What is the relationship between logo design and traditional culture?

China has a profound culture with a history of 5,000 years. Such a rich culture has been passed down and carried forward by China people from generation to generation, and has been subtly attached to everyone in China. In the field of art, this cultural temperament will be reflected to the extreme.

Cultural roots are the embodiment of the unity of subjectivity and objectivity, inevitability and contingency in a nation's historical development, and are an important feature of a nation's survival and development. Logo design is a cultural field. Therefore, we should grasp the essence of cultural roots, expand the connotation of cultural roots, stimulate the strength of cultural roots, and finally find the best design orientation and shape the connotative design image, so as to promote the artistic and practical construction process and inject the overall spiritual power into the new era.

First of all, modern logo design should inherit the traditional artistic concept of China.

Modern logo design in China needs to inherit China's traditional artistic concept and recreate it on the basis of drawing lessons from its expression form, image elements, way of thinking and aesthetic spirit, which is the key for logo design to gain the essence of national culture. As far as modern logo design in China is concerned, the traditional culture of the Chinese nation is the fertile ground on which its development must depend. In the same cultural atmosphere, the audience is more likely to associate with some visual forms with their own national characteristics, and get good visual communication and meaning communication effect with less pen and ink. This is also the reason why the design works that truly inherit the national culture can achieve greater success than the imported design. Therefore, the modern logo design in China must inherit the traditional artistic concept of China, and endow the localized design with strong vitality. The culture and art of the Chinese nation is a rich treasure house, which has profound enlightenment and reference significance for modern logo design. In the face of rich national cultural resources, we can re-understand and re-explore at multiple levels and angles. Practice has proved that the excellent genes discovered by outstanding designers in China from folk art can radiate the brilliance that attracts worldwide attention after recombination, grafting and cultivation.

Secondly, Chinese characters are the future trend of logo graphic design.

As a written symbol of language, writing is an effective means to convey information and exchange emotions. It is the crystallization of national wisdom, and after long-term evolution, it has formed a mature form that conforms to today's national language. China script is the representative of Italian script, and Latin script is the representative of phonography. Only China characters have the basic elements of characters, and at the same time, they are endowed with decorative symbol functions other than functions, that is, aesthetic functions. Especially ancient hieroglyphics and folk combination characters. China Chinese characters have ETV at the beginning of word creation, which accounts for the total of graphic features. As a graphic element, Chinese characters have duality, which is more expressive and visual impact than simple graphics. Chinese characters not only have all the characteristics of graphics, but also have things that graphics can't replace and express. This is particularly prominent in logo design. Logo is a symbolic and conceptual visual symbol, the simplest and most abstract language, which can express complex and profound connotations. The profound cultural connotations of Chinese characters themselves are also more refined and concise in the process of evolution. They are similar in appearance (that is, they are highly abstract conceptual symbols), which makes Chinese characters the most suitable design for logo design besides graphics.