I want to do new retail how to do it?

The practice of new retail should: understand the promotion method, understand sales management, membership marketing, understand the supply chain synergy, understand the new retail shopping scene

1, understand the promotion method: diversified promotional methods to achieve multiple diversion. Connecting customers: We should use the rich marketing functions of mobile terminal to establish a strong relationship with customers; recruit full-time shoppers and part-time shoppers to develop customers by playing to our own strengths; rely on customers and fans to carry out social communication and preferential fission to form a diversion; and carry out alliance marketing for cross-branded merchants online to penetrate the target customer groups.

2. Understand sales management: scientific and effective sales management system to improve sales efficiency. Guide performance real-time updates, easy to incentivize the management of the guide; directly-managed stores, franchised stores, cooperative stores, each independent store, to facilitate the independent control of each store; to diversify promotional activities for the store to attract traffic, increase sales; set up a preferential group price for specific commodities, to attract customers to create a pop-up.

3. Membership marketing: Diversified membership marketing games to enhance customer stickiness. Setting up different membership levels for hierarchical service marketing interaction; diversified integral setting rules to improve activity and enhance stickiness; issuing discount coupons to gather popularity and promote sales; setting up different membership labels for member categorization and accurate marketing.

4. Understanding supply chain synergy: Relying on system synergy to help merchants de-stock and increase turnover. Relying on the touch screen system, to realize the small store into a large store, through the store - general warehouse inventory; relying on the POS system, to achieve the transfer between stores; relying on ERP, POS, APP to realize the online order offline pickup; relying on ERP, POS, APP to realize the offline order online delivery.

5. Understand the new retail shopping scenarios: store spot purchase; independent APP purchase; H5 page purchase; independent mall purchase; shop-in-shop touch screen purchase; sample card purchase; small program purchase.