Practicing inner strength and seeking transformation to prevent the epidemic in the battle against "property" highlights

Xinhua News, Beijing, Feb. 24 (Xinhua) -- Property management companies are actively taking advantage of the current epidemic and taking the initiative to take responsibility for guarding the health and safety of residents as a line of defense. Not only that, some property companies also help prevent epidemics by assisting residents in purchasing living materials, providing online medical services and using big data monitoring.

"Do not suffer from no position, suffer so stand." A number of industry insiders analyze that as the industry develops gradually rational, property companies will face a deeper reshuffle period. And after the test of the epidemic, quality property companies will eventually stand out as the highlight of the transformation of real estate enterprises.

Slaying prevention and control into the "prescribed action" community force cohesion

From the countermeasures, the property management company's current work is mainly focused on the control of personnel access, public **** area disinfection and sterilization.

Time Neighborhood daily focus on lobby, play facilities, community entrances and exits and other public **** area to carry out a comprehensive disinfection and cleaning, for the home isolation owners, to provide one-on-one housekeeper exclusive services; Longhu Group, all the projects in the management of the implementation of a day no less than two times a day full coverage of the public **** area of the elimination of the community is equipped with a discarded masks special put garbage cans.

Many property companies actively utilize online resources to facilitate the needs of owners' lives.

Luneng Group properties use the community's original patrol robots to act as propagandists, patrollers, inspectors, anti-epidemic knowledge propaganda, intelligent patrols, payment of water, electricity, property and other costs at home, you can through the "Luneng Hui Life APP"; elegant life enjoyment Aloe resumed in advance of the delivery of fresh food service, to broaden the owners' retail The company also launched a community health service activity with Dr. Chunyu; Jinke Property counts the owners' vegetable demand every day and provides supermarket buying service, and also puts on-line the grocery shopping area in its own small program "Fuk Neighborhood Society".

The "community power" that cannot be ignored in property management is also being used in various ways to make "home" owners feel more at ease.

Fifty-six owners from the Dongyuan Huazhong art community organized themselves to stage a "no-meeting concert" with an online chorus. The online choir is just a microcosm of the power of the Dongyuan community: the Dongyuan team initiated a series of community activities, "East Travels", to unite some of the owners every day in the live broadcast *** to enjoy the life skills; Vanke property from February 3, through the "live here" APP Vanke launched a series of online community activities called "Live Here, Live Here Together" to accompany owners to resist the epidemic and live in a healthy home.

(During the epidemic, the property company acted as the "protector" of the owners in the community, the picture shows that Vanke property owners purchased vegetables on behalf of the owners)

"Our goal is not only to not stop the pendulum, but also how to do better than usual," said Vanke property owners. "During this fight against the epidemic, Vanke Property as a whole is expected to increase its investment by 200 million yuan, mainly for community epidemic prevention and control, consumption of epidemic prevention materials, and care for owners and employees," said Vanke Property. Now is the key moment to return to customers, although the investment is not small, but relative to better service to bring better customer relations, and even the company's cultural cohesion to improve, it is all worth it."

Exploring innovative smart services and diversified value-added

In the face of the epidemic, property companies have also begun to tap into customer demand to provide more competitive and innovative service solutions to bring customers a new service experience.

Huang Fengchao, chairman of the board of directors of Elegant Life Group, believes that the increased demand of owners for value-added services of various property companies has prompted owners to have more opportunities to use the APP and enhance the activity of the APP, and at the same time, it can further increase the stickiness of the owners, which lays the foundation for the subsequent enhancement of the penetration of value-added services in the community and the promotion of new value-added service products. In addition, property enterprises have a broad exploration space in community value-added services, and they can explore the demand in various fields such as retail, automobile services, second-hand house sales, asset management, housekeeping services, intelligent logistics, etc. Meanwhile, they can also seek cross-boundary integration opportunities with upstream and downstream enterprises to broaden the variety of value-added service products and increase the penetration rate of value-added services in the community.

"The current demand of owners for community value-added services will grow, which will bring more possibilities for enhancing services." The relevant person in charge of Times Neighborhood believes that Times Neighborhood and Alibaba's intelligent search Quark jointly launched a real-time epidemic query, which will help promote the construction of a good relationship between the property and the owners, and through the secondary dissemination of the owners, will further enhance the value of the brand and expand the market influence.

(With online ordering and door-to-door service, property companies are trying more value-added services to enhance customer satisfaction.)

"For Jinke Services, it will further upgrade the cloud monitoring, cloud platform and other intelligent community technology, improve the 24-hour online medical platform, and also continue to provide home delivery of groceries to the elderly living alone, sick owners, etc., so as to better protect the safety of the owners and meet the needs of their lives." Jinke service related person in charge said.

"How property companies should respond to the trend, how to provide refined, humanized and innovative services is the direction of future thinking." The relevant person in charge of Longhu Wisdom Service said, "We have reached a strategic cooperation with Yonghui Supermarket to provide owners with higher quality and better priced products and services with the new model of 'Logistics Warehouse + Distribution to Home', which is also a major attempt for large circulation enterprises to join hands with property service enterprises. "

The intersection of data provides a strong guarantee for the correct decision-making in property epidemic prevention. "How to quickly grasp the dynamics and correct decision-making, to achieve the orderly mobilization of personnel and materials, information collection has become the most important link." The Vanke property side introduced that Vanke Property Digital Information Center aggregates internal and external multi-dimensional real-time data content, builds models with data such as pedestrian and vehicular traffic, and combines technologies such as artificial intelligence and big data analysis to provide a decision-making basis for program development and realize the reasonable deployment of materials and the maximization of resource use.

"After the epidemic, the property can be further explored in home life, health and safety, and spiritual recreation." The relevant person in charge of Rongqiao Property believes that it is now more necessary for property companies to continue to deepen and optimize the construction of intelligent communities, and strive to embrace new technologies to improve the intelligent attributes of the community, and to provide green and intelligent cloud services for owners through networked, intelligent and data-driven operations.

"The role of the smart community is highlighted in this epidemic prevention and control process, and the smart community pilot project, no-touch services, cloud-based services and so on, provide a lot of convenience for the prevention and control of the epidemic." In the view of Liu Dawei, general manager of Luneng Business Travel Property Center, property companies, as an important part of urban management, play an important role in urban management and social regulation. The next step will be to accelerate the promotion of intelligent monitoring, intelligent patrol management, online home services, etc., to reduce the intensity of dependence on personnel, improve the management of scientific and fine, but also to do a good job of the "last kilometer" service.

Capital to support property services or become a new growth point of transformation

"Borrowing external power, repair internal strength." The industry generally believes that in the future, all parties to the field of property management will further increase the degree of importance of the property management industry will usher in a new opportunity for development. Savills recently released a research report, said the public **** services, staff and consumer health, property management quality will become the industry's future focus.

In recent years, more and more property companies are scrambling to enter the capital market. According to incomplete statistics, from 2014 to 2017, only one to two property companies went public each year. And by 2019 there have been nearly 10 companies listed. There have been industry insiders projecting that the total number of listed property companies is expected to exceed 40 in the next two years.

From the recent performance of the stock market, listed property shares generally rose, individual rose more than 5%, the overall performance is strong.

"For Times Neighborhood, the listing not only gives the company a financing platform, but also a broader stage. The market imagination of property services is much larger than that of real estate, and the power of capital has accelerated the growth of property management companies and the expansion of the market. The capital market has become an important driving force to promote the property management industry to speed up and shift gears, innovation and development." The relevant person in charge of Times Neighborhood believes that listed property enterprises are facing a more complex market environment, which not only has big opportunities but also big challenges. At present, capital and intelligent technology have brought different creative space to community services. Only out of the traditional thinking, tap the potential, cooperation **** win, in order to operate in the community ecosystem "gold".

In Huang Fengchao's view, property management enterprises are upgrading from the traditional model of labor-intensive to intelligent, information technology, and with the arrival of the 5G era, property management enterprises will be the first to complete the transformation and upgrading of the power of science and technology and capital, to become a modern property management enterprises.