Explore why the offline layout of e-commerce opened a physical store.

In the O2O era, why do e-commerce companies open physical stores one after another? There are five reasons:

1, the direct embodiment of brand promotion;

2. Where the line falls in the 2.O2O strategy;

3. Inventory center, the hub of the last mile strategy;

4. A symbol of strength, giving virtual e-commerce a real brand;

5. The counterattack forced by the traditional retail industry.