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Investigation report on dining space

Model essay on dining space research report

Introduction: How to write a research report on dining space? The following is a model essay of the research report on dining space that I have carefully arranged for you. Welcome to read!

Investigation Report on Dining Space (I) Industry Status

In the whole country? Strict economy? With the continuous fermentation, the consumption of business restaurants declined rapidly, further affecting the consumption of the entire catering industry. Among them, the new order index fell continuously, running below 50%. Therefore, high-end catering enterprises should be vigilant. On the one hand, they should pay attention to the changes of target customers, on the other hand, they should actively adjust their business strategies. High-end restaurants are struggling in the current market, and have made strategic adjustments by optimizing the variety of dishes, reducing the area of new stores, developing brand-new brands, and accelerating mergers and acquisitions alliances to face a more stable and broader mass market. Hunan and Hubei launched affordable supermarkets, shifting from high-end to household consumption, speeding up market mergers and acquisitions by Jinmian, and developing new brands in Sichuan. Enterprises are actively transforming according to their own conditions. Enterprises whose transformation is not timely and in place will be eliminated, and new differentiation and integration will occur in the industry. With the strategic adjustment of many enterprises, the competition of popular catering will be more intense, and the special catering close to the market will stand out. In view of the downward trend of growth rate, industry associations and enterprises actively carry out promotional activities. On the whole, in addition to the impact of bird flu, the trend of slow recovery of the catering industry began to gradually emerge. With the gradual transformation of some catering enterprises, the annual growth rate of the industry reached about 1 1.82% in 20 years, and the income of the catering industry was about 2,603.5 billion yuan.

capacity of the market

The downward trend of the catering industry began in 20**, and the changes in the industry environment brought about by the introduction of eight regulations and strict economy policies in 20** will slow down the growth rate again. Faced with severe challenges, some catering enterprises, especially high-end catering enterprises, have accelerated the pace of transformation and upgrading. While adjusting the product structure, high-end brands have entered the fields of fast food and hot pot through mergers and acquisitions and joint ventures, and even begun to investigate overseas markets and actively try? Go out? . Popular catering enterprises are also innovating service methods and expanding market areas. Lunch discount, take-away food delivery, casual refreshments, electronic marketing and other methods are widely used, and enterprises have also won the market with high-quality services in local adjustments. In 20** years, the national catering revenue was about 2,603.5 billion yuan, up 1 1.82% year-on-year, and down 1.68 percentage points compared with the same period in 20** years. In 20** years, the catering market picked up slowly in the fluctuation, the development momentum of popular catering was strong, the prosperity of the whole industry improved, the operating conditions of catering enterprises improved, and the profit decline narrowed. Enterprise transformation and upgrading still need time buffer and market test. Among them, the decline in profits of high-end catering industry has become an indisputable fact. In order to turn losses into profits, more and more high-end restaurants began to take the popular route and introduce low-priced dishes. The era of mass catering has arrived. Without the transformation of mass consumption, there is no way out for high-end catering. The popularization of catering is conducive to the healthy and stable development of the catering market. However, popularization is not only a cheaper and better service. High-end restaurants should learn to innovate so that ordinary consumers can enjoy exquisite services. At the same time, what high-end catering enterprises really need to do is how to give full play to their own characteristics in quality and service and bring their own development potential. Spring? . In view of the current predicament of the catering industry, transformation and upgrading is the inevitable result of the end of the extensive development stage of the catering industry, the inevitable choice under the new development opportunities (consumption transformation and upgrading, domestic demand economy pulling, urbanization), the inevitable path of the catering industry's sustainable development and the inevitable thinking of catering enterprises to mature. With the gradual transformation of some catering enterprises, the demand of catering industry has gradually picked up in 20 15 years.

market structure

The competition of catering industry in China has developed from simple price competition and product quality competition to the competition of products, services, corporate brands and cultural tastes. From single store competition and single format competition to multi-format, chain, group and large-scale competition; From local development to foreign development, from small cities to large and medium-sized cities, from the eastern coast to the central and western regions, some from large cities to small and medium-sized cities, and from west to east. In addition, with a large number of foreign catering enterprises and foreign brands entering China, the competition in the domestic catering market will become more intense. At present, there are tens of thousands of catering enterprises in China, some of which are quite large and in good operating condition, but they are still in the initial stage in the capital market. There are only six listed catering enterprises, namely Quanjude, Xiangeqing, Ajisen Lamian Noodles, Little Sheep, Xi 'an Catering and Rural Base, including 3 A-shares in Shenzhen, 2 in Hong Kong and NYSE 1. The participation of PE and VC will promote the transformation and development of catering enterprises in China. Traditional catering enterprises will accelerate the transformation to modern catering, chain operation is expected to develop rapidly, characteristic operation will be more prominent, innovative operation and brand marketing will be continuously strengthened, and the role of management and talents will become increasingly prominent.

Foreground forecast

Industrialization is the only way for the development of catering industry. Issued by the Ministry of Commerce? Twelfth Five-Year Plan? During the period of "Guiding Opinions on Promoting the Scientific Development of Catering Industry", it was proposed to strive for? Twelfth Five-Year Plan? During this period, the catering industry maintained an average annual growth rate of 16%, and by 20**, the retail sales exceeded 3.7 trillion yuan, and a number of brand catering enterprise groups with outstanding local characteristics, good cultural atmosphere and great social influence were cultivated, with annual turnover exceeding 1 100 million yuan; China's catering industry has absorbed more than 27 million employees, standardized a number of fast food brands, and initially formed a catering industry development pattern with popular catering as the main body, balanced development of various catering formats, and the overall development level basically meets the catering consumption needs of residents. With the influence of the government's policy of stimulating consumption, the rapid growth of urban and rural residents' income and the renewal of consumption concepts, the catering industry will remain a conspicuous consumption hotspot in the future, and the level of catering consumption in China will continue to grow at a high speed; Industrialization is a key measure for catering enterprises to become bigger and stronger, support for a long time, reduce costs and improve competitiveness. Industrialization is the close support of catering brand construction, and industrialization is the guarantee link of food safety. Food safety depends not only on catering enterprises, but also on perfect industrialization. Industrialization has become the general trend of industry development.

Face challenges

In the past two decades, the catering industry has maintained a steady and rapid growth trend, with double-digit growth every year, which is a bright spot in the consumer goods market. However, since 20** years, the profit of catering industry in China has declined seriously, and the growth rate of the industry has dropped to the lowest level in nine years. The situation is grim. The steady and rapid growth of the catering industry has made many amateur investors blindly enter. The phenomenon of large, small, scattered and low catering industry is more prominent, and the scale and industrialization are not high. Under the existing business model, it is normal for catering enterprises to see a sharp drop in profits in the face of high rents, labor costs, energy prices and raw material prices. After more than 20 years of extensive development, the catering industry has reached the crossroads of painful transformation. The transformation and upgrading of catering industry is mainly from extensive and experienced to intensive, refined and industrialized. In the past, industrial development focused on quantity, and in the future, it will focus on improving the quality and efficiency of development. Therefore, using low-carbon technology to save energy and reduce emissions and using information technology to strengthen process management is not only a new profit growth point for the catering industry in the future, but also the key for enterprises to become bigger and stronger. With the continuous development of market economy, the tangible and intangible costs of catering enterprises will show an upward trend. Speeding up information construction and popularizing low-carbon technology are conducive to the healthy development of small enterprises, to the branding of medium-sized enterprises and to the investment and financing of large enterprises, which is a good way for the catering industry to save the market in the future.

Investigation report on dining space (II) Dining space design is a small category of environmental art design. Although different catering companies have their own characteristics, which are necessary for brand companies, the influence of surrounding environment and culture cannot be ignored when designing, and the design scheme of brand companies should also be changed according to the surrounding environment and culture when designing. Together? . What if you did? Together? That is too personal, that is, too young, without a long history and profound cultural heritage, let alone a brand. Designers should not only make a thorough investigation of the company's own culture, history and environment, but also make a thorough investigation of the culture, history and environment of the country and region where they are located, and in some aspects, study the every move of the local people. It is necessary to further understand that safe, hygienic and beautiful design meets material and spiritual needs, as well as artistic expression, economy and other fields.

If we compare the surveys in different regions together, we can find that there is great individuality and individuality. Go to Xiamen, Fujian? SM？ A catering company in Taiwan Province Province made a survey and showed its characteristics. Its logo design is closely related to the coastal features. It rises next to a unique tree on the ocean side, which is very abstract, but it deeply expresses the local characteristics and culture of a catering company developed in the coastal areas. Its tone is moderate, giving people the feeling of being indifferent, casual and quiet. The shopping plaza is crowded with people. Although it is a civilized and developed city, the operation of machinery and the walking of people will also make a lot of noise. The designer designed the restaurant to be relatively sealed, leaving only a door in the middle to spread the ambient sound to the outside. Because modern shopping malls are full of? Barrel? Word structure, poor lighting and low room. The top of the restaurant is painted with black paint, some plants are hung on it, and then the dining table is decorated with spotlights, just like under a cool plant shelf, which satisfies the desire of subtropical coastal areas to pursue cool romance, thrift and simplicity.

In Nanchang Bayi Square? Good luck? Catering companies, which are characterized by revolutionary holy land and relatively backward regional economy, mainly reflect seriousness, economy, practicality and enthusiasm. Its design is relatively standard, and all practical ones are available. The middle floor is raised, one floor higher, and there are railings around it. It is a typical monument. The wall facing the street adopts the popular window opening style, which can not only reflect luxury, but also advertise to attract more guests. Daylighting refers to daytime lighting to meet the lighting needs. Four square columns stand not far from the four corners of the middle platform of the restaurant, which effectively separates the space and makes the whole restaurant several times larger, reflecting the luxury of the restaurant. The use of this column is very wonderful, and it also makes the division of the ceiling much easier and makes the division look much better. Its only drawback is that it opened a window in the narrow and dark corridor, which is dirty and messy!

In the catering company in Wangfujing, Beijing, its decoration has a strong palace style, even the most? Foreign flavor? Old Maidan seems to have been legalized.

We should design a set of works and conduct market research, so that we can get first-hand information and improve our sensitivity. If you combine the knowledge of the text to create, it is easy to succeed. According to the market survey, different regions have different styles, and the design should be carried out according to their styles, even the space design of the same brand.