How to innovate paid products and advertising copy?

Do you use Alipay or WeChat for daily payment? If you only see these two, it's out.

Recently, a payment product "China UnionPay Express" released a series of advertisements to promote its payment function, including a video advertisement and a set of poster copy.

Video ads:

The video advertisement mainly describes the scene of consumers' daily payment, and is accompanied by a thoughtful copy, as follows:

"Every penny you pay comes from every drop of sweat you pay. From one hand to the other, pass it on to everyone who struggles like you. Let our times run in a better way. You can afford as much as you can. Perhaps, you are used to being called a passenger, a buyer or a consumer, but we prefer to call you a payer. Every penny you pay is recognition of this era. In an era when there is a reward for paying, pay first to see China UnionPay Express. "

Poster copy:

The poster copy also selected the daily payment scene as the background picture. In particular, the background image was taken from the top of the head. In addition, the text also changed the mode to describe the advantages of its own products, the specific content is as follows:

The red envelope given by China UnionPay Express is as sweet as the onion given by the boss.

Today, I bought an extra bottle of water with the discount of China UnionPay Express to repay my sweat.

Enjoy an extra dish with the saved discount.

I get on the bus for a penny, and no matter how late I get off work, there is good luck waiting for me.

After reading this group of advertising copy, I can't help but feel that the slogan "Pay first and watch China UnionPay Express" and Alipay's "Pay with Alipay" seem to be somewhat similar, don't you think?