Traditional Culture Encyclopedia - Traditional festivals - Can network marketing replace traditional marketing?
Can network marketing replace traditional marketing?
Advantages of network marketing:
Information is released quickly and widely, and global resources can be shared.
Consumers have more choices.
Do not go out to realize online shopping.
It is easier to adopt the direct selling mode, with fewer channels and more advantageous prices.
Advantages of traditional marketing:
The marketing model is more in line with the consumption habits of different regions and consumers;
Products can be displayed in front of consumers more intuitively and concretely, and you can choose;
Through layer-by-layer distribution, a broader terminal network is formed, covering the doorsteps of thousands of households. Goods can be purchased immediately to meet the consumption behavior anytime and anywhere;
Centralized procurement and centralized sales have greatly saved logistics costs.
Note: With the development of technology, the Internet is also improving its own shortcomings. Network marketing and traditional marketing complement each other. Enterprises should integrate network marketing and traditional marketing strategies according to their own business objectives and market segments to achieve the best marketing objectives at the lowest cost.
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