How to make a corporate promotional film?

An important factor of a good promo depends on the quality of copy planning of the previous promo. Propaganda copy belongs to film copy, and the film platform is different from plane copy.

The copy of the propaganda film needs audio-visual three-dimensional presentation, and it needs to write literary scripts and story board. The whole advertisement needs a strong sense of picture and logic. Plane copy, mainly used for face-to-face expression, needs to be more concise, clearly express advertising information in a picture and attract consumers' attention.

One: First, I received a promotional film project and need to communicate with customers. If a good idea is changed by customers, it will eventually become mediocre? Four communication processes of copywriting-reading, smelling, asking and cutting.

Second: Copywriting strategy. After receiving a project and communicating with customers, we should think about the strategy and how to lay out the copy of this promotional film. Strategy is the "big idea", that is, the overall idea. It is a creative idea, a form of expression and a cut-in angle. It is the overall creative form of the whole film that can be explained clearly in one sentence.

Three: copywriting creativity, after having a strategy, it is necessary to be creative. Creativity is to improve details on the basis of strategy, including actor selection, scene design, explanation, picture conception and so on. This is an important factor. Qian Qian has thousands of ideas. As the saying goes, the Tao gives birth to one, two, three and everything. In fact, thousands of ideas in Qian Qian are derived from these simple ideas.

Creativity can start with 10 creative ways, such as comparison, parallelism, personification, exaggeration, dislocation, suspense, translation, main line, word segmentation and truth.