Change the label and become a joint venture car? This explosive domestic SUV saved two joint venture car enterprises

"Lapi car" this word must be no stranger, the original chassis frame and other structures are basically unchanged, and even along the whole set of powertrain, the most and then tuned under the driving experience and configuration of the differences in the way, set a new shell, the same car different life "Lapi car "On completion. One of its benefits is to reduce the capital investment in research and development, many car companies are keen to do this thing. However, the practice of "labeling the car" is more simple and rough than "pulling the skin".

The GS4 is one of the best-selling models in the Guangzhou Automobile Group, and it is also the best-selling car in the world, and the importance it has been given is evident. As a joint venture brand, Toyota and Mitsubishi are looking for cooperation with GAC, directly launched "labeled version" of the GAC Toyota ix4, Miguel Miguel Miguel CHI PHEV, both cars are GS4 labeled, and Mitsubishi even Chuanqi GE3 "do not let go".

Why did Toyota and Mitsubishi launch these labeled models? To attract more consumers and capture a larger market? Or is there another reason? In fact, this also has to start from the "double points policy".

The Double Points Policy, which came into effect on April 1, 2018, has really caused a lot of shock in the automotive industry.

"Double points" refers to the "average fuel consumption points" and "new energy vehicle points" of passenger car enterprises in two dimensions.

1. Average fuel consumption points. A simple understanding is that the difference between the standardized value and the actual value of the average fuel consumption of enterprises, and the product of their passenger car production or import volume. The compliance value will be further tightened with each year's policy, and the actual value will be tested by the Ministry of Industry and Information Technology (MIIT).

The formula is: (fuel consumption compliance value - actual fuel consumption value) x production or import volume = enterprise average fuel consumption points

Actual values lower than the compliance value generate positive points, and values higher than the compliance value generate negative points.

2. New energy vehicle points. The difference between the actual value of the enterprise's new energy vehicle points and the standardized value. The difference between the actual value of the enterprise's new energy vehicle points and the value of compliance.

The formula is: CNEV = CNEV Actual Value - CNEV Compliance Value

In recent years, the domestic new energy automobile industry has been developing rapidly, and as the world's largest market for new energy automobiles, domestic new energy production and sales have continued to reach record highs, and the country needs to have a more comprehensive policy to support the development of the entire industry.

This is the first time I've seen a new car in the market.

Secondly, many companies see the profits of automobile manufacturing, new energy vehicles threshold than fuel vehicles, while seizing the loopholes of the new energy vehicle subsidies, "fraudulent subsidies" and other behaviors, and improve the policy of the existence of the BUG just as much as everyone wants.

So, under these premises, double points has become another institutionalized "improvement" measure for new energy vehicle subsidies. Double points has a strong "deterrent and mandatory" attribute, which clearly requires car companies to complete according to the target, once you can not complete the required standard, then will face penalties, which large fines are inevitable.

1, traditional fuel car annual production or import of more than 30,000 passenger car enterprises, need to meet the 2019 10%, 2020 12% of the new energy vehicle points.

2, the automotive industry to reduce fuel consumption and achieve the industry fuel consumption target of 5.0L/100km in 2050. Therefore, can only be further launched more energy-saving car two-pronged approach, while accelerating the pace of transition to new energy vehicles.

3. Promote new cooperation between car companies, launch a new round of joint venture boom, the integration of capital, technology, management, etc., to create a new brand, joint venture new products, accelerate the new energy models of the powerful launch, and in this way to get more flexible points accumulation.

So perhaps we have not had a more intuitive feeling, but back to the aforementioned, GAC Toyota ix4, GAC Mitsubishi new energy vehicle Miguel Miguel CHI PHEV and Miguel Miguel CHI EV words, perhaps at a glance.

In order to further achieve the goal of emission reduction, to achieve a positive value of points, to avoid car companies to be penalized by the state, etc., Toyota directly with GAC, launched Toyota "labeling" version of the ix4 pure electric models.

The car is based on the GS4 EV, which is Toyota's first pure electric model, if you leave aside the "pro-life" gene.

Except for the blue accents on the grille and other parts of the car to emphasize its identity as a new energy vehicle, the ix4 is almost exactly the same as the GS4 EV, and even the badges are from GAC.

The difference is that the rear of the car is labeled with the words "GAC Toyota", and there is also a blue paint option, which allows people to tell that this is a "product" of the double-points policy.

The Mitsubishi Miguel Mirai PEHV is no exception, based on the old GS4 PHEV, and if the Toyota ix4 has a new blue front grille, the Miguel Mirai PHEV is much the same.

The entire front grille mesh is replaced with a large chrome bar, which is quite a bit more rugged side of Mitsubishi. In addition to the rear of the car is affixed with a "GAC Mitsubishi" nameplate, it is not easy to recognize the original this is a "Mitsubishi car".

The Miguel Mirai EV is based on GAC's GE3, and does much the same as the ix4 and Mirai PHEV. But they will also improve and upgrade the power cell, battery voltage, pure electric range and so on.

And adjust the internal configuration to make it more in line with the layout of their own brand more tone. For example, change the large size LCD screen, knob shift, etc.. Of course, the purpose of the launch of these cars is to solve the pressure of double points.

2018 double points officially implemented, for many traditional car companies, in the layout of new energy vehicles there is not active with the transition difficult and other issues. But under the mandatory implementation of the system, these car companies can only temporarily find a way out to solve the current emergency.

As a result, some of the better products from car companies are being used, and the GS4 is one example. As a transition and "cope" with the "new products", their sales are naturally not high, and there is no active publicity, not to mention that it does not guide users to choose more of these "labeled cars".

Users are still resistant to new energy vehicles, and have limited access to these new energy vehicles. ix4 annual sales of 999 units in 2018, Miguel Miguel PHEV annual sales of 2,870 units, and now their monthly sales of 300 to 400 units, which is not a good performance.

For this point, these car companies are also in the heart of the matter, double points under the coping products, just to avoid letting the enterprise into the new energy points is not enough. In their own new energy products are not enough, the market layout can not keep up, no doubt this is the best choice.

Automotive car manufacturing not only to consider the issue of profit and survival, the stability of the vehicle, safety, and then to durability, good use of the need to weigh too many aspects.

Since they are currently unable to meet the double points policy to provide their own products, then the most cost-effective, labor-saving, the most secure way is the cooperation between the car companies, which is called "hand in hand together, the future is difficult to be a friend".

From this, we can also see that in the national guidance and recommendations for the transformation of traditional car companies, the transition to new energy industrialization and upgrading, many car companies are not very willing to cooperate.

Or in the case of traditional fuel vehicles, which are still the mainstay of today's market, the difficulty of transitioning and the investment of energy and financial resources is not a small price to pay.

The end result is that the fire is burning, and you have to turn to your "friends" to help you cross the river and help each other out; and while this is a fast way to get points quickly by using your partner's products, it also promotes cooperation between automakers to accelerate technology ****sharing and new branding, etc.

So overall, it's a good idea for us to get a good understanding of what we're doing, and we'll see if we can make it work.

So overall, "labeled cars" are really just a product of the policy to cope with, although they are used no differently than other models, and may not be the best choice for consumers.

But for automakers, it's wise to transfer, carry over, buy, and work with points to fulfill their targets. This may also be a "bug" that can be exploited under the double points policy.

Nowadays, new energy vehicles are the future trend, and car companies are also aware of the need to transform with the enthusiasm, and constantly in the planning, layout and launch of plug-in hybrid and pure electric models, which will inevitably promote the development of the entire new energy automotive industry in China more quickly. For consumers, this is a good thing or a bad thing, but also from their own car needs and ways to judge.