Traditional Culture Encyclopedia - Traditional festivals - Cross-border @ChinaJoy cross-border marketing case reward: the fruit is ripe
Cross-border @ChinaJoy cross-border marketing case reward: the fruit is ripe
In recent years, more and more traditional brands (including FMCG, finance, automobile, clothing, beauty, fashion, health, home, travel, scripts, etc.) kill brands. ) They also took advantage of the hot spots to cross the border and made a wonderful appearance at the ChinaJoy exhibition! At this moment, let's review the wonderful cases of cross-border marketing of participating brands in ChinaJoy exhibition in recent years. I also expect more traditional brands to settle in this annual event in the 20th ChinaJoy in 2023, presenting more excitement to hundreds of thousands of live audiences!
Fast moving brand
ChinaJoy cross-border marketing case: the fruit is ripe
As a cutting-edge beverage brand established on 20 19, Guoshu has been committed to producing and selling new beverages that young people like, focusing on product quality, health and safety, building and integrating China cultural elements, developing for the rise of the East, and making the oriental taste that young people prefer. Dare to challenge and innovate from different dimensions, such as China flavor research and development, natural food manufacturing, and trend life vane building, and constantly bring surprises to the world. In order to be closer to the life radius of young people, ripe fruit first landed in ChinaJoy on 202 1. In order to welcome the midsummer and bring a little coolness to the scene, the theme of booth activities is "soaking in this summer's fruit", and the iconic elements of bubbles are integrated into the booth design to strengthen the memory of brands and products, which is deeply loved by young people.
As the most famous and influential annual event in the global digital entertainment field, every ChinaJoy has become a weather vane for the development of the global digital entertainment industry, and has been widely concerned and loved by people and players in the global industry. In this grand occasion, fruit has matured into a keen hot spot, and with the help of hundreds of thousands of target customers naturally formed on ChinaJoy, a series of supporting marketing promotion has been carried out. It is worth mentioning that both the ripe fruit and ChinaJoy exhibition are adhering to the ingenuity of respecting nature, and the target users are young people, young and energetic, and like healthy and safe brands. Mature fruit gas bomb brings users a sense of physiological coolness, exquisite packaging appearance, and becomes a "good-looking, delicious and fun at first sight" beverage, which is more personalized and coincides with ChinaJoy's vision of creating a trend life vane for Z generation young audiences.
In ChinaJoy Fruit Ripe Booth, each user can get the corresponding sticker after punching in each interactive area. In the last link exchange area, users can exchange the obtained stickers for the corresponding official surroundings and products. In addition, the audience can also pay attention to the official Weibo when the fruit is ripe; Xiaohongshu participated in the interactive answering and forwarding lottery. This move not only sucks powder, but also allows users to give full play to the effect of self-communication. In addition to promoting the brand, online activities have also played a positive role in the offline activities of ChinaJoy, and also made the spread of gas-elastic tea more extensive. Of course, premium benefits are also essential. You can also participate in 100% online H5 activity in the prize area, and draw 365 bottles of gas bombs from the koi fish Prize. The koi fish Prize will invite you to a box full of heroism and a lot of fun, so that you can immerse yourself in the bubbles of the ocean all year round and impress the audience.
In order to make full use of ChinaJoy, a great publicity opportunity, a lovely brand-new doll with tea around it was launched at the exhibition site when the fruit was ripe, which did enough event marketing. Cute shape, chubby figure and roundness make the target audience more enthusiastic. As a new cross-border product of beverage brands, tea hand dolls have high value and new ideas. After the "fun" platform of ChinaJoy was released, it was full of gimmicks and naturally became a hot demand, which was worth remembering and showing off by the owners, so everyone actively shared it on social platforms. The multi-channel marketing promotion combining online and offline has brought a large number of young people's active participation and active communication, and gained a large wave of traffic for the exhibition with mature fruits. In this personalized network era, users spontaneously generate and share content, and brands Weibo and Xiaohongshu +UGC naturally become important communication positions for fruit ripening marketing.
As a new category of drinks in recent years, ripe fruit is easy to remember and spread, which conforms to the aesthetics of young people. Fashion packaging, more suitable for young people's preferences; The lid is full of fruit flavor, which meets the needs of young people for taste bud stimulation. Its choice made a wonderful appearance at the unprecedented ChinaJoy exhibition, aiming at the hundreds of thousands of Z-generation live audiences gathered here, and the target groups of the two are undoubtedly highly compatible. When the fruit is ripe, it is naturally hoped that ChinaJoy, a large-scale activity with great scale, popularity, influence and appeal, offline scenes and huge and accurate traffic, will present a vivid and interesting brand image that keeps up with the pulse of the times, is younger and understands young people better, and then win their favor and love. Traditional propaganda methods have fallen behind, and Guo Chao beverage brands, represented by ripe fruits, are constantly opening up new paths. In the era of consumption upgrading, brands need to reach more target groups faster, more directly and more accurately, leaving a deeper brand imprint. ChinaJoy is undoubtedly an ideal stage.
The 20th ChinaJoy in 2023 will be held in Shanghai New International Expo Center from July 28th to July 30th, 3 1. At present, investment promotion is in full swing, and well-known enterprises in major industries at home and abroad are actively signing up to seize the favorable booth! As one of the most famous and influential annual events in the field of digital entertainment in the world, ChinaJoy has a massive media publicity matrix, covering online and offline in an all-round way, unlocking a new exhibition experience, and has hundreds of exhibitors every year, precipitating millions of users and reaching hundreds of millions of brand influence, fully helping exhibitors to effectively achieve a win-win situation in sound volume sales. ChinaJoy organizers will continue to witness the vigorous development of digital entertainment industry in China with you! Here, we sincerely invite domestic and foreign industry enterprises to participate in the grand event and enjoy the prosperous times!
For details about the participation and sponsorship of ChinaJoy Tide Life Exhibition Area and related project booking, please consult the organizer's staff:
Participate in sponsorship
Ms. Wang:
Mobile phone: 139 106976
E-mail:yvonne_wang@howellexpo.net
Media publicity
Ms Zhu: Madam.
Wang :Chris_Wang@howellexpo.net
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