What should I pay attention to when meeting in Vietnam?

Vietnamese businessmen attach great importance to personal image. On important occasions, men wear shirts and belts. On more serious occasions, they wear suits and ties. Vietnamese businessmen believe that ties are not only the appearance of individuals, but also the image of the whole unit. When Vietnamese businessmen participate in negotiations, if the highest-ranking person wears a yellow tie, the other party can see the hope of success in the negotiations. Vietnamese business women pay more attention to dress, and the most suitable one is the A-line skirt, which is longer than the knee and convenient for exercise. In the office, women can't wear jeans, T-shirts, short skirts, etc. , and can't make up. Men should wear leather shoes, women should wear high heels, and women's heels are 3 to 5cm. Men often wear black or brown leather shoes, while women wear beige or black leather shoes. When negotiating with Vietnamese businessmen, don't wear too bright clothes, and ladies don't wear flowery skirts. Examples prove that clothing is one of the success or failure factors in business negotiations. The following case is the best proof.

Mr. Mai, general manager of a company in Guangxi, went to Vietnam to discuss business. Mr. Mai is wearing a T-shirt and sneakers, and China Translator is also wearing casual clothes. Representatives of Vietnamese companies are dressed formally. Fang Yue thinks that when I first met Mr. Mai and the translator, their inappropriate clothes showed that they were unprofessional, not dedicated and had no integrity to talk about business. Just then, a Korean company also sent representatives to negotiate with Vietnamese companies. Korean representatives are well dressed, cautious in words and deeds, and familiar with Vietnam's import and export procedures. The result of the negotiation is obvious, and the reason is self-evident. The representative of China lost the opportunity of cooperation because he didn't pay attention to his image.

(2) Meeting etiquette

Due to the cultural differences between China and Vietnam, in order to establish good trade relations, we should use Vietnamese idioms and greetings when meeting Vietnamese or Vietnamese businessmen, so as to achieve the best communication effect. When you meet a Vietnamese businessman for the first time, don't pat him on the back or shoulder too kindly. 20 16 Vietnamese business etiquette and taboos 20 16 Vietnamese business etiquette and taboos. Common Chinese etiquette such as "please take care of me" and "please give me advice" need not be said to Vietnamese, lest they think the other person is too polite or even hypocritical.

In 2008, Mr. Huang Zhonghai, Vietnamese Vice Minister of Industry and Commerce, came to Nanning to attend the China-ASEAN Expo. A company in Guangxi invited him to visit the company and discuss cooperation projects. Chinese host: "Dear Mr. Huang Zhonghai, Vice Minister of Industry and Commerce of Vietnam, member of the delegation, good afternoon!" The Chinese translation translates this sentence like this: "Kính th? A Phó B? Trng B？ c？ ng thng Vi？ Vietnam? ng Hoà ng Trung H？ I think you are strong? oàn！ Chào m？ I ng me! " At first glance, there are no serious grammatical errors in Vietnamese translation, but the Vietnamese feel awkward because the translated sentences do not conform to the idioms in the opening remarks of Vietnamese. In Vietnamese, only "chào+ personal pronoun" is used to say hello and goodbye, so "good morning", "good afternoon" and "good evening" don't have to say time according to Chinese habits in translation. In formal occasions such as international conferences and business negotiations, the opening remarks in Vietnamese should be "Dear+Name+Position+Other members of the delegation". So the beginning of the last sentence should be translated as: "Kính th? Answer? ng Hoà ng Trung H？ Me? trng B？ c？ ng Thng Vi？ What do you think of Vietnam? Ann, can I finish? u！”

(3) Greeting etiquette

Vietnamese people attach great importance to greeting etiquette in daily life. When students meet a teacher on the road, they must put their hands on both sides of their thighs, stand well and say "Em chào Th?" y/ C！ Hello, teacher! )"。 Businessmen pay more attention to greeting etiquette, so they must greet their superiors. Vietnamese people are not used to the appellation of "surname+position", such as "Manager Zhang", "Director Li" and "Director Wang" in China. Vietnamese people are used to the title of "kinship+surname". Vietnamese prefer kinship terms, which are often used in the workplace. This is related to the lifestyle and values of Vietnamese people for thousands of years. Vietnamese pay attention to traditional family values and have an orderly generation. For example, a Vietnamese manager named Chen Yulin is 50 years old and his subordinates call him "Chú L? "M" (Uncle Lin). "Chú" means "uncle" in Chinese, but it doesn't mean kinship here. It only means that manager Chen is younger than his subordinate's father, so he is called uncle. Vietnamese don't need to address each other when greeting. If subordinates and leaders are about the same age, you can say "Chào anh!" (Hello, big brother! )，“Chào ch？ ! "(Hello, elder sister! )。 In recent years, the popular appellation refers to the leader as "S"? P "(Chinese means" leader "and" boss "). When dealing with Vietnamese businessmen, if China businessmen can notice the differences in address habits between Vietnamese and China people and respect each other's habits, it will help the businessmen of the two countries to communicate better and gain the emotional recognition of Vietnamese businessmen more easily.

Etiquette and Taboo in Vietnamese business gifts

(A) the gift-giving customs in Vietnam

Vietnamese businessmen believe that gifts can highlight the identity of the giver, and usually take "generosity without losing cultural connotation" as the criterion. When Vietnamese businessmen meet for the first time, they usually send souvenirs with the company logo, which is intended to leave a first impression on each other. When you receive a gift from the Vietnamese, you can't open it immediately or directly evaluate it, otherwise it will be considered impolite. Influenced by western culture, Vietnamese businessmen pay attention to gift packaging, and the gifts are of moderate size and easy to carry with each other. Gifts should take into account each other's age, constellation, zodiac, hobbies and so on. In order to achieve the best communication effect. Vietnamese scholar Dr. Nguyen Shiyong mentioned in his book: "If the recipient feels happy and moved when receiving the gift, it is more important and effective than giving any expensive gift." For example, the leader is a chicken and numerology is wood, so the gift giver can't give a gift of "fire" or a snake, otherwise the leader will misunderstand that the gift giver is cursing him. You can't give red or purple shirts to people who like to wear cool colors; You can't give cats to people who like dogs.

(B) the taboo of gift-giving in Vietnamese business circles

Pay attention to the taboos of Vietnamese businessmen when giving gifts. Vietnamese businessmen like exquisite gifts, red wine is the first choice, and other foods are generally not given as gifts. Vietnamese people like odd numbers, such as "five", "seven" and "nine", which are especially popular with them. "Three" is considered a bad number because it is related to "March 8". If the number of gifts given to a lady is "three", the other party will think that the giver said she was "38". China businessmen fail in business cooperation because they don't understand the meaning of Vietnamese numbers and taboo gifts. In 2008, a company in Shandong negotiated equipment export with a group in Vietnam. China Company wanted to introduce the traditional culture of China to Vietnamese friends, so it brought two gifts. One is the Chinese painting "The Horse Achieves Success", eight galloping horses, one is a tea set, six small teacups and a teapot (seven in all). The representative of China thinks that eight horses symbolize good luck and success. In China culture, "eight" also means "getting rich" and "seven" means "seven lucky stars". Therefore, in the eyes of China people, the cultural connotations of "seven" and "eight" are beautiful, representing luck and wealth. Unfortunately, in the eyes of Vietnamese businessmen, "78" means "failure", and the Chinese Vietnamese pronunciation of "78" is "th? Tá t "and" làm? " n th？ "tá t" (the homonym of "splashing water" in Chinese). Therefore, Vietnamese companies are very unhappy and afraid of bad luck after receiving the gifts carefully selected by China Company. The results of the negotiations between the two companies can be imagined.

The seventh month of the lunar calendar is considered by Vietnamese as the "Lonely Soul Month". At that time, it was not possible to give Vietnamese gifts such as clothes or building models, because Vietnamese, especially businessmen, were worried that ghosts would rob them. In July of the Vietnamese lunar calendar, tailor shops or construction industries are generally closed. It can be seen that Vietnamese people's belief in traditional culture is deeply rooted, and even in a modern society with advanced technology, Vietnamese people will not easily abandon their inherent traditional cultural concepts.

Don't choose a coffin as a gift 20 16 Vietnamese business etiquette and taboo business etiquette. This is far from the habit of China people. In China, giving a coffin model means "promoting to a higher position and getting rich", but in Viet Nam, giving a coffin means cursing the other person to die. You can't send marigold and frangipani to business friends in Vietnam. In Vietnam, these flowers are used as garlands or to worship Buddha.