Traditional Culture Encyclopedia - Traditional festivals - What are the advantages of traditional marketing?
What are the advantages of traditional marketing?
Advantages of traditional marketing
(1) People’s living habits, working styles, and values ??are more accepting of traditional consumption
(2) Customers can directly feel it products, which reduces the purchase risk and provides better after-sales guarantee
(3) Some people regard shopping as a fashion or an indispensable part of life
(4) Vivid explanations of products are often more successful in stimulating consumers' desire to buy
Disadvantages of traditional marketing
(1) The additional cost of the product increases and there is no price advantage
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(2) Products have geographical restrictions and product information is not circulated, resulting in regional price differences
(3) Advertising costs are high and there are time and geographical restrictions, and it is difficult to retain dissemination information< /p>
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