What are the design forms of advertising design?

Advertising design includes all advertising forms: two-dimensional advertising, three-dimensional advertising, media advertising, display advertising and other advertising forms.

From the beginning to today, street signs have always had the same media characteristics. It is characterized by being located in the downtown area. The better the location, the more pedestrians there will be, so the effect of advertising will be stronger. Therefore, the specific environment of the street sign is the road, and its object is the dynamic pedestrians. Therefore, street sign pictures mostly appear in the form of pictures and texts, which are eye-catching and concise, making people clear at a glance and have the visual effect of quickly capturing impressions. At present, the development trend of street sign advertisements is to gradually adopt computer design and printing (or computer direct printing). Its pictures are eye-catching and vivid, with strong three-dimensional sense, which reproduces the charm of goods, and is the most effective for establishing the city image of goods (brands), and it is convenient to post and communicate. The materials used also have the functions of rain and sun protection.

Neon lamp is one of the main forms of lighting advertising in outdoor advertising. Its media characteristics are to attract the attention of the audience and improve the acceptance rate of information by using new technologies, new means and new materials. Neon advertisements are generally set at the highest point of the city, the roofs of buildings and the facades of shops. It not only plays the role of street sign advertisement and signboard advertisement during the day, but also plays the role of embellishing the city night scene with its bright and dazzling colors at night.

Public transport advertisements, such as vehicle and boat advertisements, are widely used in outdoor advertisements, and their function of transmitting information cannot be ignored. Advertisers can repeatedly convey information to the public with the help of such advertisements, so it is a high-frequency mobile advertising medium.

In particular, buses travel to and from the main streets in the city center, and the advertising coverage on both sides of the vehicles or in front of and behind the vehicles is wide, and the advertising effect is particularly strong. Most of these outdoor advertisements still use traditional painting forms, combined with some computer printing and mounting methods.