Hu: What is the most lacking in the development of traditional media integration?

Hu: What is the most lacking in the development of traditional media integration?

"In the process of media integration, traditional media lacks four things." 1October 26th, 10, Vice President of China Communication University Hu was interviewed by cultural celebrities of China Economic Net. He said at the scene that in the era of mobile Internet, there is a big gap between traditional media and new media in terms of technology, personnel, capital and big data.

First, lack of technology. "This is really a very obvious short version of traditional media," Hu cited the newspaper industry as an example. "For a long time, the technical content of the newspaper industry is not particularly high. At most, it is fully digitized in its own editing system. When it comes to printing, digital printing is at most, and this technology is not high; Radio and television technology is relatively high, but it is also a typical broadcast-level communication and peer-to-peer communication. " Nonsense, from this point of view, traditional media is far from the current Internet, peer-to-peer, real-time and broadband technologies.

Second, the gap lies in people. "The traditional media working mode makes people relatively professional and the work is very closed. Basically, editors and broadcasters make their own communications. " Nonsense, traditional media use less social resources, so people are relatively closed, self-centered and lack direct contact with the market.

Third, the gap lies in funds. "To be honest, traditional media seems to earn hundreds of millions a year, but this money is not enough for the integration and development of new media." Hu said that it is obvious that in the development of the Internet industry, relatively giant enterprises, such as BAT, are easy to do industrial chain because it has sufficient funds.

Fourth, there is a lack of big data. Nonsense, what traditional media value but fail to implement is users and user data. "In today's emerging media era, user data is the biggest resource. Traditional media claim that the circulation of newspapers is hundreds of thousands of millions, but who are your readers? CCTV said that the audience was 65.438+0.2 billion to 65.438+0.3 billion. But who is your audience? What are the audience's preferences? Especially the preferences of every audience, traditional media can't understand. " In the era of mobile Internet, the preferences of new media for each user and online consumption behavior are mastered in the background, which is different.