E-commerce and supply chain management

E-commerce and supply chain management

E-commerce enables the integration of supply chains among enterprises to be realized more effectively, so that all enterprises in the supply chain pay attention to the cultivation of their core competitiveness and become an organism that develops in harmony with other enterprises, thus achieving the goal of comprehensively improving the competitiveness of enterprises. Below I have prepared an article for you about the influence of e-commerce on supply chain management. Welcome to reading.

First, the concept and essence of supply chain management

1. The concept of supply chain management

Supply chain refers to a logistics network composed of suppliers, manufacturers, warehouses, distribution centers and distributors. Supply chain management (SCM) refers to the management method and strategy of effectively organizing suppliers, manufacturers, warehouses, distribution centers and distributors to minimize the cost of the whole supply chain system under the condition of meeting a certain level of customer service.

2. The essence of supply chain management

The essence of supply chain management is to seek a balance between high customer service level and system cost. Its purpose is to improve the speed and certainty of all related processes through optimization, maximize the net added value of all related processes, and improve organizational efficiency and benefits. The basis of supply chain management is that all organizations or departments in the supply chain network have the same strategic goals. It regards the whole supply chain as an organic whole and embodies the idea of system management.

Second, the impact of e-commerce on supply chain management

The mode of supply chain management requires breaking through the traditional categories and obstacles of planning, purchasing, production and distribution, treating all kinds of businesses within enterprises and between supply chain nodes as a whole functional process, and organically combining the internal supply chain with the supply chain by effectively coordinating the information flow, logistics and capital flow in the supply chain, so as to meet the requirements of the market for high quality, high flexibility and low cost in the new competitive environment. The rise of e-commerce is a revolution of commodity management mode triggered by the rapid development of technical means, which has changed the survival foundation, operation mode and management mechanism of traditional economic activities, thus having a far-reaching impact on supply chain management.

1. E-commerce provides opportunities for the coordination of supply chain.

Supply chain management should be coordinated through joint forecasting and planning. The premise is to establish coordination and cooperation within the supply chain, realize information sharing, reduce supply chain fluctuations, and ensure the consistency of basic data such as sales, demand and inventory at all stages of decision-making. In fact, the collaborative management of supply chain has been facing challenges. E-commerce can effectively realize the connection of information islands in all business links in the supply chain, so that business and information can be effectively integrated and enjoyed. At the same time, the application of e-commerce will change the stability and influence scope of the supply chain, gradually change the traditional information transmission mode in the supply chain, provide a foundation for enterprises to create a wide and reliable upstream supply network and greatly reduce the procurement cost, so that many enterprises can join the supply chain alliance at a lower cost.

2. E-commerce changes the supply chain mode from push to pull.

In the era of e-commerce, consumers can put forward personalized and differentiated design requirements for the goods they need. Virtual joint experience composed of manufacturers and corresponding suppliers will design complete products according to the requirements of consumers, and then organize production to meet the needs of consumers to the greatest extent; Real-time online new product information release mechanism can attract customers in a cheaper way and improve consumption efficiency. At this time, the sales model has changed from producer-driven to consumer-driven, and the supply chain model has also changed from push to pull.

3. E-commerce eliminates unnecessary intermediate links in the supply chain.

E-commerce is realized in a network composed of computers, software and communication systems. Through the Internet, manufacturers can directly sell their products to consumers without dealers or retailers, which saves some unnecessary intermediate links and saves transportation and sales expenses. In addition, ordering and delivering spare parts and products through the Internet can reasonably arrange inventory, improve the timeliness and accuracy of information, and reduce inventory and operating expenses.

4. E-commerce technology provides effective support for supply chain management.

The first requirement of e-commerce is the construction of network facilities. Internal network is established within enterprises, and external network is established between enterprises, so that the internal supply chain and external supply chain are connected as a whole. So you can enjoy the information in the supply chain. In addition, the application of barcode, GIS, GPS, electronic data interchange (EDI) and other technologies can also realize information exchange and data sharing among different departments and enterprises within enterprises.

Third, the supply chain architecture based on e-commerce

The combination of e-commerce and supply chain management has changed the operation mode of supply chain. E-commerce optimization integrates the information flow, logistics and capital flow in the supply chain, improves the operation efficiency of the supply chain and makes the supply chain more adaptable.

Fourth, the advantages of supply chain management based on e-commerce

1. is conducive to maintaining the existing customer relationship.

The competition of e-commerce has gradually evolved from the competition between enterprises to the competition between supply chains. In order to attract and retain existing customers, it is necessary to provide them with a faster and lower-cost business operation mode, maintain a close relationship with development and customers, and enable the supply chain to provide new business value-added, enhance customer satisfaction and loyalty, and retain existing customers. Supply chain management based on e-commerce directly communicates the relationship between enterprises and customers in the supply chain, and can directly talk with final consumption on the open public network, which is conducive to meeting various needs of customers and maintaining existing customers.

2. It is conducive to maintaining the growth of existing business.

Through the implementation of supply chain management based on e-commerce, all related enterprises in the supply chain system can realize the electronic and network management of products and services. At the same time, enterprises in the supply chain can realize organized and planned unified management through e-commerce, reduce circulation links, reduce costs, improve efficiency, reach a higher level of supply chain management and promote the business development of related enterprises.

3. It is conducive to the development of new customer core business.

Implementing supply chain management based on e-commerce can not only improve the efficiency of the whole supply chain and retain existing customers, but also attract new customers to join the supply chain and bring new business because it can provide more functions and services. In essence, through the implementation of supply chain management based on e-commerce, both enterprises and customers will benefit from it, generate new business value-added, reduce costs and realize? Win-win? Target.

4. It is conducive to improving operational performance.

The implementation of supply chain management based on e-commerce can not only reduce production costs, shorten demand response time and market change time, but also provide customers with comprehensive services, enable customers to obtain the best products and services, and at the same time achieve maximum value-added, and provide enterprises in the supply chain with complete e-commerce transaction services, realize the globalization of market and enterprise resources, continuously reduce operating and purchasing costs and improve operational performance.

5. Help share needed information.

Design information flow, product flow and capital flow based on e-commerce supply chain transactions. Enterprises in the supply chain can realize part or all of the supply chain transactions online with the help of e-commerce, which is beneficial for enterprises to master all kinds of useful information in the whole supply chain, timely understand the needs of customers and suppliers, and also facilitate customers to order and track orders online.

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