Making videos is easier to make money than writing articles, right?

It is not absolute which is easier to make money, video or article. We should make a comparison from the following four aspects:

1. Are you good at making videos or writing articles?

It will be easier to make money if we do better. In the genre of creation, we must foster strengths and avoid weaknesses, and give full play to our greatest advantages, which will make it easier to stand out.

Therefore, it is certain which one you are good at is easier to make money.

Second, the comparison of transportation support

Knowing that practitioners are heroes, it is easier to get the maximum benefit by taking advantage of the trend, and genres supported by strong platform traffic are easier to expose, which will lead to high reading and even explosions. At present, compared with the traffic of headline platform (see above), graphics and text have some advantages over video, but the advantages are not great.

Three. Comparison of liquidation methods

There are two most common ways to realize cash. One is to rely on platform subsidies, mainly depending on the amount of reading or broadcasting. From the comparison of the unit price of video and graphic (see above), the unit price of video is slightly higher. In addition, if you want to realize content or e-commerce to bring goods in the later stage, the advantages of video are obviously higher than those of articles from the perspective of paid conversion rate (see figure 1).

Fourthly, the comparison of creative cost.

Obviously, the cost of graphic creation is much lower than that of video (shoddy video is out of the scope of discussion).

So, which is easier to make money, graphic or video? From the above four points, I should be the clearest!