Traditional Culture Encyclopedia - Traditional festivals - What are the advantages of placing community road gate advertising media
What are the advantages of placing community road gate advertising media
1, high-end audience.
The regional advantage points directly to the high-end. Gate advertising gives up homogenized competition, 80% of the general audience abandoned, targeting 20% of the city's cutting-edge consumer groups - automobile and housing groups, but these people in the consumer market occupies 80% of the purchasing power!
2. Forced communication.
Forced dissemination, very effective, community gate outdoor advertising in the community. The entrances and exits of commercial districts and underground parking garages are places where people must pass by vehicles. Pedestrians must open the door lever, according to people's physiological reaction, will certainly pay attention to the moving object activity space, to determine whether it is safe to pass through, so any advertisement will stick to the viewer's eyes for more than 30 seconds, with compulsory reading.
3. High repetition.
Advertising installed on the property entrance and exit gates, as long as each time you go in and out, greatly improving the frequency of advertising exposure, so that the audience is impressed by the content of the advertisement, is bound to produce a deep psychological memory and recognition, and have a better brand awareness of the company and its products!
4. Low interference.
Compared with television, newspapers, radio, outdoor advertising. There is no advertising media of any kind around gate advertising. In the vacuum of community advertising, quiet, warm media environment, homeowners have a strong memory of the advertising brand! High-end audience, strong consumption!
5. High exposure rate.
Multiple exposures, repeated emphasis on the longer the duration of the advertisement. The higher the frequency of exposure, the deeper the audience's impression of the brand. As received the same advertising information, repeated emphasis on the same information around the clock is bound to produce a deep memory and recognition in the audience's psyche, so that companies and products have a better brand awareness.
6. Exclusive release.
Compared with traditional media such as TV, radio, newspapers and many outdoor print ads, there are no advertising forms around and most of the interfering factors are excluded. 24 hours of exclusive information release allows people to have a strong memory of the advertised brand.
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