How do you sell drinks in bars? What are their skills?

It is artistic to sell drinks to customers in bars, so you should make suggestions. There is a big difference between reasonable sales and blind sales. The latter will make guests bored, feel cheated, and even think that you are eager to get rid of something unrealistic or unworthy of the name. When selling drinks to customers, you can refer to the following skills:

1. When introducing drinks, you can recommend high-priced drinks first, and then low-priced drinks. Men can choose foreign wine, red wine or beer, and women can choose feed and ice cream according to the room and guest type.

(1) Observe the guest's reaction. If the guest's reaction is clear, ask about the number of drinks ordered. If the guest is hesitant, take the initiative to guide the guest and help him make up his mind.

(2) Don't ignore the female guests, and introduce them enthusiastically and actively;

(3) Repeat the drinks ordered by the guests to avoid mistakes. Sir/madam, you ordered brandy and yogurt, didn't you? Just a moment, please. I'm glad to bring brandy and yogurt. "

(4) After the drinks are confirmed, it is necessary to further promote sales and introduce some special snacks. The tone is polite: "XX tastes good and is a new feature here. Do you want to try? " "Sir/Miss, would you like some snacks to try?"

Third, it is also a good opportunity for customers to promote sales during meals. At this time, we should pay more attention to timely and moderate promotion, otherwise it will be self-defeating. Based on years of experience in sales promotion, I have summarized the following points:

(1) Clean the countertop at any time, take away empty wine bottles and tie cups in time, and don't wait until the drinks are finished. When there is not much wine left, you can ask the guest again: "Sir/Miss, do you need another bottle of XX wine or several bottles of beer?"

(2) Pay attention to whether the female customer has finished the drink. If it is almost finished, a second promotion will be implemented.

(3) Make special recommendations for special guests. For example, female friends are suitable for recommending coconut milk, fresh milk and ice cream. Guests who are drunk or drunk can recommend ginseng tea, lemon honey and hot milk; If you have a cold, you can recommend cola ginger soup.

Fourth, pay attention to the cooperation of body language when selling. When talking with guests, look at each other to show respect; Tilt your upper body slightly, and speak as close to the guests as possible, not too far away. When the guests speak, they nod their heads at any time to show that they can hear clearly. If you don't hear clearly, say, "I'm sorry, please say it again."

Fifth, sales promotion also needs "basic skills". Paying more attention to customers and accumulating experience will greatly improve the promotion effect.

(1) Memorize the name of the guest and his hobbies, so as to facilitate sales promotion and increase confidence when you come back later.

(2) Be familiar with drinks and drinks, and know the quality and taste of the foods and drinks advertised.

(4) keep pouring wine for the guests.

(6) According to different types of guests, various promotion methods can be roughly divided into: family type, friend chat type, birthday celebration type, business entertainment type, treat type, company cancellation type and lover date type.

(7) Promote various snacks according to the drinks used by the guests.

(8) Understand the drinking habits of different nationalities, and publicize according to the dietary characteristics of guests from different places and nationalities.

Six, seasonal promotion of beverages

Because of different seasons, people's consumption habits of drinks are different, so it is an important link to do a good job in seasonal sales of bar drinks.

1. Summer drinks promotion

(2) The sales cost of summer drinks is the lowest. In summer, most drinks are sold with ice cubes. Ice cubes can not only reduce the temperature of the beverage, increase the taste, but also reduce the cost of the beverage.

2. Winter wine promotion

The promotion of drinks in a bar must start with knowing the guests. Different guests visit bars for different purposes, and their consumption behaviors vary greatly. Some of the guests who visit the bar are for entertainment, some are for seeking entertainment excitement, some are for entertaining friends, some are for showing off, and so on. Only our bar salesmen can fully meet the needs of every guest and sell drinks to the maximum.