How should the advertising campaign celebration industry adjust the direction of development after the epidemic?

Specific can be summarized in the following five categories:

1. offline, outdoor advertising bear the brunt

No one street and alley, all the human voices have disappeared, offline, outdoor to become the advertising industry

2. from the stage of high-speed growth to the development of high-quality

When all the people of the population's attention on the epidemic, the need to attention The advertising industry has also entered a new round of calm, it is not difficult to speculate that compared to a year ago, 2020 brand owners advertising expenses will continue to shrink. At this time, to achieve the desired advertising effect, the creativity of the advertisement becomes particularly important.

3. Public welfare is the way

Brands take the initiative to kiss social responsibility

In the previous 2020 marketing trend prediction, Xiaohu has mentioned that the public welfare will be a major focus of future brand marketing. I believe that after this epidemic, brands will be more aware of the "social responsibility" gene injected into themselves to help the sustainable development of the brand.

4. Offline to online

Industry advertising is on the decline

However, under the impact of the epidemic, some industries are also bucking the trend of the outbreak. For example, some network-based telecommuting, online education and games and other Internet+ brands; such as health, health care, epidemic prevention and other life safety-related brands; and short videos, online live streaming, video sites, and other APPs that provide first-hand social and entertainment information for "geeks".

It is safe to say that digital office, online payment for knowledge and digital entertainment will be the focus of advertising growth during this period.

2020, may all the advertising and marketing people in the country correctly view the crisis and opportunities, learn to be prepared for the crisis, the rest is to wait for the epidemic itself to be effectively controlled, and watch out for the arrival of spring together.