What are the ways of public relations activities?

1.PublicRelations (p.r.) is translated from English "public relations", and Chinese can be translated as "public relations" or "public relations". No matter its literal meaning or practical meaning is basically the same, it refers to the communication relationship between the organization and the public environment. The relationship between the public and the public generally means that a social organization uses communication means to form two-way communication between itself and the relevant public, so that the two sides can achieve mutual understanding and mutual adaptation. This definition reflects that public relations is both a communication activity and a management function.

Second, the way of public relations activities.

1. The concept of public relations activities.

The so-called public relations activity mode refers to a specific public relations operation mechanism or working mode, which takes certain public goals and the operation mechanism or working mode of any system as the core, takes certain public goals and tasks as the core, and organically combines several public media and methods to form a working mode with specific public relations functions.

The way of public relations,

1, according to business characteristics, can be divided into:

Daily business relations, publicity relations, consulting relations, service relations, social relations and communication relations.

2, according to the organizational environment and conditions, can be divided into:

Construction public relations, maintenance public relations, defensive public relations, offensive public relations, corrective public relations and pioneering public relations.