What is the second type of e-commerce?

The so-called second-class e-commerce, in a broad sense, refers to the single product promotion form of cash on delivery. Generally speaking, the second type of e-commerce is a supplement to the first type of e-commerce. One kind of e-commerce is online payment, and the second kind is cash on delivery. In fact, this is also very clear. The customer groups targeted by secondary e-commerce are generally not the customer groups of primary e-commerce.

People who are mainly using the mobile internet, but can't buy online. Do these people sound familiar? Your parents and grandparents may be part of the shopping crowd. They have the typical characteristics of early Internet users, and they have a strong desire to shop, but they don't trust online payment and make e-commerce consumption by cash on delivery. I didn't trust Taobao when I first came into contact with it in 2000. I have to pay cash on delivery. These users are the target customers of secondary e-commerce. They have not been covered by primary e-commerce, but many of these people have been divided by social e-commerce such as Pinduoduo. ...

In fact, the secondary e-commerce has been on fire for four or five years. Some people get rid of poverty and get rich, while others are heavily in debt. However, the competition of a type of e-commerce is so fierce that people don't go in to fight every year, and new e-commerce is successful every year. Therefore, the market exists after all, and successful operation depends on personal strength. The key to the second type of e-commerce is product selection, delivery and logistics.