Planning scheme of hotel promotion activities

In order to ensure the smooth progress of work or things, it is often necessary to make detailed preparations in advance. A plan is the detailed rules, steps and arrangements for implementing a specific action. How to make a plan? The following is the planning scheme of hotel promotion activities I collected, which is for reference only and I hope it will help you.

Hotel Promotion Plan 1 1. Time

Father's Day

Second, location.

Western restaurant on the first floor of the hotel

Three. Goals and objectives of the activity

For the sake of fatherly love, people's speeches have always been gentle and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. This is the strange thing about fatherly love. It is ashamed to express, neglected to make public, but noble and heavy, so a wise man said that a father loves a mountain. On the occasion of Father's Day, Regal Kangbo Hotel held a special feedback activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.

Fourth, the marketing objectives

Family and men during Father's Day

Verb (short for verb) theme

"Father's love is like a mountain, and father's love also needs care."

Intransitive verbs promotion activities

On Father's Day, men who consume western food will get a cup of nourishing stew (clear soup with Liaoshen) and a coupon to experience in the fitness center.

Men over 70 enjoy a half-price discount on buffet.

Four people eat, one person is free.

What gift for Father's Day? Mother's Day can send carnations, buy cosmetics and beautiful gifts ... but what should I give my father on Father's Day? Father's Day gifts must be difficult for many people. Actually, you don't have to give dad a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!

Activity time: Father's Day

Lunch buffet11:30 ——13: 30 RMB 88 yuan per person.

Dinner buffet18: 00-21:00 RMB 98 yuan per person.

Venue: Hotel 1 Louxi Restaurant

Seven. Budget and advertising planning

The TV broadcast will be broadcast in a rolling way, and it is expected that 500 yuan.

Hotel promotion plan 2 Hotel marketing is to study how hotels identify, analyze, evaluate, choose and use market opportunities, how to develop marketable products, and explore the forms and the most reasonable ways of hotel production and sales in the fierce competition and changing market environment, with the aim of achieving economic benefits with minimum labor consumption. A boss's business sense directly or indirectly determines the future development of a hotel.

The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid-Autumn Festival. The ancient calendar in China called August in the middle of autumn "Mid-Autumn Festival", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Mid-Autumn Festival is coming. In order to better develop the hotel sales service and realize the double harvest of economic and social benefits, this scheme is formulated in combination with the actual situation of our hotel and the traditional national customs of our country.

I. Target market analysis

The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.

Second, the pricing strategy

1, meals can basically maintain the original price, but some meals related to Mid-Autumn Festival can be discounted (recommended) or directly reduced.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 20-30 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and reached around the Mid-Autumn Festival (but according to the hotel's net profit).

Third, marketing strategy.

1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. Family members whose birthdays are 15 in August can enjoy a 50-60% discount when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them.

3. If the mobile phone and fixed telephone number are 8 15 (in Linfen area), you can enjoy a discount of 5-6 fold when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. It's a hotel. Contact these people directly.

As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

6. The activity will be held from August 10 to August 20th of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of painting and banners).

2. TV, street banners and newspaper advertisements are combined.

3, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

4. Flyer advertisements are also acceptable, but the quality of flyers must be high.

Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.

Verb (abbreviation for verb) Other related strategies

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

Effect prediction of intransitive verbs

If the promotion and related services are in place, the income is at least 1 of the usual income. More than five times.

Seven. Other suggestions

1, equipped with a computer in the service hall to keep some key customer information at any time.

2. Enter the customer's information into the database with the consent of the customer (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).

3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel. Warm colors are the main colors, and the home page should have large flash animation. There should also be news release system, on-line marketing, customer message boards, customer forums, employee entertainment and so on. Enhance the hotel's popularity through network marketing (the advantage of network marketing is that it is influenced by many people and has low cost).

Hotel Promotion Scheme III. Theme of Double Ninth Festival

Chrysanthemum products are excellent and have strong feelings. Courtesy, respect for the elderly, and health for send warm.

Second, the activity time of the Double Ninth Festival

Xx，xx，XX，XX

Third, the atmosphere of the Double Ninth Festival restaurant.

1. In order to match the atmosphere of the Double Ninth Festival, a big chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Chrysanthemum is the most important and affectionate-enjoy chrysanthemums in ——XX Restaurant" was hung between two columns outside the door.

2. Pile a large "Double Ninth Festival Cake" with a small decorative "lamp" at the entrance of the main entrance, which means "climb higher step by step".

3. Post the flag with the theme of Double Ninth Festival in the restaurant.

4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to watch.

Fourth, the background of the Double Ninth Festival activities

The Double Ninth Festival is also the "Old People's Day" in China. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk with parents and going out with parents who have worked hard all their lives have gradually become the most special gift for parents on the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and family happiness.

Verb (abbreviation of verb) the activity of Double Ninth Festival.

Activity 1: "Love Warm Autumn" Old People Order a Charity Sale

During the event, the restaurant prepared a set meal suitable for the elderly, and you can get a discount when you order the set meal.

Activity 2: Introduce special dishes for the elderly.

The Double Ninth Festival offers dishes suitable for the taste of the elderly, which is a good time for health preservation in autumn. The old store has launched health care products and various Chongyang packages.

Activity 3: If you dare to come, I will dare to send it.

1. On the day of the Double Ninth Festival, give a nourishing soup to the elderly over 60 who have eaten.

2. Guests who celebrate their birthdays on the same day will be given a longevity noodle with their birthday cake or their valid certificates.

Activity 4: Hold a "Centennial Banquet"

All elderly people over 60 years old (with valid certificates) can enjoy the "Double Ninth Festival Package" in 99 yuan (only 100 people) until the quota is full. There were folk music, face-changing and lion dancing during the dinner.

Activity 5: Double Ninth Festival special offer.

Health wine, health care products, health food and other elderly products are all 30% off.

Sixth, the media planning of the Double Ninth Festival.

1, distribute leaflets

2. Through WeChat official account

Step 3 advertise through the media

Hotel Promotion Plan 4 I. Purpose of the event

The Double Ninth Festival has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

Second, the theme of the event: "Care for the elderly, we will give you gifts."

Third, the target audience: different Double Ninth Festival promotion activities are carried out for different groups of high school students and junior students to effectively take care of different groups.

Four. Activity time: 65438+1October12 —— 65438+1October 2 1.

Verb (abbreviation of verb) activity form: discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. And present Chongyang special dishes with the table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Planning scheme of hotel promotion activities. Activity purpose:

1, the origin of Mother's Day:

Mother's Day was originally celebrated as a Spring Festival in ancient times to show their reverence for their mother God. Later, in medieval England, the fourth Sunday of Lent from the end of February to the beginning of April was Mother's Day. On that day, adult children must take things home and give them to their mothers.

In America, the earliest record of Mother's Day is 1872, which was put forward by Julia. She suggested dedicating this day to "peace" and holding mother's day gatherings in Boston and other places.

1907, Anna from Philadelphia launched a national Mother's Day. She persuaded her mother's church in West Virginia to hold a Mother's Day celebration on the second Sunday in May, which was the anniversary of her mother's death two weeks ago. After that, Anna and her supporters began to write letters to ministers, entrepreneurs and politicians, demanding the establishment of a national Mother's Day. President Wilson also issued an official statement on 19 14, making Mother's Day a national holiday, that is, the second Sunday in May.

2. Purpose of the activity: increase the turnover of the day. Strive for new customers and consolidate customers. Create a healthy corporate image with sincere service and sincere quality.

Second, the activity time:

20xx May 13

Third, the theme of the event:

Xx "What I want to say to my mother most on Mother's Day" activity

Four. Activities:

Due to the festive nature of Mother's Day, discount packages may promote sales, but for the long-term benefits of corporate image building and customer feelings, promotional activities should focus on emotional appeal.

Send a mother's day card and a carnation to all customers who come to dinner with their mothers on Mother's Day. Customers can fill in greeting cards on the spot, send greetings to their mothers, and service personnel can broadcast greetings in the store.

Note: Activity A is only for customers who come with their mothers, regardless of age. Specifically, the service staff will observe and ask. Allow more deliveries, but allow any mother to come to dinner, otherwise the customers will be full.

B the tone of the announcer must be sincere and full of emotion, but it may be perfunctory, and the responsibility will make the customer feel embarrassed and played. Pupils are relatively suitable.

C with songs such as "Only Mom is Good in the World", the reading effect is better.

Verb (abbreviation of verb) activity promotion;

1, copy title: xx "What I want to say to my mother most on Mother's Day" activity.

2. Text: What gift did you prepare for your mother on Mother's Day? In fact, you really don't have to worry about it, because nothing can make your mother happy more than a safe family reunion. Send a blooming carnation, a sincere blessing and a delicious and relaxing reunion dinner, which is a gift for my mother. This xx is ready for you.

You give your mother the best wishes, and xx gives you the best service.

3. Publicity methods:

Popular posters, banners.

Cost budget of intransitive verbs:

1. According to the statistical analysis of people flow in three shopping malls in March:

There are 326 people in Zhongshan store on Sunday, with an average of 288 people.

There were 250 people in Yan 'an store on Sunday, with an average population of 196.

There were 232 people in Minjiang Store on Sunday, with an average population of 196.

Among them, in most cases, there are more people in a week than on Sunday.

In addition, according to the promotional activities of xx Mother's Day, some people tend to eat at home on Mother's Day. Children, an important part of our customers in xx store, don't have strong consciousness and enough economy to accompany their mothers to eat in xx.

Therefore, in line with the principle of saving promotional items, the crowd is estimated by each store. Personally, Zhongshan Store distributed 150 carnations and 100 cards, Yan 'an Store distributed 80 carnations and 100 cards, and Minjiang Store distributed 90 carnations and 100 cards. Excess greeting cards can be stored, and carnations have a short shelf life. If there is a large amount of surplus, it can be sent out or sold by service personnel at the door of the store.

2. Promotion cost budget

Wholesale price of carnations around 9 yuan per dozen 12. The fee is below 300 yuan.

The wholesale price of greeting cards is about 0 according to quality. 5 to 1. Around 5 yuan. However, due to the publicity effect, greeting cards should have xx logo, which is exquisite and has certain preservation value.

The cost should be controlled below 300 yuan.

The total cost can be controlled around 600 yuan, and the promotion cost is low.