Traditional Culture Encyclopedia - Traditional festivals - What is customer segmentation?
What is customer segmentation?
Classification according to customer attributes.
Customer segmentation means that enterprises divide customers into multiple categories according to their attributes and characteristics and certain rules. It can be based on many factors, including geography, demographic data, behavior, psychology, interests and so on. Through customer segmentation, enterprises can better understand the needs and preferences of different types of customers, develop and promote products and services according to information, and formulate targeted marketing strategies.
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