Internet thinking Dokuroku Nine Swords of the 9 thinking

Refers to the understanding of the business philosophy and consumers.

User thinking is the core of Internet thinking. Other thinking is centered around user thinking at different levels. User thinking refers to the value chain in all aspects of the "customer-centric" to consider the problem.

2. Simple thinking

refers to the understanding of brand and product planning.

In product planning and brand positioning, we should strive to focus and simple. And for product design, strive for simplicity and minimalism. Simplicity means humanization.

3. Extreme thinking

refers to the understanding of the product and service experience.

The ultimate is to make the product and service the best, beyond user expectations. Only extreme thinking can have extreme products. Create products that make users scream, and service is marketing.

4. Iterative thinking

refers to the understanding of the innovation process.

Iterative thinking is reflected in two levels, one is "micro", small focus, micro-innovation; one is "fast", the world's martial arts, only fast not broken. Traditional enterprises need a sense of iteration, even if even real-time grasp of user needs.

5. Traffic thinking

refers to the understanding of business operations.

Traffic means volume, and volume means weight. Free is often the first strategy to get traffic. Quantitative change can cause qualitative change, to adhere to the qualitative change of the "tipping point".

6. Social thinking

refers to the understanding of the chain of communication, relationship chain.

In the era of social business, the form of user oblivion exists. The use of social media can reshape the communication relationship between companies and users. The use of social networks, can reshape the organizational management and business operation mode.

7. Big Data Thinking

Refers to the understanding of corporate assets, core competencies.

The value of big data is not in the big, but in the ability to mine and predict. The core of big data thinking is to understand the value of data and create business value through data processing. Data assets become core competitiveness, and small businesses need big data.

8. Platform thinking

Refers to the understanding of the business model, organizational form.

The platform is the driving force of the Internet era. The essence of the platform strategy is to build a multi-***win platform ecosystem. Make good use of existing platforms. Let the enterprise become a platform for employees.

9. Cross-border thinking

refers to the understanding of industrial boundaries, innovation.

The cross-border subversion of Internet companies, the essence of high efficiency integration of inefficiency. Looking for inefficiencies, breaking the pattern of benefit distribution. With the "user" to order the Lords, dare to self-innovation, active cross-border.