A Tmall grew 54 listed companies with a total market capitalization of 1 trillion dollars.

This week (August 23), the Internet home appliance brand "Xiaoxiong Electrical Appliance" will officially land on the A-share market.

As the "Internet small appliances first stock", small bear appliances become the recent three squirrels after the second listing of the Internet native brand.

The data show that since 2008, in Taobao Tmall store, get high-speed development, and then listed companies have reached as many as 54, their total market value of 982.9 billion yuan, approaching 1 trillion. In addition, there are 10 companies are sprinting to the market.

These listed companies, the earliest stationed in the Tmall platform in 2008, most of the touch the network has been nine to ten years, which is China's rapid development of the digital economy in the decade. And the collective listing of these Internet brands means that the effect of China's digital economy is beginning to explode.

54 brands listed collectively on Tmall

Xiaoxiong appliances, also known as "Foshan's first stock", the company was founded in 2006, was stationed in the Tmall three years after the establishment of the prospectus shows, Xiaoxiong appliances online sales accounted for than up to 9%.

Through Tmall's big data insight capabilities, Xiaoxiong seized the trend of female users love miniature exquisite kitchen appliances, produced a series of creative small appliances, to obtain the explosive development, which has both beauty and cost-effective toaster sold 300,000 pieces a year on Tmall. Li Yifeng, chairman of small bear appliances, said the future, small bear appliances sales target is to 10 billion yuan.

Insiders believe that the Internet native brand growth online, the advantage is that all people are its users. 2010, after the e-commerce retail sales growth has been ahead of the overall social retail sales.

July 12 this year, three squirrels officially landed on the A shares, the first day will soar 44%. As of August 20, the market value of three squirrels has soared from 8.4 billion yuan on the day of listing to 17.7 billion yuan.

The Taobao and Tmall in the prospectus: traditional brands catching the digital upgrading express

Among the 54 listed companies, there are brands born in the Internet such as HANDUYISHE, YINNIYAOFANG, SAMSON, XIAOXIU Electrical Appliances, Ruhan, etc., and there are also traditional brands such as RED DRAGONFLY, JIANNAN BUYI and WUXHEIYU and so on, which are started from the offline.

Geographically, these listed companies are located in 14 provinces (cities and districts), of which Zhejiang and Guangdong have the most, with 13 each, followed by Jiangsu with four. In addition, Beijing, Shanghai, Hunan, Anhui and Fujian have three each, Sichuan and Shandong have two each, while Chongqing, Hubei, Guangxi, Shanxi and Taiwan have one each.

Since 2014, whether it is apparel, food or consumer electronics industry brands, in the listing prospectus will almost always mention their performance on Taobao, Tmall, "prospectus mention Taobao Tmall", become a ride on the e-commerce dividend express, online to find a new opportunity for the traditional brands ready to list the standard action.

In June 2015, stationed in Tmall only 2 years of red dragonfly in the prospectus, the company has 6 brand flagship store in Tmall, "e-commerce direct business mainly rely on Taobao". 2016 October released the prospectus of jiangnan cloth, in addition to emphasizing the sale of products in the Tmall, but also focuses on mentioning that it was "beginning to shift its focus to seasonal products" on Tmall. Jiangnan Buyi is also one of the first traditional brands to adjust its operational strategy and put new products on Tmall.

Food companies with strong offline retail channels are no exception, and the prospectus for Zhou Hei Duck, which went public in 2016, said that the increase in revenue from Tmall and other online platforms from 2013 to 2016 was mainly due to continued investment in capitalizing on the rapid growth of e-commerce.

Traditional listed companies on Tmall: market capitalization growth of more than 10 trillion

In the digital economy, the fast train, a large number of domestic and foreign brands that started out as offline retailers and have been listed earlier have been revitalized in recent years with the use of the Internet platform. Many traditional brands have gained high speed growth by launching online after stationing on Tmall. According to incomplete statistics, the Tmall platform to these traditional enterprises to bring the market value of the growth of more than 10 trillion yuan.

During the 10 years of stationing on Tmall, P&G opened 13 flagship stores, with a sales growth of more than 1,000 times, and the market value of P&G increased by 136.14 billion yuan in ten years.

In February 2018, under the leadership of Tmall, Li Ning and other Chinese brands to participate in New York Fashion Week, the same day in the sports and fashion circle attracted the attention of the whole population: Tmall and Li Ning's offline stores, "China Li Ning" sweater, "Wudao" series and other goods were in short supply that day. The demand for goods exceeded supply on the same day. In the days after the end of Fashion Week, Li Ning's stock price soared nearly 10%, and opened a continuous upward trend, the market value is more than 17 billion mark. Prior to this, Li Ning's stock price continued to fall, never able to break through the bottleneck of corporate development.

The *** creation with Tmall has allowed Li-Ning to find two ways: brand rejuvenation, Chinese style. Through the borrowing of the Internet platform, Li Ning's internal morale soared.

Today, Li-Ning has become synonymous with the "national trend" in the minds of post-90s young people. Some commentators have pointed out that the "new national product" represented by Li-Ning has risen to become a commercial phenomenon, which should be attributed to the digital economy effect driven by Tmall.