of the analyzed object, it is concluded that through the organic combination of internal resources and external environment, the resource strengths and weaknesses of the analyzed object are clearly determined, and the opportunities and challenges faced are understood, so as to adjust the methods and resources at the strategic and tactical levels and ensure the implementation of the analyzed object's goals.

Among them, S (strength) is an advantage, W (weakness) is a disadvantage, O (opportunity) is an opportunity, and T (threat) is a threat. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).

Extended data:

Swot analysis methods specifically include:

1, s (strength advantage): it is an internal factor of the organization, including: favorable competitive situation; Adequate financial resources; Good corporate image; Technical strength; Economies of scale; Product quality; Market share; Cost advantage; Advertising offensive, etc.

2.w (weak): refers to the relatively weak aspect in the competition. It is also an internal factor of the organization, including: equipment aging; Management confusion; Lack of key technologies; Backward research and development; Lack of funds; Poor management; Product backlog; Poor competitiveness.

3.o (opportunity): external factors of the organization, including: new products; New market; New demand; Cancel market barriers; Competitor mistakes, etc.

4.t (threat): external factors of the organization, including: new competitors; The number of substitute products has increased; Market tightening; Changes in industrial policies; Economic recession; Changes in customer preferences; Unexpected events, etc.

External environment:

1. Potential external threats (t): slow market growth, greater competitive pressure, unfavorable government policies, new competition, rising sales of substitute products in the industry, bargaining by users, enhanced capabilities, gradual changes in users' needs and hobbies, and increased inflation.

2. Potential external opportunities (O): The vertically integrated market is growing rapidly, which can increase complementary products, win new user groups, have the possibility to enter new markets or markets, have the ability to enter better enterprise groups, have competitive performance in the same industry, and expand product lines to meet user needs and others.

Internal conditions:

1. Potential internal advantages: technical cost advantage of property rights, competitive advantage, product innovation with special capabilities, good financial resources with economies of scale, high-quality managers, recognized industry leaders, buyers' good impressions and adaptable business strategies.

2. Potential internal disadvantages (w): competitive disadvantages: aging equipment, different strategic directions, deteriorating competitive position, too narrow product line range, lagging technology development, lower marketing level than other enterprises in the same industry, poor historical record of strategy implementation, poor financial constraints, higher cost than competitors and others.

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