The inspirational legend of entrepreneurship story

Inspirational Legendary Entrepreneurship Story

Busting out of the provincial capital to repair bicycles first

Liu Yudong's family is like any other rural family: poor and with a lot of siblings. The first thing you need to do is to get your hands on some of the most popular products and services in the world, and you'll be able to do it all on your own.

At that time, he did not have much skill, and it was very difficult to find a job, so he finally had to follow a master to learn how to repair bicycles. The first thing he did was to learn to repair bicycles with a master. At that time, his idea was very simple: "The art of repairing bicycles is not a problem, but it is a good idea to learn the art of repairing bicycles.

More than 2 years of apprenticeship, earned 20,000 yuan, "in addition to repairing bicycles in the store during the day, but also to the bicycle factory at night to load the bicycle, although the work is hard, but the harvest." This "achievement" is still fresh in his mind, "a young man less than 20 years old has 20,000 yuan, that time is rare.

Go home and build a house and get married, or continue to do there? At that time, he was confused, in the countryside, boys are generally 20 years old to get married, his parents also advised him to go back. But he finally "against" the wishes of his family, in Jinan building near the 300 yuan / month to rent a door, specializing in repairing bicycles.

At that time, most of the people who came to repair bicycles like to smoke and drink, careful Liu Yudong, special from elsewhere to come in some of the cigarettes and alcohol in the store to assist in the operation. This has become the original starting point for him to do alcohol agents, time long he felt from others to buy goods from the high cost, flexible he set his sights on the agent.

Business from the collection of bottles to start

Doing business as an agent is easy, who will not put a large amount of goods to this young man of only 19 years old, and, at that time, many distilleries have a specialized agent, distilleries do not care about the carloads of two carloads of goods, and then again, he did not have a lot of money, the strength of no.

The courage to do business as an agent is not only the cost of the business, but also the cost of the business, and the cost of the business.

The bold Liu Yudong with more than 10,000 dollars, came to the winery of the year's strong sales of Luling liquor. The factory director rejected him without discussion. Liu Yudong was not discouraged, "He did not sell me wine, I will not go," Liu Yudong recalled.

As a matter of fact, he stayed at the brewery for a week, sleeping in front of the factory manager's house at night. The factory director was touched by this young man, but in spite of this, did not agree to sell him the wine, but for him to come up with an idea: let him first collect the bottle, and then use the bottle to exchange wine.

At the factory manager's nod, he ran all over Jinan, including Shanghe and Jiyang, to collect bottles. The factory manager did not break faith and eventually sold him the wine. "If you want to do something, you have to do it at any cost, and you should treat difficulties as opportunities, as a chance to exercise." Now, Liu Yudong also celebrated his persistence, "which is inseparable from the diligence and hard work that I have developed in rural life.

In 1992, after learning that two U.S. foreign banks had begun to engage in Coca-Cola, Dove and other products in China, 21-year-old Liu Yudong ran to Beijing to negotiate with the two foreign banks, asking for an agent in Jinan to distribute the "foreign brands". The company's first step was to create a new product that would be used in the marketplace.

Later on, he was the agent of Feixian Laobai Gan, Jingzhi Bai Gan, Taishan Tequ and other Shandong liquor. By 1994, the company's annual sales reached millions. Liu Yudong completed the original accumulation.

Creating their own century-old brand

Bigger action is still behind. October 2002, Liu Yudong teamed up with Luzhou Laojiao, the development of Luzhou Laojiao "old brew", "cellar

So far, he has been the Jinan agent of more than 50 famous brands and more than 2,000 individual products such as Moutai, Wuliangye, Luzhou Laojiao and Langjiu. However, this does not let him meet, "We also want to do the Chinese general agent of foreign wines, so that the Chinese people and foreign wines really close contact."

At present, Liu Yudong agent's products are not only in the liquor, but also involved in side dishes and seasonings, cooked meat products, health food, daily necessities and other fields. "In addition to doing the circulation link, we are now entering the production link, and to create their own food brand 'Dada' brand, which marks our formal entry into the production link, with a sign value." In 2003, Liu Yudong's sales in Jinan alone reached 150 million yuan, and national sales exceeded 200 million yuan.

"Only specialization can win," Liu Yudong has his own set of special business ideas. Although at present, Liu Yudong operated by this enterprise built the country's largest professional liquor network, but they are still strengthening, extending their network, "Now our network has covered 70% of the county-level cities in Shandong, but also in the construction of a deeper marketing network, for the circulation industry, the network is the most valuable.

At present, Liu Yudong is running on the road of his own specialization. "We have to be on par with Gome on the liquor agency, have our own perfect network, specialize, and build our own century-old brand."

Entrepreneurial message

Young people working in the city, do not give up learning

Perhaps because he did not go to high school, did not go to college, has not been able to get the systematic learning, Liu Yudong feel sorry, in the `conversation with the, he often mentioned the word: "study". In his life, learning is a key word that always runs through.

Now, he feels relieved to have the time and conditions to study. "I am now studying for my MBA, and I hope to learn more about economic management so that I can contribute to the rapid and stable development of the enterprise." "Learning should become a habit." The greatest wealth of a person is not the result, but the road traveled, but the experience accumulated by learning.

In addition to learning some theories, "also learn from your customers, family members, employees, who can often give you unexpected inspiration. For young entrepreneurs in the 1970s, they should learn more about some of the essence of the entrepreneurs born in the 50s and 60s, to make up for the shortcomings of their own times, and to avoid taking some detours," said Liu Yudong.

As a person from the countryside, Liu Yudong has special feelings for the countryside and a special understanding of the experience of rural people. He reminded: for many young people from the countryside to work in the city, do not give up learning, to be dedicated, so that it is possible to succeed; for college students, do not give up working, exercise their own ability is very critical.

Entrepreneurial insights

The addition, subtraction and multiplication of business operations, is to strengthen the management of the enterprise; subtraction, that is, subtracting the traditional management model; multiplication, that is, to take the road of capital, exponential expansion; in addition to, that is, in addition to the family concept.

Can't measure business development by numbers. We can not just measure the development of the enterprise by the number, in addition to the number of other things. Our company's three-year goal is to allow middle-level cadres to buy a villa, open their own private car, so that the parking lot is larger than the office area. Because, in the long run, this is not only responsible for the staff, but also for their families and my business is responsible.

The greatest wealth is the system. The greatest wealth of an enterprise is the system. The system is a kind of paperless management, a kind of institutionalized management. To manage with a system is not only orderly, fast and efficient, but also cost-saving.

Don't forget your roots. Because of his rural background, Liu Yudong always emphasized "respect for the work do not forget the roots". He donated tens of thousands of dollars to a school for the disabled. So far, he has donated more than 500,000 yuan. His biggest wish is to build the best orphanage and nursing home in Shandong.

Legendary entrepreneurship story: a thousand dollars to earn ten million

Because of poverty, dropout of school to break into the world "knife" sheath stunning business

1992, 14-year-old Chen Jiansheng and many poor children As with many poor children, because of family poverty and tearfully dropped out of school, began a difficult working life. 1997, he saved up 1100 yuan to start a rain gear, oxygen rental store. To April 1998, a Shangri-La Kachuo limited liability company came into being, and the general small business, satisfied with the production and sale of some small handicrafts and tourism products of different enterprises, the company began to "carry forward the Tibetan national culture, show the Tibetan folk traditional handicrafts" for the purpose of development. "No matter what crafts you sell, in fact, sell is culture, only let more people identify with your culture, your products can really penetrate the hearts of the people." Chen Jiansheng looked back and concluded that to do national specialty products, must be culture first.

As to why the company called "Kacho" this name, why do "sword" business, in fact, there are not too many suspense and puzzles. First of all, "Kaczor" in Tibetan means "peace, good luck, long life", I believe that this must be an individual will like and agree with the words; Secondly, Chen Jiansheng's Tibetan name is called "Kaczor - seven Lin Wangdui "and his family generations to iron for a living, there have been more than a hundred years of knife history.

Cazuo family's forefathers with the heart and soul to develop a set of forging swords burin steel potion, refining the iron sharpening sword as a family heirloom, and write down a knife spectrum, set the rules of each generation only one person, the descendants of the children and grandchildren to their own knife playing insights into the knife spectrum of the generations, the family of Cazuo knife playing craft technology has been continuously improved. This history is indeed a bit legendary, the Chen Jiansheng was born in a famous family of knives "knifeman" is not too much. Only, the ancient "swordsman" generally like to use the knife to help the weak and strong, and fight for justice; while Chen Jiansheng, the "modern swordsman" is to use the ancestral craftsmanship and clever mind to fight in the shopping mall, revitalize the national essence. Gradual development of the company has become the largest Tibetan area in Yunnan, set of Cazhuo knives, ethnic crafts production, processing, sales and Tibetan mastiff protection, breeding as one of the well-known enterprises.

Deliberate fire blood man "Oriental God dog" renowned in the world Speaking of Tibetan mastiff, Chen Jiansheng has a bellyful of words to say, it all stems from an article he inadvertently saw. "Is an article written by the Americans, to the effect that the most authentic Tibetan mastiff pedigree on earth has been extinct, I looked on fire!" Speaking of this matter, Chen Jiansheng's tone is still somewhat indignant. He said, the Tibetan mastiff in the Tibetan people in the heart of the status of special. Not only because of its extraordinary appearance and sworn to protect the loyalty of the Lord, more importantly, Tibetans for thousands of years breeding flocks, herds of cattle, Tibetan mastiffs are the most reliable, the most secure guardian. The world's purest Tibetan mastiff is produced in China's Tibetan region.

In this way, Chen Jiansheng began to Shangri-La purebred Tibetan mastiff breed protection and breeding, in order to allow more people to pay attention to Tibetan mastiffs, Tibetan mastiffs, he set up in 2001, Kachuo Tibetan mastiff breeding base, at the same time the establishment of the Shangri-La purebred Tibetan mastiff folk spontaneous protection association, every year in the Tibetan mastiff breed protection and breeding of a large amount of money, the base now has

And some like to boast of "successful people" is different. In the introduction of their own industry, Chen Jiansheng on his company's performance almost not mentioned. But when asked, he just lightly said: "knife and Tibetan mastiff annual total (sales) performance is not bad, the network turnover has been close to 10 million yuan, other forms of trade has exceeded 50 million yuan."

Will help poor students with a lot of titles "charity" for the big

Chen Jiansheng's titles are many, such as the general manager of Shangri-La County Kachuo Limited Liability Company, Diqing Tibetan Autonomous Prefecture, purebred Tibetan mastiff Protection Association, Tibetan ethnic handicrafts and the knife cultural development and exchange center director, as well as the Yunnan Province. Development and exchange center director, as well as the Yunnan Provincial moral model, Yunnan Provincial top-notch local talents, the national rural outstanding young people to lead the rich and so on. In addition to these, there is also a striking title is the president of the Kachuo Love Foundation. "Because I have had the experience of dropping out of school due to poverty, I want to do my best to help children who can't afford to study." When it comes to this issue, Chen Jian-sheng did not sing a high note in a fake way, "This is just a kind of caring from the heart."

According to the introduction, Chen Jiansheng in 2002 set up the Cazhuo Love Foundation, initiated the "love to achieve the future" of the special school action, has raised millions of dollars of love fund, to carry out the activities of financial assistance to poor students. In the early stages of the establishment of the Foundation, mainly to support the poor students in Shangri-La County, with the Foundation's growing, the scope of funding has been expanded to Yunnan, Sichuan, Tibet, Qinghai and other places of the Tibetan poor students and poor herdsmen, and invested in the construction of a hope that the elementary school.

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