Traditional clothing companies have overcapacity. How can they transform and continue to develop?

Professional buyers, professional spenders, tell me your feelings.

Recently, I use my mobile phone to shop for clearance items on Taobao every day. I can’t stop shopping. Here you can find bathroom slippers for 5 yuan a pair with free shipping, and a quick-drying T-shirt for 9.9 with free shipping. Yes, you read that right.

, only 9.9, free shipping 9.9, various colors, various fonts, no, it’s 9.9 regardless of gender, it’s a matter of minutes to buy without losing money or being cheated.

I still clearly remember that the price of a large tank top and shorts at the vegetable market was 15 yuan.

The material is the cheapest chemical fiber, and it will pill and become a piece after only a few years of wear.

But for this kind of cheapest street stall product, it can be said that the only competitive advantage is the price.

However, please note that this price was more than 20 years ago. At that time, everyone knew the purchasing power of RMB.

More than 20 years later, the price of a product has actually fallen instead of rising in these inflationary years, which makes people really speechless.

Of course, you can say that you originally bought a set of clothes, but I personally think that the material used in those shorts is really economical, not to mention that the 9.9 package you bought now has high-tech content.

But it's made of quick-drying fabric.

And the shipping fee is free? This is not for the same city in Beijing. The shipping fee for the same city in Beijing starts at 6 yuan.

Although this product comes from Jinjiang, the hometown of clothing, shoes and hats in China, the express delivery price there must be easy to negotiate, but after all, you can't use every penny.

To sum up, what theory can be concluded? It should be said that Taobao is really a great savior for prodigal girls like me. The effect of cutting out all the intermediate links is that we can lose as much as we want and save effort at the same time.

In other words, Made in China is a quagmire of bayonets. Everyone cuts each other off based on price. In the end, everyone kills 10,000 people and loses 3,000 to themselves.

Look how much a Nike and Adidas quick-drying shirt sells for.

Or should we say that at the beginning of the year, news broke that excess capacity and inventory in the clothing industry had reached new highs.

So can I buy a brand new quick-drying clothes at the price of 9.9?

Check the online news and you will find that there have been such reports since 2013.

The garment industry faces challenges: overcapacity and inventory remain high 2013-03-15 09:16:59 Source: Online Textile City "There is indeed excess in the garment industry, and the entire manufacturing industry is even overcapacity." When talking about China's garment industry

When it comes to inventory issues, the CEO of Key Way Sports Consulting Co., Ltd., who has been engaged in research on this industry for many years, told this reporter.

Inventory reaches tens of billions and net profit continues to decline. Regarding the inventory data of the clothing industry, an industry insider told this newspaper, "The inventory scale of the entire industry is more than this. The inventory of a single brand is hundreds of millions of yuan, and the inventory scale of the entire industry is estimated to be hundreds of millions."

billion." Public data shows that at the end of last year, the total inventory of six domestic sports brands, Li Ning, Anta, 361 Degrees, Xtep, Peak and Dongxiang, reached 3.721 billion yuan.

Among them, Peak's inventory has risen rapidly. In the first half of 2012, its inventory has risen to 529 million yuan, an increase of 25.65%.

Industry insiders said that this high inventory situation has not been alleviated until now.

----I am quoting the secant line. In short, the above are just some small things that a writer who writes all day after placing a wool order and buying a first-hand (which is extremely rare) cheap quick-drying clothes.

Think about it, after all, before the spot goods arrive, everything is just a fantasy.

If we insist on raising a theme, sublimating ideas, etc., we can only say that China's manufacturing still has a long way to go on the road of increasing production capacity and reducing inventory. As the saying goes, the bubbles under the feet are self-made. Look at the situation in front of you.

I'm afraid there will be a lot of bubbles coming out.

But what can I do? Only I can fulfill the wishes I made, and I can only drink the Coptis chinensis I planted by soaking it in water.

Fortunately, there are still two words in the world, which are called "Gong Don Don" and "Yu Ru Yu Cheng".

So we just take care of the wonderful things, and God has his own arrangements.

As long as you are responsible for buying, Taobao will deliver it to your door.

-----I continue to go to the clearance channel to buy and buy.