What are the components of the marketing mix?

The composition of marketing mix can be summarized as four basic variables, namely product, price, place and promotion, also known as 4P mix.

The so-called marketing mix means that an enterprise comprehensively considers the tasks, objectives, resources and external environment of the enterprise according to the needs of the target market, and optimizes the combination and application of the controllable factors of the enterprise to meet the needs of the target market and realize the tasks and objectives of the enterprise.

As a very important marketing management method for enterprises, extended data marketing mix has the following characteristics:

1. controllability

2. Dynamic

3. Complexity

Step 4 be complete

Marketing variable combination

The independent variables that constitute the "4p" marketing mix are the decisive factors that ultimately affect and determine the marketing benefits, and the final result of the marketing mix is the function of these variables, that is, the dependent variables. From this relationship, the marketing mix is a dynamic mix. As long as one of the elements is changed, a new combination will appear and produce different marketing effects.

level

Marketing mix includes many levels. Generally speaking, "4p" is a hodgepodge, in which each P includes several levels of elements. In this way, enterprises are not only more specific and practical, but also quite flexible when determining the marketing mix; Not only can you choose the best combination among the four elements, but you can also arrange the combination reasonably within each element.

Baidu Encyclopedia-Marketing Combination