How to do network promotion in education and training industry?

There are roughly the following recruitment and promotion methods for institutions in various fields:

1. Making websites: mainly making portals belonging to colleges in various fields, showing the general situation of the school, teachers, courses, environment and low-income recruitment to the target students in an all-round way. But building websites, ensuring websites and promoting websites must cost a lot of money. ?

2. Search engines: The promotion of search engines is mainly to help potential students understand their website information by selling the specific keyword list or direction of search engines, which is a more effective and necessary promotion method. ?

3. Website cooperation: mainly cooperate with some relatively large training and recruitment websites with better services, and use the platform and services of the training network to attract more students. Paying a few annual fees and recruitment agency fees can bring good students, which is the most cost-effective and labor-saving way of network promotion. ?

4. Website advertising: Advertisements are mainly placed on well-known websites, and there are interviews with target groups interested in school training programs. This promotion method is relatively large and suitable for brand advertising. ?

5. Blog marketing: Blog marketing is a booming marketing method in recent years. This is a marketing method that must be carefully crafted and put in manpower and time. The most important thing is to do a good job in SEO of blogs and let the target people find us; Find the right target circle, do more activities in the circle, and then spend more time on the blog!

6. Word-of-mouth marketing: The way of word-of-mouth marketing is very simple. As far as the network is concerned, it is to use the third party or lead other netizens to evaluate the training programs and services actively carried out by the school through rare community websites, QQ groups and SNS websites. , thus forming a better reputation. The above promotion methods have their own advantages and disadvantages. It is suggested that institutions in various fields can freely choose appropriate promotion methods according to their own reality.