Is mass joint marketing a cross-border marketing?

Yes Mass joint marketing is a kind of cross-border marketing. Cross-border marketing refers to a commercial activity in which enterprises realize innovation, improve brand awareness and open up new markets through cooperation, integration of resources and joint marketing between different fields or industries. On the basis of cross-border marketing, mass joint marketing creates mass marketing activities through cooperation with non-profit organizations, which can not only strengthen corporate brands, but also make certain contributions to social welfare undertakings.