What is the beauty of tourism aesthetics what is tourism aesthetics

Tourism aesthetics

is the need for tourism subjects to pursue spiritual enjoyment in tourism activities.

Tourism aesthetic culture includes three types: natural aesthetic culture, social aesthetic culture and artistic aesthetic culture. The difference between Chinese and Western traditional culture determines the difference between Chinese and Western tourism aesthetic culture, and the difference between tourism aesthetic subject determines the difference between tourism aesthetic nature and tourism aesthetic value.

Teacher Zhang Hairong China's value lies in the aesthetic theory of exploration. But social life is diverse and complex. Tourism is no exception. Aesthetic tourism is different from ancient and modern tourism. Modern tourism has a whole new connotation. It has become a commercial activity, an independent economic form and a new industry. Whether it is the development of the object, the aesthetic behavior of the subject, or the tour guide, it is all economic behavior, and you can don't don't have money to travel. The richer the person, the more people will travel; as far as the purpose of travel is concerned, the purpose of the traveler is different, not all travelers are traveling for the sake of aesthetics. Some ancient people traveled for learning, some for seclusion, some because they were disillusioned with their official position, and some because they were relegated and punished for being an official; some modern people want to relax and get close to nature, some want to see the modern civilization of the metropolis, some want to search for knowledge, and some want to find their dream of making money. What's more, people in different situations, identities and economic statuses have different aesthetics. It is never easy to focus many eyes on one focal point. In this regard, Aesthetics of Tourism also has a lot to offer. That is why I am convinced that Principles of Tourism Aesthetics is not only a building block for today, but also a cornerstone for establishing a complete tourism aesthetics in China. We have reason to believe it will win the trust of modern and future readers.

2. Elements of Tourism Aesthetics

First, historicity. As far as historical relics are concerned, they are all the material remains of the material and spiritual civilization created by our ancestors in history, which is internationally called cultural heritage. It must be historical, with its socio-historical background and geographical factors. It bears the imprint of the times in terms of structure, form, content and style, and is representative in the history of human evolution or social development, especially representing the most advanced productive forces of the time.

The second is comprehensive. Humanities tourism resources have comprehensive characteristics. For example, the ancient village as a kind of tourism resources, is formed by a variety of material or non-material elements **** the same role. To summarize, it can be called ecological, physical, cultural and modal elements. Ecological elements refer to the factors affecting the relationship between the village and the environment, such as feng shui, topography and hydrological conditions. Physical elements refer to the system of buildings and structures in the village, such as pagodas, dwellings and ancestral halls. Cultural elements refer to the formation of ancient villages.

3.1, what are the characteristics of tourism aesthetics?

Personal opinion: not what kind of place you travel to, where you go, what the name of the place you go is not important, the important thing is what kind of life you live!

4. What are the aesthetic relations of tourism

Because tourism aesthetics as a new discipline to study the aesthetic activities and aesthetic value of tourism, it can guide people (tourists, people engaged in tourism) how to appreciate the natural beauty, artistic beauty and social beauty, to reveal their aesthetic characteristics, to learn more about the natural scenery, culture, art and customs of the region and the country through the enjoyment, to deepen the experience of human civilization. Deepen the experience of human civilization and get deeper aesthetic enjoyment and aesthetic education.

5. The significance of tourism aesthetics

Tourism aesthetics is the study of aesthetic activities and aesthetic value of tourism. It belongs to the branch of aesthetics, which is a multi-fringe and interdisciplinary discipline. The research object and scope of tourism aesthetics are aesthetic object, aesthetic psychology and aesthetic relationship.

Based on the theory of aesthetics, taking the classification of tourism landscape as a clue, and the perspective of tourists and tour guides as a starting point, the system of tourism aesthetics is constructed from the two aspects of the subject and the object. Including the beauty of the natural landscape and its appreciation methods, the beauty of the humanities landscape and its appreciation methods, the beauty of the social landscape and its appreciation methods, as well as the aesthetic conditions of the subject of tourism aesthetics, as well as the aesthetic conditions of the subject of tourism aesthetics

6. What does tourism aesthetics mean ah

First of all, it is the principle of tourist places, not those popular and popular attractions. Those with good aesthetics usually choose attractions that are niche and interesting.

Secondly, the ability to shoot while traveling varies, and some just float on the surface. People who really know how to travel will put their heart and soul into taking photos of some attractions.

Thirdly, there are different perceptions of traveling. Some people travel for the sake of immersion, while others choose to follow the customs of the country, understand the local customs and do their best to experience. It doesn't matter if it's important or not. Whether it's good or bad, it this is just a personal pursuit.

:7. The concept of tourism aesthetics

1. Take tourism aesthetics as the core, that is, the aesthetic relationship between tourists in the process of tourism activities;

Secondly, take the six elements of tourism as the aesthetic object;

Thirdly, take the beauty of nature, the beauty of life and the beauty of art as the content of aesthetics.

After this paradigm was established, dozens of similar textbooks titled Tourism Aesthetics were published across the country. It was in this context that the reflective study of tourism aesthetics itself began.

8. What types of tourism aesthetics are there

Natural landscapes, humanistic landscapes, etc.

9. What is the difference between tourism aesthetics and everyday aesthetics

Experiential Economy and Experience because of its economic supply is a new economic form following the agricultural economy, industrial economy and service economy. In the era of experience economy, with the increasing richness and diversity of tourists' travel experience and the maturity of the concept of tourism consumption, tourists' demand for experience is increasing. They are no longer satisfied with mass tourism products, but are more eager to pursue personalized, experiential, emotional, leisure and beautifying tourism experiences. Experience economy and experience because of its economic supply is a new economic form after agricultural economy, industrial economy and service economy. In the era of experience economy, with the increasing richness and diversity of tourists' travel experience and the maturity of the concept of tourism consumption, travelers' demand for experience is increasing. They are no longer satisfied with mass tourism products, but are more eager to pursue personalized, experiential, emotional, leisure and beautifying tourism experiences.1. BackgroundIn the era of experience economy, with the increasing richness and diversification of tourists' tourism experiences and the maturity of tourism consumption concepts, tourists' demand for experiences is increasing. They are no longer satisfied with mass tourism products, but are more eager to pursue personalized, experiential, emotional, leisure and beautified tourism experience. Secondly, the so-called concept of experience tourism refers to the provision of participatory and personalized activities for tourists so that they can feel pleasure from their feelings. In the mid-to-late 1980s, China once saw the rise of city dwellers going to the countryside to live in farmhouses, eat farm meals, and do farm work, which was the prototype of experiential tourism. Most people carry out tourism activities in order to broaden their horizons, feel different life experiences or obtain information beyond their personal lives. The traditional sightseeing tourism just relies on some natural resources or historical heritage to provide satisfaction to tourists; then the emerging adventure tourism is more about sensory or feeling stimulation, such as rafting, mountain climbing and so on. However, there is also a prototype of experience tourism; in addition, holiday tourism focuses on providing tourists with a relaxing and enjoyable leisure atmosphere to enjoy their vacation. Compared with these, experience tourism focuses more on bringing tourists experiences different from their own lives, such as providing urbanites with the experience of countryside life; bringing tourists the experience of life in different regions or different eras, and so on. Three. Definition In June 2001, the new concept of experiential tourism was first mentioned in a report on the development of tourism in Australia, and then some foreign scholars gave the corresponding concept, but at present, domestic scholars have not given a clear definition of experiential tourism. The related concept is defined by Xu (2006): experience tourism is a kind of pre-designed, organized, low environmental impact and high value-added tourism, which requires tourists to actively invest time and energy to participate in it. By interacting with the tourism product, tourists can have a smooth tourism experience and realize their self-worth. Song (2007) defines experience tourism from the perspective of tourism suppliers and tourists. We believe that experience tourism is a kind of tourism with the ultimate purpose of pursuing a psychologically pleasurable experience, which is a new way of tourism after sightseeing and leisure tourism, and is the resultant mature consumption psychology of tourists. Four. Characteristics of experience tourism: focus on personalization Experience tourism is different from traditional tourism. It pursues the personalization of tourism products, and tries to make tourists feel this characteristic with unique and targeted tourism products to meet the psychology of seeking new and different. For example, self-driving tours, summer camps abroad and so on. Emphasize that through the participation of tourists to participate in participatory and interactive activities, tourists can y feel every detail of tourism consumption, understand the connotation and charm of tourism products, and obtain a more intuitive and profound tourism experience. For example, participating in theme parks' celebration tours, grass-skiing activities, red patriotism education activities for elementary school students' Red Army Little Fighters, etc., all of which emphasize the role of tourists' imitation and participation, and more fully engage in tourism activities to produce the feeling of being in the realm of the real world. Focus on the process, not the result. Compared with traditional sightseeing, experiential tourism

For example, foreigners participating in dumpling-making activities are experiencing traditional Chinese customs by kneading the dough, rolling out the dumpling skin, and wrapping the dumplings, without emphasizing how good-looking and tasty the wrapped dumplings are. Nowadays, many popular traditional handicraft making, rural green fruit picking activities, and thrilling and exciting tourism activities are pursuing such a process of psychological experience. Types of tourists in experiential tourism Types of experience can be roughly divided into four, called 4E; (entertainment, education, escape, aesthetic), that is, entertainment, education, escape, aesthetic. Tourists leave their daily life environment (escape from reality), receive a wash of different cultures and exotic flavors (aesthetic), enjoy their leisure time (entertainment), and grow spiritually through a series of sensory stimulation and spiritual feelings (education).1. 1. Entertainment ExperienceEntertainment is one of the earliest ways people use to enjoy their minds and bodies and is one of the most important travel experiences. Through watching various performances or taking part in various entertainment activities, tourists relax the tense nerves at work, and soothe all kinds of unhappiness in their hearts with heartfelt smiles or hearty laughs, so as to achieve the purpose of enjoying themselves physically, mentally and spiritually and relaxing themselves. Disneyland has set up unique experience tourism programs, such as Western Paradise, Adventureland, New World, Future World and Fantasy World. The different entertainment themes shape the respective entertainment experience for people of different ages.2. Educational ExperienceTourists have seen nothing, heard nothing and tasted nothing. Every trip brings something new. Whether it is natural scenery or cultural attractions, it is always refreshing with its unique knowledge of natural or cultural heritage, long history and tradition, and superior architectural skills. And learning is naturally integrated into the whole process of tourism. In recent years, participatory land ownership is a new generation of agro-tourism program, which also belongs to educational experience. Visitors claim a piece of land in a farm garden by paying rent, and visitors decide to plant vegetables, flowers, fruit trees or crops. Seeds and farm fertilizers are provided free of charge by the garden, and the final harvested crops are owned by the tourists. This form of tourism allows tourists to enjoy the fresh air in the fields, taste the pure natural green vegetables and other foodstuffs grown by themselves, learn about the planting and management of various crops, and experience the joy of planting and harvesting when they personally cultivate the fields. In addition, the land claim can also enrich the field knowledge of children nowadays, especially the children in the city, so that they can really appreciate who knows that every grain is hard to eat, so as to achieve a good educational effect.3. Escape from the experience of the pressure of the work, the daily life of the trouble, the complexity of interpersonal communication, the crowded and noisy living space, so that people hope to go to the place that has not yet been urbanized to cultivate the soul on a regular basis, forget about the double pressure from work and The double pressure of life, looking for another life can get rid of the shackles of the real self. In recent years, the emergence of rural tourism has objectively met the needs of tourists. Experiencing idyllic life in the countryside allows tourists to relax themselves in relatively simple interpersonal relationships. In the zero-distance contact with nature and the countryside, I realized Tao Yuanming's mood poem of picking chrysanthemums under the east hedge, leisurely seeing the south mountain, and rediscovered the beauty of human nature in the state of blandness.4. The aesthetic experience of beautiful things makes people feel comfortable and pleasant in spirit. When tourists feel the high artistic beauty of famous mountains and rivers with different postures and humanistic architecture, it is a process of relaxation, smoothness and forgetfulness from body to spirit. Known as an ecological paradise, Sichuan Bifengxia Scenic Spot combines secluded valleys, waterfalls, clear streams and rare birds, with a forest coverage rate of 95%. Visitors can enjoy close contact with tame wild animals in the scenic area, or rent a tent at night to experience the taste of wild life. The accommodation facilities in the scenic area are designed as low-rise buildings of bamboo and wooden structure, which are harmonized with the surrounding natural environment and hidden in the jungle, thus ensur

5. Design concept and principle of experience tourism[1]1. Design concept (1) Starting from the experience of tourists, we strive to create an all-rounded three-dimensional sense. Through the all-round experience design, tourist attractions (points) will be approachable, stayable, appreciable and enjoyable, so that tourism activities can be participated, interacted, felt and enjoyed. For example, Disneyland, by shaping the image recognition system, experience activities with cartoon characters, so that tourists from Mickey Mouse Donald Duck, to Snow White and the Lion King's fairy tale world, and then to the different theme parks in the modern technology to create the thrilling reality of the world. (2) Continuous innovation, highlighting creativity and difference. Tourists' demand for tourism products is constantly changing. Seeking differentiation, freshness and excitement is the intuitive embodiment of the tourists' pursuit of tourism experience. Therefore, this concept should always be carried through the design of experience tourism products. For example, every Suzhou amusement park regulars, always feel that every once in a while, the park has a new tourism projects and programs, and even the decoration and layout of the set have changed, so that it is really new. Such changes bring tourists a sense of freshness and a desire to try to find something different next time, thus increasing the excitement of the tourism experience, and of course, the repeat rate will increase accordingly.2. According to the characteristics of experiential tourism and the three senses of the demand for seeking pleasure in tourism, tourism practitioners should follow the following principles in tourism product design:(1) Highlighting the principle of the theme in the design of tourism products, pursuing tourism themes of Novelty, to meet the demand psychology of tourists seeking for newness and differences, to explore the local characteristics or tourism product characteristics, combined with local resource conditions to design unique tourism projects, to give tourists a new experience. In particular, the design of scenic tourism projects, always with a theme as the main line, will be sightseeing, shopping, entertainment, food links, so that tourists feel a full range of practitioners to create the atmosphere. Such as Qujiang Datang Pod Rong Garden, Shenzhen Happy Valley, Folk Culture Village and so on. (2) Challenging principle only when the tourism activities are moderately challenging, can stimulate tourists to participate in the desire and determination to play their potential, enjoy the experience different from daily life, the pursuit of beyond the psychological barriers when the sense of achievement and sense of comfort. This is the reason why extreme sports have been heating up in recent years. For example, bungee jumping, rafting, gliding, adventure and other extreme sports. So that tourists feel the joy of victory in constantly challenging themselves and breaking through the limits. (3) The principle of on-site authenticity is mainly embodied in the design of theme park tourism products or activities, requiring tourism practitioners to temporarily abandon self-identification, put into the cultural and entertainment atmosphere created by the scenic area, and fully enter into their roles. On this basis, the tourists are guided to enter the role created by the scenic spot, and experience the pleasure of role transformation in an all-round way. It is also required that its layout scenery, architectural art, costumes and props, and cultural language. The theme of creation can be reproduced, so that visitors have the feeling of being in the scene, rather than a simple and rough imitation. For example, the movie and television bases in Songcheng, Hangzhou, Wuxi and other places. By reproducing the social and cultural life scenes of the time, it brings visitors the feeling of being in a different world and experiencing the cultural charm of hundreds of thousands of years of ancient China. (4) The principle of enriching the type of experience and increasing the depth of experience. The diversity of experience types is the driving force for attracting tourists and maintaining the sustainable development of tourist destinations. Pinel and Gilmore proposed that the experience that makes people feel the richest is the sweet zone it includes four types of entertainment, education, seclusion and aesthetics. So the design of experiential tourism can also follow these four types. Generally speaking, the richer the type of experience, the more attractive it is to tourists. Tourism experience can be divided into surface experience, medium experience and deep experience. In the early stage of tourism development, most tourism products stay in the first two levels,

At present, many domestic tourism enterprises are building such large-scale tourist attractions and designing tourism products with rich types of experience to meet the needs of the public.6. Experience Tourisms Development ModeTongqian Zou believes that the experience tourism development mode is very different from the development mode of mass tourism and sustainable tourism: the former is particularly focuses on the personal feelings of tourists and tries to do everything to create an authentic experience for tourists. The table roughly compares the tourism development models of these three periods. Comparison of Tourism Development Models in Different Periods: Tourism Development Period Benefit Development Objectives: Developers pursue maximization of economic benefits in the mass tourism period, achieve sustainable development of the community in the tourism period, experience tourists in the tourism period, and create a satisfying experience for tourists. It can be seen that in the era of experiential tourism, the way tourists travel has changed a lot: the rise of tourism for the purpose of feeling and experiencing shows that people pay more attention to their personal feelings in the process of traveling rather than just the choice of a certain destination. For example, the program at Giant Thunder Mountain Disneyland is entirely based on an abandoned coal mine in the western United States, allowing every visitor to experience the hardships of a coal miner. Dressed in all the gear of the coal miners of the day, visitors ride in high-speed mine cars and walk frantically through tunnels that twist and turn, brighten and darken, and thrill to the core. The harvesters are slow and fast, sometimes tilting 45 degrees. Tourists not only appreciate the landscape of the coal mine, but also know the hardships of the coal miners and the hard-earned coal. Therefore, when developing tourism resources in the future, tourism developers must pay attention to the tourism demand in the era of experience economy, and develop experience tourism products with tourists oriented by demand. Seven. Difference between Experience Tourism and Traditional Tourism In the era of experience economy, although traditional mass tourism still occupies the main market of tourism, the segmentation of tourists has changed a lot. Many tourists prefer to go to more natural places and enjoy serving themselves; there are still a considerable number of young people who believe that modern tourism is not only about where they have been, but also about the experience of a lifestyle and the sharing of their travel moods.1. Competitive strategies are different. Traditional mass tourism focuses on providing customers with accommodation (hotel rooms), breakfast (breakfast), entertainment (amenities) and other services (lodging services), referred to as 4S; abbr. Most of the services offered by tourism developers are the same, without many different colors. In this case, tourism developers can only establish a relative competitive advantage and their competitive strategies can be easily imitated by competitors. However, in experience tourism, tourism developers seek to establish unique and unrepeatable competitive advantages from the tourists' personal experience and provide tourists with differentiated and customized services.2. Different Competitive ConditionsTraditional mass tourism depends to a large extent on material conditions, including the landscapes of tourist attractions, food and accommodation conditions, and so on. Experience tourism relies mainly on intangible conditions, including communication with tourists, creation of role-playing atmosphere and so on. In this case, the attractions, facilities and other material conditions become props to provide customers with places and environments to play a role.3. The development of a different focus on the traditional mass tourism is mainly to provide tourists with infrastructure and services, the experience is only an accessory travel in the process of tourists. But in experience tourism, experience is not only a form, but also a theme. Tourism developers focus on creating unforgettable experiences for tourists and providing personalized services for customers.4. Different marketing methodsTraditional mass tourism is mainly a 4P; (product, price, promotion, channel) marketing model. Experience tourism is more of a knowledge creation process, based on the interaction between tourists and scenic spots, tourism developers, and activity themes. Tourism developers must do their best to create and utilize knowledge, innovate tourism themes, and use advanced technologies to understand tourists' interests, preferences, and values. At the same time, tourism developers must learn from each other and engage y with their customers to create new experiences for tourists.

5. In the different traditional forms of mass tourism, tourists are less involved and usually passive recipients of travel agency arrangements. They want to escape from the triviality and depression of daily life with the help of tourism; while in experiential tourism, tourists put more energy into tourism activities, and need to constantly communicate, learn and experience, and actively explore the joyful experience brought by tourism.

6. Different flexibility. Traditional mass tourism usually refers to tourists visiting a fixed area within a limited time. Experience tourism, on the other hand, has more flexibility in terms of time and place requirements, which is reflected in the fact that tourists have more autonomy and space to play. After the experience tourism activity, tourists can continue this experience or organize the same or similar experience activities in other places. Traditional mass tourism usually involves tourists visiting a fixed area for a limited period of time. Experience tourism, on the other hand, has more flexibility in terms of time and place requirements, which is reflected in the fact that tourists have more autonomy and space to play. After the experience tourism activities, tourists can continue this experience or organize the same or similar experience activities in other places.