What are the effective ways of enterprise-wide integrated marketing promotion?

With the rapid development of Internet technology, traditional marketing and a single network marketing methods have been unable to bring satisfactory marketing results to enterprises. For this reason, many marketing experts proposed a new marketing model of network-wide integrated marketing promotion, and by more and more enterprises to accept and pay attention to. So, what is the whole network marketing? What is the content of the whole network integrated marketing promotion? What is the whole network marketing? Whole network marketing, also known as whole network integrated marketing, is a new marketing model that integrates a series of e-commerce contents such as traditional network, mobile Internet, PC Internet, self media, short video, live broadcasting and so on. It has great advantages:It can enhance the corporate brand image, standardize the sales market, promote overall sales, solve the bottleneck of offline sales, improve the customer service system, sort out distribution channels and so on. If an enterprise wants to carry out brand promotion or product promotion through full network marketing, it needs to advertise on the Internet through network promotion. However, with the development of network promotion, there are not many promotion methods. Not all methods are suitable for the enterprise's full network marketing. Enterprises must choose the appropriate marketing methods according to their industry characteristics, actual situation and audience in order to achieve satisfactory marketing results. If you don't know which network promotion methods are suitable for you, enterprises can look for full network cooperation, customize the exclusive promotion program, and then gradually promote according to the content of the program. Although there are many methods of operation of the whole network marketing, but most companies will choose the following when operating:First, search engine marketing search engine marketing is the basic idea of allowing users to find information, and through the search to understand the information needed. Search engine marketing has two basic indicators: one is contained in the release of information, the second is the search results in the information ranked first. As long as these two basic requirements are met, you can achieve customer attraction. Second, word-of-mouth marketing word-of-mouth marketing is to subvert all marketing, but also one of the most powerful marketing model, word-of-mouth marketing spreads the fastest, the application of the Internet interactive and convenient features, through the customer or the company's marketing staff and the target customer interactions, brand, product, service and other related information, deepen the impact of the target customer and impression, and ultimately achieve the purpose of network marketing. Third, event marketing event marketing has been one of the most popular mode used by marketers, but also one of the lowest-cost marketing model, marketers need to be carefully planned, implemented can allow the public to directly participate in and enjoy the event, through these events to attract or divert the attention of the public to improve, enhance the relationship with the public, shaping the company's good image. Event marketing low cost, fast communication, wide audience, can cause users to discuss and share with each other, is one of the rapid increase in corporate and brand awareness of the whole network marketing promotion.