What are the advantages of online shopping compared with traditional shopping? What is the development trend?

As a new business model, online shopping is very different from the traditional shopping model.

1. There are many kinds of goods in the online shop, and the business area of the shop is not limited. It can accommodate all kinds of products at home and abroad, which fully embodies the advantages of network without region. Traditional stores, no matter how big the store space is, can accommodate limited goods; For the network, it is a platform for displaying goods and a virtual space. As long as there are goods, they can be displayed on the network platform, and all kinds of famous brands in the world can be displayed on it.

There is no time limit for online shopping. As an online shop, it can be open to customers 24 hours a day. Users can choose their own products as long as they log on to the website when they need it. In traditional stores, consumers are mostly limited by business hours.

3. The shopping cost is low. For online goods buyers, they can select and compare goods from different websites or channels in a short time, and goods can be delivered directly to the door by merchants, which saves the hard work of running around in traditional shopping and greatly reduces time and cost. For traditional shopping, this is unattainable.

4. The price of online goods is relatively low. Compared with traditional shopping malls, online goods are relatively cheap, because the network can save a lot of related expenses that traditional shopping malls can't, so the additional cost of goods is very low, and the price of goods is also low. For C2C shopping websites, users are likely to buy cheaper goods through bidding. In addition, in traditional shopping malls, it is possible to make a profit when the profit rate reaches more than 20%, while for online stores, the profit rate is 10%.

5. Online stores have less inventory and less capital backlog. Many goods in online stores are generally distributed after customers place orders, so there is no need for a large amount of inventory to reduce the backlog of funds. Because in online shopping, merchants can allocate goods through the time difference between consumers' ordering and delivery, while traditional stores need to provide goods at the same time as customers buy goods.

6. Commodity information is updated quickly and conveniently. As long as the pictures and introduction materials of new products are uploaded online, or the product information and price are modified, buyers can see the latest product information and update it globally immediately. In traditional business, if buyers want to see new goods, they have to wait until the merchants get them on the shelves.

7. The goods are easy to find. Online stores basically have the function of classifying and searching the goods in the store. Through search, buyers can easily find the goods they need. In traditional stores, buyers need to spend more time and energy looking for goods.

8. This online store has a wide range of services. Because the network has no region and no national boundaries, the service scope of online stores does not need to be limited to a fixed area. Buyers can buy goods from all over the world through online stores.

Compared with traditional shopping, online shopping has many advantages. However, this emerging business model also has shortcomings that cannot be ignored.

1. Reputation problem. Reputation is the most prominent problem in online shopping. Whether it is a buyer or a seller, reputation is regarded as the biggest problem in the transaction process. As a buyer, whether the commodity information, quality assurance and after-sales service provided by merchants are the same as those provided by traditional shopping malls, and whether they can get the goods as scheduled after purchase are all issues of concern to buyers.

2. Network security issues. Since the network entered people's lives, network security problems have always existed. In online shopping, netizens are also very worried about network security, such as the user's personal information, the password of the bank account during the transaction, and the security of funds during the transfer. These concerns undoubtedly cast a shadow over online shopping.

3. Although the product information is released quickly, the product cannot be put in place in time.

4. Distribution problem. Traditional shopping usually takes away the goods directly after selecting them, while online shopping needs a waiting process after placing an order. At present, there are many logistics companies that have played a great role in delivering goods to online shoppers. In the current commodity distribution, as far as the same city distribution is concerned, it usually takes one hour at the earliest and two days at the longest. If the buyer needs something badly, online shopping is not suitable.

5. The description of commodity information is not clear.

6. The number of online shoppers is much lower than that of traditional buyers.

7. The number of online stores is less than that of traditional stores.

8. Online shoppers lack direct shopping experience.