The reason why moon cakes are not easy to sell.

The reasons why moon cakes are difficult to sell may be: seasonal demand, changes in consumer tastes, market competition, health problems and price factors.

1, seasonal demand:

Moon cakes are a seasonal food, which is mainly sold during the Mid-Autumn Festival. Therefore, except for a period of time before and after the Mid-Autumn Festival, sales at other times may not be high. Moon cakes are traditional food for Mid-Autumn Festival. After the Mid-Autumn Festival, the demand for moon cakes will be greatly reduced.

2. Changes in consumers' tastes:

As time goes on, consumers' tastes and needs may change. Some traditional mooncake flavors may no longer be popular with consumers, and new flavors may not get enough support. Modern consumers pay more attention to healthy diet, and the demand for traditional moon cakes with high fat and sugar is reduced.

3. Market competition:

The competition in the moon cake market is very fierce, and many merchants will launch moon cakes of various flavors in the Mid-Autumn Festival. This may make it difficult for consumers to choose or be attracted by other brands of moon cakes. Some businesses have problems in marketing strategies, such as insufficient publicity and unreasonable promotion activities, which will affect consumers' purchase decisions.

4. Health problems:

Moon cake is a kind of food with high sugar and fat, which is not good for your health. Some consumers may worry that eating too many moon cakes will have a negative impact on their health, thus reducing their purchases. In order to reduce the cost, some mooncake manufacturers may use some inferior raw materials or additives, which will affect the quality and taste of mooncakes and consumers' desire to buy.

5. Price factor:

The price of moon cakes is relatively high, and some consumers may choose more affordable moon cakes or choose other foods instead.