How to apply traditional paper-cutting art to modern graphic design

How to apply traditional paper-cutting art to modern graphic design

In recent years, China elements have become more and more prosperous on the world stage. With the acceleration of global integration, more and more people turn their eyes to China, and the element of China has attracted more and more attention on the world stage. The following is about the application of traditional paper-cutting art in modern graphic design, which I searched for you. Welcome to read, I hope it will help you! For more information, please continue to pay attention to our fresh graduates training network!

Paper-cutting is an important part of traditional art in China, and it is the precipitation and embodiment of folk culture. Paper-cut art, as a traditional handicraft production, has many origins with the 5,000-year history of China and is inseparable from the culture of rites and music. As a folk art, paper-cutting art is not only people's yearning for beautiful things, but also a portrayal of their real life. However, with the development of globalization and the acceleration of China's modernization, folk culture has been greatly impacted. Therefore, how to maintain the sustainable development of traditional paper-cutting art, and how to protect, inherit and develop China's traditional original ecological culture has become an urgent and important topic.

To modernize the traditional paper-cut art, we should think about retaining or changing the original paper-cut concept and incorporating the new design concept, which not only embodies the original characteristics of paper-cut, but also enriches its connotation and artistic expression, thus forming a more modern paper-cut art, which is not only the embodiment after we study graphic design, but also the expression of keeping pace with the times.

(1) Application of Traditional Paper-cutting Art in Advertising

In the creation of advertisements, we use the characteristics of paper-cut art as the basis of creation. The biggest feature of paper-cutting art is not whether it is traditional or not, but the relationship between existence and non-existence in two-dimensional space. This relationship is to make our design thinking jump out of the same plane, and there are points, lines and surfaces. It is not only a two-dimensional relationship, but also a three-dimensional spatial relationship. Then sort out, organize, appropriately delete and add graphics to meet the conditions of our advertising creativity. Coca-Cola's advertisement for Chinese New Year in China directly uses the outline of empty coca-cola bottle. A large number of paper-cut images broke out above the bottle mouth, and patterns such as fish jumping dragon gate, lotus flower and magpie appeared, symbolizing good luck and wealth. The advertising effect is extremely festive.

The application of paper-cutting art, whether traditional or non-traditional, is different from other ways in advertising application. We know that the negative forms of paper-cut works appear in hollow forms in the picture, and the rational use of these hollow forms in print advertisements is a way to express existence and emptiness, gains and losses.

How to apply the uniqueness of paper-cutting art to advertisements and become the highlight of advertisements is a headache for designers. A deep understanding of the positive and negative relationship, this concept goes beyond the original specific concept of paper-cutting. Paper-cutting is a simple or complex positive and negative relationship. Traditional and modern paper-cutting forms are completely unaffected by the times. The special positive and negative relations of paper-cutting will add a lot of color to advertisements. More importantly, paper-cutting can show a three-dimensional effect through positive and negative relations.

(2) The application of traditional paper-cutting art in packaging display.

Packaging and advertising can be said to be part of visual communication, but their functions are quite different. The modeling design of packaging, also known as body design, refers to the modeling of packaging containers.

Paper-cut art attaches great importance to the structural integration of the overall shape, so how to rationally use the structure of paper-cut in the shape and structure will add a lot of color to the packaging. We know that the design of packaging structure is based on the basic functions of packaging, such as protection, convenience and reusability, as well as the actual production conditions, and the paper-cut structure, an available space packaging, will have many different effects for different needs. In order to show its effect perfectly, more distinctive materials will be needed to attract people's attention. There are all kinds of packaging materials, such as paper, plastic, glass, metal and so on. , all have their own texture effects. The biggest highlight of paper-cutting effect is that it can connect the plane and the three-dimensional, so that different kinds of materials can appear in the same picture and form a whole. Paper-cutting and hollowing-out decoration made of colorless and transparent plastic boxes make the packaging very festive.

We are very aware of the positive and negative imaging characteristics of paper-cutting. How to make it go deep from product packaging to fabric cutting, clothing design, luggage design and home life is worthy of our in-depth exploration.

(3) The application of traditional paper-cutting art in logo design.

As the language of design, graphics should be able to express the connotation and external composition of images and convey information to the public in the form of visual images. When traditional paper-cutting is applied to signs, most of them use the graphic meaning of paper-cutting to describe the corporate image; Or it means that the enterprise is thriving; Or foreign companies use paper-cut images to create a sense of belonging, in order to better cater to the China market.

Most traditional paper-cuts are brightly colored, with sharp contrast and bright colors. This is very in line with the needs of logo design. Bright colors can attract people's attention and enhance people's time in their minds. In traditional paper-cutting, taking monochrome paper-cutting as an example, the most common color is red. Some signs are subtraction of Chinese characters-some of them are directly replaced by paper cutting, which does not affect reading. This logo looks simple and traditional. Some add paper-cut images on the basis of logo to make the original logo more vivid.

In short, through the understanding of traditional culture; Exploration of traditional paper-cutting: the application of paper-cutting in all aspects has really benefited a lot. Although the information is in front of us, it will never remain in our minds without inquiry and review. If you do something purposefully, you will get more than what you do.

The application of traditional paper-cut art in modern graphic design is more unique, mainly because its unique cultural connotation is different from other modern designs. The formation of tradition is a long historical process, and the culture it contains is the fulcrum of China designers' belief. Paper-cut art is no longer a simple means of visual communication, but has become a culture with high artistic value. And its unique artistic image conveys the designer's aesthetic consciousness, thinking concept and cultural accomplishment. How to re-extract and design the unique paper-cut art in China and then better spread it to the whole world depends on how we realize it.

;