Is it better to do business through channels or chains?

There is no difference between good and bad, only what you think is more suitable for you. The advantage of channel business is that there is no fixed requirement for the form of channel, and the prices of different channels are different, which is just a simple business behavior.

The customers that chain stores are looking for are generally engaged in investment activities, and generally sell the products of the head office in a single store or multiple stores. The management system of the whole labeling operation manual of the branch is made according to the unified style of the head office, but it belongs to the contractual relationship and has no subordinate relationship.

Channels are widely used. Generally speaking, once the channel is established, it must be maintained. In terms of channel construction, it is relatively easy to think about and build channels.

In terms of overall channel construction and development, customers who join the chain have no idea. Only now some affiliated websites or similar industries are better at branding. The customer development of franchise chain requires the business personnel to grasp the project as a whole from the early stage to the later stage.