What is the corporate culture of Wal-Mart?

Wal-Mart has grown into the largest retailer in the world, and its unique corporate culture has played an important role. The following is a brief analysis of Wal-Mart's corporate culture compiled by me for your reference.

Corporate culture analysis of Wal-Mart 1. The concept of corporate culture

Corporate culture, or corporate culture, is sometimes called enterprise spirit in China. Generally speaking, it refers to the collective name of * * with ideals, basic values, style, living habits and behavioral norms formed by enterprises for a long time. It is the sum total of spiritual wealth with the characteristics of the enterprise created by the enterprise in the process of operation and management, which has appeal and cohesion to the members of the enterprise, can unify the interests, purposes, needs and behaviors of many people, and is a reflection of the long-term cultural construction of the enterprise.

To sum up, corporate culture is defined as: corporate culture is the sum of cultural concepts and forms formed by enterprises and their members in production and operation under a certain social and historical background. It is the embodiment of the values, management ideas, enterprise spirit, enterprise code of conduct and enterprise image of the enterprise and its members.

2. The role of corporate culture

As the superstructure of an enterprise, corporate culture is the soul of enterprise management and an intangible management method. It realizes the integration of behavior through the integration of ideas; Realize group harmony through individual norms. It enables each individual to determine and seek the role orientation and expected behavior he should have in his own social interaction. The shaping and running process of corporate culture is also such an integration process. Specifically includes the following aspects.

1, oriented function, corporate culture can guide the value and behavior orientation of the whole enterprise and its members. It is embodied in two aspects: first, it plays a guiding role in the thoughts and behaviors of individual members of enterprises; Second, it plays a guiding role in the overall value orientation and management of enterprises.

2, constraint function, corporate culture has a constraint and normative effect on employees' thoughts, psychology and behavior. The constraint of corporate culture is not a hard constraint of the system, but a soft constraint, which comes from the corporate culture atmosphere, group code of conduct and moral norms of the enterprise. Different spiritual and cultural contents, such as group consciousness, public opinion, customs and fashion, will cause strong group psychological pressure and motivation, make individual behavior conform to the crowd, make enterprise members produce psychological buzz, and then realize self-control of behavior.

3. Cohesion function. The cohesive function of corporate culture means that when a value is recognized by employees, it will become a cohesive force, which will aggregate its members from all aspects, thus producing great centripetal force and cohesion.

4, incentive function, corporate culture has the function of making enterprise members have high emotions and enterprising spirit from the heart. Corporate culture takes respecting people as the central content and people-oriented management as the center.

5, radiation function, once the corporate culture forms a relatively fixed model, it will not only play a role within the enterprise and have an impact on its employees, but also have an impact on society through various channels (publicity, communication, etc.). ).

6. Brand function, the brand image of the enterprise in the public mind, is it a product-oriented service? Hardware? And corporate culture? Software? The composition is complicated.

Second, the current situation of Wal-Mart

Sam, July 2 1962? Walton (19 18~ 1992) and his brother opened the first Wal-Mart discount store in Rogers, Arkansas. It has been more than 40 years, and it has become the largest retail enterprise in the United States and the largest retail enterprise in the world. Wal-Mart 1996 entered China and opened the first Wal-Mart shopping plaza and Sam member store in Shenzhen. At present, Wal-Mart operates a variety of formats and brands in China, including shopping malls, Sam member stores and community stores. As of March 1 20 12, 370 shopping malls have been opened in 2 1 4 provinces and municipalities 140 cities. Wal-Mart's success is not unrelated to its emphasis on corporate culture construction. Wal-Mart's successful development practice proves that corporate culture is the spiritual pillar for the survival and development of enterprises. A nation without excellent national culture cannot strive for self-improvement among the nations of the world; Similarly, an enterprise without excellent corporate culture cannot strive for self-improvement in the market competition. Wal-Mart has always attached great importance to the role of corporate culture, giving full play to the role of corporate culture in promoting and ensuring the formation of a good mechanism for enterprises, and enhancing the cohesion and combat effectiveness of enterprises. This is also an important factor for Wal-Mart to rank first in the world rankings.

The corporate culture of Wal-Mart I felt during my internship in the second store of Handan Wal-Mart. 20 12 entered the store of Handan 2 168 for internship. I have learned a lot here, such as advanced management experience and perfect professional system, but what I admire most is the corporate culture of Wal-Mart.

1. Three major beliefs? Core values

Speaking of Wal-Mart's corporate culture, everyone who has worked in Wal-Mart will blurt it out without thinking. Three major beliefs? ! The essence of corporate culture lies in corporate philosophy, which is reflected in corporate values. ? Three major beliefs? It is the core value of Wal-Mart's corporate culture.

The three major beliefs are simply the following three (1)? The customer is God? (2)? Respect every employee? (3)? Pursuing Excellence every day? .

On the first day of working in Wal-Mart Store 2 168 in Handan, HR colleagues gave our interns induction training. What is the first explanation? The customer is God? This belief. The customer is God. We need to better serve our customers and achieve 100% customer satisfaction. Wal-Mart's service principle is: (1) Three-meter principle. Make eye contact, nod, smile and say hello to customers within three meters. (2) Ensure 100% customer satisfaction. Wal-Mart employees know the following two principles: First, customers are always right; Second, if the customer makes a mistake, please refer to the first one. (3) What is Wal-Mart's distinctive customer relationship philosophy? The customer is an employee? Boss? And then what? Boss? . Every employee who first arrived at Wal-Mart was earnestly warned that the customer is the boss and all employees of Wal-Mart serve the customers, which is the core culture of Wal-Mart.

When I was an intern at Wal-Mart Store 2 168 in Handan, what the supervisor said most to me was that no matter what you are doing, when customers need service, immediately put down what you are doing and serve them. In order to better serve customers, our home department has set up a customer service record book, and arranged for our colleague Zhao Yan to sort out and share such information, and record every customer's suggestion in the book so that we can improve our service from time to time.

Respecting every employee is the most distinctive corporate culture of Wal-Mart. At Wal-Mart? Our employees are different? It is not only a slogan, but also the reason for Wal-Mart's success. What it really means is that every employee is very important and he can perform well in any position. ? Our employees are different? This sentence is printed on the badge of every employee of Wal-Mart, which always enhances the pride of employees and inspires them to do their jobs well. Liu Shidong, my manager, told us that in 2 168 store, every colleague is regarded as a source of rich wisdom, and our colleagues create extraordinary things. ? There is a notice in front of the second Wal-Mart store in Handan, which reads: Wal-Mart management should always discuss problems with employees. 1. How to improve our service and aquatic products? How to increase sales? 3. How to give full play to employees' maximum potential

Wal-Mart Store 2 168 in Handan has been open for nearly a year, and every employee of the company is full of passion and determined to make Wal-Mart Store 2 168 the best retail enterprise in Handan. Pursuing Excellence every day? Enterprise spirit. Lin, my supervisor, goes to the surrounding supermarkets such as Dashilin and Sunshine more than five times a week to see if his products are the most comprehensive, to see what the competitors have to learn, and then returns to the company to share information with us. Before opening the store every day, Wal-Mart colleagues will call Wal-Mart 2168 "chare" to cheer up their spirits and morale. No matter the manager of the company, the person in charge of the department, or the ordinary staff of the store, they are very involved in the performance, which fully shows the positive spirit of the enterprise.

It is also under such a slogan of pursuing Excellence that Wal-Mart Store 2 168 has made many innovations, such as sales methods and promotion methods. Wal-Mart is building a retail kingdom in the new century with its super-era corporate culture. ? Pursuing Excellence? This is the mantra of almost every employee of Wal-Mart, and it is also the most frequently said by students who practice in Store 2 168. From companies to individuals, there is an indomitable spirit everywhere. There is a saying in our 2 168 shop, who is 2 168 afraid of? Handan hit a new high! ! ! Ye! Ye! Ye!

2. Adhere to the people-oriented principle.

What if? Three major beliefs? It is Wal-Mart's commitment to customers and the core value of Wal-Mart's corporate culture. So what? People-oriented? It is the spiritual pillar of Wal-Mart corporate culture. Wal-Mart not only emphasizes respecting customers and providing first-class services, but also emphasizes respecting everyone in the company and adhering to the people-oriented principle.

In the customer service desk of Wal-Mart Store 2 168, there is a display wall, which forms an inverted pyramid with photos. At the bottom is the general manager, below are all levels of management, and above are ordinary employees who directly serve customers. Does it mean that Wal-Mart's corporate culture adheres to the people-oriented principle and truly reflects the leadership of public servants? . Wal-Mart rarely has a hierarchical atmosphere. Yang Xianghui, the vice president of the non-food division where I work, is willing to talk to employees about some problems and pass on the values advocated by the company to employees. This is Wal-Mart's oldest corporate culture? Public servant leadership? .

? Public servants are leaders in the company, and the relationship between leaders and employees is an inverted pyramid. Leaders are at the bottom, employees are the cornerstone in the middle, and customers are always the first. Employees serve customers and leaders serve employees, and they are employees' "public servants". So, all of you at Wal-Mart? Civil servants? Instead of sitting behind a desk and giving orders, it is better to come out and communicate directly with employees and deal with related problems in time. Walking management? . Although there is a door in the general manager's office of Store 2 168 in Handan, the door is always open. Employees can go in and out anytime, anywhere, inquire about information, communicate with managers and put forward their own opinions. 2 168 Store, every employee has an English name. In the company, we all call each other by their first names, not positions. For example, Liu Shidong, the general manager, shall we call him? Stone? Don't call Liu Jingli. As a reminder, Wal-Mart's corporate culture? Public servant leadership? The general manager serves the employees.

The most common method used by Wal-Mart in dealing with employee relations is to motivate employees rather than criticize or punish them, which is also a great embodiment of insisting on people-oriented to motivate employees in corporate culture?

In Store 2 168, if an employee does something right, the supervisor will praise his good performance. You did a great job! ? When employees do something wrong, they will say to them: You will do better in another way! ? Store 2 168, employees' mistakes caused losses to the company, and guidance will be given. As the name implies,? Guidance? It means to instruct, instruct and guide, to help you work better, not to criticize. Only if it causes huge losses and violates the company's rules and regulations or laws, the company will give a decision date according to the contract and decide whether to terminate the labor relationship. The HR manager of Store 2 168 once asked the interns such a question:? What do you think is Wal-Mart's most valuable asset? Some people say it is over 100 million shares, while others say it is advanced management experience. No, he said that Wal-Mart's most valuable asset is its employees, not every employee! When we heard the answer, our hearts were filled with pride. Store 2 168 has no criticism, only encouragement and guidance.

Wal-Mart insists on people-oriented and humanized management. I have to mention Wal-Mart's most distinctive communication mode here? Open door policy. When it comes to communication channels, Wal-Mart attaches great importance to the communication of information, and proposes and implements an open door policy, that is, employees can communicate with managers or even presidents orally or in writing at any time and place without fear of retaliation. Any manager who retaliates with the "open door" policy will be severely disciplined or even fired. The implementation of this policy fully guarantees employees' right to participate and lays a solid foundation for the information communication of Wal-Mart's human resource management.

The general manager of Store 2 168 often makes irregular inspections on the major departments of Store 2 168 and keeps in touch with employees. 2 168 Store once had such an activity, didn't it? Write to the general manager? Encouraged by the company, employees put forward suggestions to reduce costs and invented flexible and diverse promotion methods. For example, an intern suggested that Wal-Mart Store 2 168 is located at the intersection of Congtai Road and Liu Dong Street, which is a bit remote and its opening time is too short. It is suggested to increase publicity. The proposal was approved by the general manager and implemented. The recommendation letter was hung on the exhibition wall of the company, and the management of the company gave sincere thanks and praise.

Employees working in Wal-Mart have the habit of sharing information with each other. The management of Store 2 168 shares various information for employees every day, such as the internal recruitment information of the company, the internal subscription meeting of a product, or some management knowledge, professional skills and even life insights. The reason for doing this is because Wal-Mart has such a creed. It's front-line employees who contact customers, not bureaucrats sitting in the office? . So analyze the information at any time. This system ensures the timely feedback of information, so as to enjoy it, and at the same time, it also urges employees to put forward many effective suggestions for improving management. All these constitute the unique Wal-Mart culture, which is the mainstay of retail giants.

Wal-Mart often uses one word to deal with employee relations. Share information? . Sharing information and responsibilities is another important part of the Wal-Mart partnership. It gives people a sense of responsibility and participation. On the wall of UPC office of 2 168 store, the profit, purchase, sales and price reduction of the store are announced, not only for the manager and his assistant, but for every employee, hourly worker and part-time worker of the store. Although, some information will also spread outside the company. But they believe that the benefits of sharing information with American employees far outweigh the possible side effects of disclosing information to outsiders. In fact, so far, this has not hurt Wal-Mart.

We know that Wal-Mart has its own satellite, and global information can be queried anytime and anywhere. In Handan, we can also inquire about the details of Wal-Mart in new york. The second Wal-Mart store in Handan can observe the sales situation and sales strategy of the first Wal-Mart store every day. Every morning, Wal-Mart employees know the budget for the day, so as to meet their work needs.

Create a relaxed atmosphere

Wal-Mart has always attached importance to the cultivation of a relaxed atmosphere within the company. Wal-Mart employees can enjoy a unique atmosphere, or corporate culture, which is a team spirit.

I was very happy when I worked in Wal-Mart 2 168. In just two months, I attended the company's semi-annual celebration banquet and two internal monthly meetings. During the event, the company provides prizes, food, programs prepared by employees and event planning. Every employee can show his talents and appreciate the elegance of other colleagues. Let everyone immerse themselves in the ocean of joy and share each other's happiness.

The weekly meeting every Saturday is also a unique happy time for Wal-Mart. At this time, under the leadership of Liu Shidong, everyone will sometimes do aerobics, sometimes sing, and sometimes simply shout slogans. Anyway, they can do whatever they like, as long as they can enliven the atmosphere, they can try at will. Such activities have greatly enhanced the cohesion and participation awareness of employees, and changed the dull impression of meetings in people's minds, which is the corporate culture characteristic that distinguishes Wal-Mart from other companies.

Wal-Mart holds an annual meeting every year. Although I didn't participate in it, I heard my old colleagues tell me about the scene at that time. About 10000 people attend each annual meeting, mainly a group of branch managers and employee representatives. At the meeting, the company will briefly report the company's achievements to shareholders, and will also hold awards, including the sales champion award, the driver's safe freight driving award, the branch's most innovative product display award and the single product competition award to the department heads with the best single product sales performance.

The company holds the annual general meeting of shareholders, hoping that employees know that as managers and major shareholders, they sincerely thank them for everything they have done for Wal-Mart to become a big company. It is also to make employees more United and confident, and to bring the sincere thanks of managers and major shareholders to every employee.

Improve staff morale and create a relaxed environment, not just annual meetings, monthly meetings and morning meetings. What is the biggest secret weapon for Wal-Mart to keep a relaxed atmosphere every day? Walmart-style cheers? .

The following is Wal-Mart's unique refueling slogan, from which we can feel a strong sense of honor and responsibility.

w！ Give me an m! We are Wal-Mart! Give me an a! Give me an a! Customer first Wal-Mart! Give me an l! Give me a break! Everyday Fair Price Wal-Mart! Let's stamp our feet! Give me a t! Wal-Mart! Wal-Mart! Ho-ho-ho! ?

4. Sincerely repay the society

As a multinational company, Wal-Mart has a strong sense of social responsibility, which is an extremely important part of its corporate culture. When I was an intern in 2 168 store, I had a deep understanding. Our company has set up a public service team, and those full-time employees are willing to participate in it during their breaks and make contributions to society. Last June, 5438+065438+ 10, the company organized a service team to visit the widowed old people in Handan, sent daily necessities, chatted with them and gave them spiritual comfort. Since entering China, Wal-Mart in China has donated about 65 million yuan of funds and articles to various charities in China, and Wal-Mart employees all over the country have invested 200,000 hours in social welfare undertakings.

Enlightenment of Wal-Mart's corporate culture to China enterprises Wal-Mart has grown from a small grocery store in a rural town to a large multinational retail empire ranked first among the world's top 500 enterprises, and its influencing factors are various. But among them, the unique corporate culture advocated by Wal-Mart has been continuously developed and enriched after decades of practice, which has played an inestimable role. The gap between China retail enterprises and Wal-Mart is very obvious. In addition to hardware factors, the backwardness or even lack of corporate culture construction is a bottleneck that cannot be ignored. Therefore, summing up the successful experience of Wal-Mart can provide beneficial enlightenment for promoting the development of retail industry in China.

1, we should pay attention to the construction of corporate culture.

Many large retailers in China have advanced management methods and successful marketing channels, but their development is always slow. The big reason is that they don't have a good corporate culture. Although Wal-Mart has only a history of more than 50 years, it has always attached great importance to the role of corporate culture and created brilliant business myths. China's retail industry should attach importance to the role of corporate culture, give full play to the role of corporate culture in promoting and ensuring the formation of a good mechanism for enterprises, and enhance the cohesion and combat effectiveness of enterprises.

2, employees, people-oriented, such a corporate culture is the most important factor to attract and maintain excellent employees.

A very important aspect of Wal-Mart's success lies in its? People-oriented? Strategic corporate culture. Although Wal-Mart has thousands of employees, the relationship between employees is still like brothers and sisters. Most employees are called partners. Wal-Mart's slogan is that the retail industry is similar, but the difference is the employees of Wal-Mart. From Wal-Mart? People-oriented? We can see that the strategy is in the interests of employees. The efforts of employees will also increase their own interests, and naturally there will be positive work. On the other hand, in the retail industry in China, most employers are not even willing to buy endowment insurance for their employees. Without such protection, how can employees work hard for the enterprise? Wal-Mart's attitude towards employees is worth learning from China's retail industry.

3. Culture is the decisive factor to maintain the continuous scale expansion and performance growth of enterprises.

China's urbanization is booming, the retail industry is in the sunrise era, and large enterprises in various retail industries are developing rapidly. How to survive in the fierce competition and how to develop better, Wal-Mart is an example for the retail industry. From 1968 to 1978, Wal-Mart's net income increased by more than 600%, while from 1987 to 1997, its average growth rate was as high as 26%. This kind of speed is rare among big companies in the world, and it is undoubtedly one of the fastest growing companies in the world. In this growing process, Wal-Mart's corporate culture has played a considerable role. Wal-Mart? Three major beliefs? Promote employees to serve customers wholeheartedly, win customer recognition and get rapid development. Therefore, corporate culture is the decisive factor to maintain the continuous scale expansion and performance growth of enterprises, and only by establishing a good corporate culture can we go further.

4, society, establish their own sense of social responsibility.

China has been reforming and opening for 30 years. With the rapid development of economy and the great improvement of material life, people

People's living standards have improved significantly. However, large enterprises that grow up one by one rarely bear the corresponding social responsibilities. Wal-Mart is not only a large multinational group, but also a company with a strong sense of social responsibility. During the American economic crisis in the 1960s, Wal-Mart made a plan to buy the United States, which provided a large number of jobs for the United States and made great contributions to economic recovery. On July 5th, 2065438+0/KLOC-0, after the first anniversary of the Yushu earthquake, all employees of Wal-Mart China Company and Wal-Mart China donated more than 763,500 yuan to schools in Yushu earthquake-stricken areas? Wal-Mart Love Library? Library construction includes the construction of love libraries in 9 schools in Yushu disaster area. Wal-Mart * * has equipped these schools with 3 17 intensive reading bookshelves and 208 reading desks and chairs, which can store 374,600 books.

Guess you like:

1.20 17 format structure of the title outline of graduation thesis on marketing.

2. Graduation thesis topic marketing

3. Wal-Mart corporate culture

4. How to create an excellent corporate culture

5. Graduation thesis of cultural marketing